Senior Marketer Job at Thomson Reuters in Eagan
Thomson Reuters, Eagan, MN, United States
Thomson Reuters Demand Gen Team is dedicated to developing and implementing innovative and effective marketing campaigns across a range of industry-leading products. This Manager role assists with setting the strategic approach, planning and performance prioritization for Thomson Reuters demand generation within the Corporates segment for the United States, delivering on the unique customer needs of these significant markets to ultimately drive marketing attributed sales, revenue, and growth in this segment.
We are seeking an experienced, digitally savvy, and data-driven leader for a Sr. Marketer, Corporates Marketing Strategy to drive robust and integrated marketing strategies across the US market. This is a strategic and cross-functional leadership role who works closely with the Director of Marketing Strategy, sales leadership as well as across multiple marketing capabilities. This role requires strong data acumen, innovation and planning abilities, cross-functional leadership skills, and requires a self-motivated individual with effective communication skills.
About the Role
In this contract opportunity, you will:
Understand the Corporate segments go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.
Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.
Assist with creation, planning and activation of innovative marketing strategies for the US segment, with strong focus on transforming campaigns that target buying groups, optimizing digital channels, partnering closely with sales, demand gen and product marketing groups to build and align on upfront strategy and prioritization.
Oversee multiple campaigns, ensuring alignment with marketing strategy, timely execution, and optimal, high-quality results, while guiding campaign planning teams as needed.
Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity.
Qualifications
5+ years of experience in campaign planning, digital marketing, growth marketing or demand gen, with deep understanding of marketing frameworks and channel mix activation.
Proven ability to develop and implement marketing strategies and campaigns.
Strong analytical skills with experience in forecasting, measuring, and reporting on marketing metrics.
Excellent collaboration and communication skills with ability to work with cross-functional teams.
Proficiency in marketing automation and reporting tools (e.g., Eloqua, Workfront, Tableau) and CRM systems (e.g., Salesforce).
Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization.
ABM and industry-specific experience a plus; deep understanding of modern demand generation technologies, platforms and systems.
BA/BS required.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
The pay range that the employer in good faith reasonably expects to pay for this position is $40-46/hr USD.
This posting is for an existing vacancy.
Our optional benefits can include medical, dental, vision and retirement benefits.
Applications will be accepted on an ongoing basis.
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We are seeking an experienced, digitally savvy, and data-driven leader for a Sr. Marketer, Corporates Marketing Strategy to drive robust and integrated marketing strategies across the US market. This is a strategic and cross-functional leadership role who works closely with the Director of Marketing Strategy, sales leadership as well as across multiple marketing capabilities. This role requires strong data acumen, innovation and planning abilities, cross-functional leadership skills, and requires a self-motivated individual with effective communication skills.
About the Role
In this contract opportunity, you will:
Understand the Corporate segments go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.
Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.
Assist with creation, planning and activation of innovative marketing strategies for the US segment, with strong focus on transforming campaigns that target buying groups, optimizing digital channels, partnering closely with sales, demand gen and product marketing groups to build and align on upfront strategy and prioritization.
Oversee multiple campaigns, ensuring alignment with marketing strategy, timely execution, and optimal, high-quality results, while guiding campaign planning teams as needed.
Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity.
Qualifications
5+ years of experience in campaign planning, digital marketing, growth marketing or demand gen, with deep understanding of marketing frameworks and channel mix activation.
Proven ability to develop and implement marketing strategies and campaigns.
Strong analytical skills with experience in forecasting, measuring, and reporting on marketing metrics.
Excellent collaboration and communication skills with ability to work with cross-functional teams.
Proficiency in marketing automation and reporting tools (e.g., Eloqua, Workfront, Tableau) and CRM systems (e.g., Salesforce).
Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization.
ABM and industry-specific experience a plus; deep understanding of modern demand generation technologies, platforms and systems.
BA/BS required.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
The pay range that the employer in good faith reasonably expects to pay for this position is $40-46/hr USD.
This posting is for an existing vacancy.
Our optional benefits can include medical, dental, vision and retirement benefits.
Applications will be accepted on an ongoing basis.
#J-18808-Ljbffr