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Business Development & Marketing Manager

The Oneil Search Group, New York, NY, United States


Responsibilities: Work closely with the Director of Business Development and Marketing to advance and continuously refine a proactive marketing and business development program that supports firmwide strategic priorities.
Support the development, tracking, and execution of individual attorney business development plans, including tracking outreach, follow-ups, and results, and ensuring milestones are aligned with the firm’s strategic goals.
Leverage AI, CRM data, and reporting tools to improve efficiency, insight, and impact across marketing, business development, and awards processes.
Maintain and monitor business development activity through the firm’s CRM platform by supporting user onboarding, reinforcing data standards and required fields, troubleshooting common issues, and producing meaningful reporting (including dashboards, as available) to improve data integrity and drive adoption.
Partner with the Director to develop strategic, customized, and compelling pitch materials, capability statements, and RFP responses tailored to specific client opportunities.
Develop, maintain, and regularly update marketing collateral, website content, practice descriptions, attorney bios, and other client-facing materials to ensure accuracy, consistency, and alignment with current priorities.
Conduct targeted business development, client, and competitive research, including use of data analytics and AI-enabled research tools, to generate actionable insights and support strategic outreach efforts.
Lead the preparation, coordination, and submission of legal directories and industry awards, including Chambers, Legal 500, Benchmark Litigation, and other relevant recognitions.
Oversee and manage department projects with clearly defined deliverables, timelines, and resource requirements; track progress against goals, surface risks early, and communicate regularly with stakeholders.
Support the team in managing the strategic and logistical aspects of attorney integration, including onboarding materials, internal communications, and external positioning.
Collaborate with the team on the planning and execution of internal and external events, including invitation strategy, collateral development, attendee tracking, on-site execution, and post-event follow-up.
Identify, evaluate, and recommend sponsorship, speaking, and visibility opportunities that align with firm priorities and strengthen market profile.
Other responsibilities as needed.

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