Head of Marketing & Communication

Head of Marketing & Communication

Full Time Exempt

Salary Range: $160,000.00 to $180,000.00

Junipero Serra High School is a Catholic college preparatory for boys.  Located in San Mateo, in the heart of the San Francisco Peninsula, Serra’s legacy spans 80 years of excellence in Catholic education. A rich and rigorous academic curriculum, a wide range of extracurricular activities, and an environment of support, compassion, and mutual respect are hallmarks of Serra. Serra’s faculty and staff are deeply committed to mentoring their students, providing a framework for young men to grow in faith, intellect and character.

Position Overview

The Head of Marketing serves as the senior leader responsible for the strategic direction and execution of all marketing and communications efforts for the school. This position develops and implements a comprehensive marketing and communications strategy designed to enhance the school’s reputation, strengthen enrollment recruitment, and ensure consistent institutional messaging aligned with the school’s Catholic mission.

Key Responsibilities

Strategic Marketing & Enrollment Support

● Develop and implement a comprehensive marketing and communications strategy.

● Support enrollment management through target recruitment campaigns.

● Strengthen the school’s market position and communicate its value proposition.

● Monitor market trends and competitor positioning.

Brand Management & Institutional Messaging

● Uphold consistent brand identity standards across the school.

● Oversee design and appearance of all print and digital materials.

● Ensure messaging aligns with the school’s mission and Catholic identity.

Digital Marketing & Communications

● Oversee website strategy, SEO/SEM initiatives, social media platforms, and large language model (Co-Pilot, Chatgpt).

● Develop digital campaigns that increase engagement and visibility.

● Monitor analytics and performance metrics.

Publications & Content Development

● Direct editorial strategy and production of institutional publications.

● Oversee marketing materials for admissions, advancement, events, and alumni relations.

● Highlight student life, academic excellence, and mission-driven initiatives.

Media Relations & Public Communications

● Oversee public and media relations.

● Oversee crisis communications and institutional messaging.

● Support executive communications for the President and Principal.

Team Leadership & Collaboration

● Lead and develop the Marketing & Communications team.

● Collaborate with admissions, advancement, athletics, and academic leadership.

● Lead special marketing initiatives and events.

Required Qualifications

● Bachelor’s degree in marketing, Business Administration, Communications, or a related field.

● 8–10+ years of marketing experience, including leadership roles.

● Proven experience developing and executing successful marketing strategies.

● Strong knowledge of digital marketing, brand management, and customer acquisition strategies.

● Excellent leadership, communication, and strategic thinking skills.

● Experience managing marketing budgets and teams.

● Master’s degree in business administration (MBA) or Marketing.

● Experience in data-driven marketing and marketing automation tools.

● Experience working in fast-growing or technology-driven companies.

Key Skills

●  Strategic planning

●  Digital marketing & analytics

●  Brand development

●  Team leadership

●   Budget management

●   Market research

To apply please send the documents listed below to hr@serrahs.com

●      Please download and complete the required employment application,

●      Cover Letter & Resume

●      List of references or at least 4 letters of recommendation