Associate Director, Hematology Regional Marketing (RMK) - East
Bristol Myers Squibb, New York, NY, United States
Position Summary
Associate Director, Hematology Regional Marketing (RMK)- East (Boston, New York, Philadelphia, Washington DC, Columbus). A senior in-market role within the US Hematology/Cell Therapy commercial organization focused on commercial Thought Leader engagements, regional brand strategy support, speaker training, educational program execution, and congress activity.
Responsibilities
Brand Strategy
Collaborate with cross‑functional teams to provide customer insights and inform strategy, tactics, messaging, and program execution.
Support the execution of approved Advisory Boards.
Assist in identifying HCP consultants based on the approved Consultant Engagement Project Brief.
Facilitate, participate in, and attend advisory boards, where appropriate.
Regional and National Physician Discussions
Support disease state, on‑label, and label‑consistent product conversations using approved promotional messaging and approved PReP materials.
Engage with assigned Thought Leaders and solicit feedback as necessary.
Participate in and attend congresses and other industry meetings.
Conduct one‑to‑one meetings with HCPs.
Attend meeting sessions at congresses.
Compliance Collaboration
Provide input and support in developing account plans for Sales Speaker Management and Engagement.
Identify and develop HCP Speakers for compliance‑compliant educational programs.
Provide refresher and follow‑up training to Speakers on approved materials.
Ensure compliant execution of branded and unbranded Speaker programs in accordance with BMS guiding principles.
Monitor Speaker performance at live programs to evaluate effectiveness.
Co‑operate with home office Marketing, Sales, and cross‑functional teams to provide customer insights and support strategy execution.
Assist in developing Home Office Brand Strategy and executing it regionally.
Compliance & Integrity
Act with the highest degree of professionalism in accordance with BMS policies, governing laws, and the company's Principles of Integrity.
Qualifications
Minimum 5 years of experience in product marketing, field sales, or field medical.
Minimum 5 years of experience in Hematology or specialty therapeutics.
Bachelor’s Degree required or higher.
Marketing, Sales Management, and/or launch experience strongly preferred.
Experience with thought leader engagement, advisory boards, and speaker bureaus strongly preferred.
Proven ability to manage a large geographical territory.
Demonstrated ability to build productive stakeholder relationships and meet their needs.
Ability to inform strategies, develop tactics, and execute plans under tight timelines.
Strong business acumen; understands market dynamics, corporate goals, and strategic impact.
Clinical knowledge and aptitude in complex disease states; continuously learns and improves.
Effective verbal and written communication skills and organizational abilities.
Self‑driven with strong planning skills; takes appropriate action based on available information.
Ability to leverage interpersonal styles to gain acceptance of ideas or plans.
Highly collaborative with ability to manage multiple projects simultaneously.
Willingness to pursue innovative, compliant solutions.
Business travel up to 70%, by air or car, required.
Willingness to work evenings and select weekends required.
Compensation Overview
Field – United States – US: $166,350 – $201,571
The range is for a full‑time employee and may include additional incentive cash and stock opportunities based on eligibility.
Benefits
Health Coverage : Medical, pharmacy, dental, and vision care.
Well‑Being Support : BMS Well‑Being Account, BMS Living Life Better, Employee Assistance Program.
Financial Well‑Being and Protection : 401(k) plan, disability, life insurance, accident insurance, supplemental health, business travel protection, liability protection, identity theft benefit, legal support, survivor support.
Paid Time Off and Flexibility
US Exempt Employees: Unlimited flexible time off (manager approval required); 11 paid national holidays (note: exclusions for certain locations).
Phoenix, AZ, Puerto Rico, and Rayzebio employees: 160 hours annual paid vacation for new hires (manager approval), 11 national holidays, and 3 optional holidays.
Additional time off may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs, and an annual global shutdown between Christmas and New Year.
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
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Associate Director, Hematology Regional Marketing (RMK)- East (Boston, New York, Philadelphia, Washington DC, Columbus). A senior in-market role within the US Hematology/Cell Therapy commercial organization focused on commercial Thought Leader engagements, regional brand strategy support, speaker training, educational program execution, and congress activity.
Responsibilities
Brand Strategy
Collaborate with cross‑functional teams to provide customer insights and inform strategy, tactics, messaging, and program execution.
Support the execution of approved Advisory Boards.
Assist in identifying HCP consultants based on the approved Consultant Engagement Project Brief.
Facilitate, participate in, and attend advisory boards, where appropriate.
Regional and National Physician Discussions
Support disease state, on‑label, and label‑consistent product conversations using approved promotional messaging and approved PReP materials.
Engage with assigned Thought Leaders and solicit feedback as necessary.
Participate in and attend congresses and other industry meetings.
Conduct one‑to‑one meetings with HCPs.
Attend meeting sessions at congresses.
Compliance Collaboration
Provide input and support in developing account plans for Sales Speaker Management and Engagement.
Identify and develop HCP Speakers for compliance‑compliant educational programs.
Provide refresher and follow‑up training to Speakers on approved materials.
Ensure compliant execution of branded and unbranded Speaker programs in accordance with BMS guiding principles.
Monitor Speaker performance at live programs to evaluate effectiveness.
Co‑operate with home office Marketing, Sales, and cross‑functional teams to provide customer insights and support strategy execution.
Assist in developing Home Office Brand Strategy and executing it regionally.
Compliance & Integrity
Act with the highest degree of professionalism in accordance with BMS policies, governing laws, and the company's Principles of Integrity.
Qualifications
Minimum 5 years of experience in product marketing, field sales, or field medical.
Minimum 5 years of experience in Hematology or specialty therapeutics.
Bachelor’s Degree required or higher.
Marketing, Sales Management, and/or launch experience strongly preferred.
Experience with thought leader engagement, advisory boards, and speaker bureaus strongly preferred.
Proven ability to manage a large geographical territory.
Demonstrated ability to build productive stakeholder relationships and meet their needs.
Ability to inform strategies, develop tactics, and execute plans under tight timelines.
Strong business acumen; understands market dynamics, corporate goals, and strategic impact.
Clinical knowledge and aptitude in complex disease states; continuously learns and improves.
Effective verbal and written communication skills and organizational abilities.
Self‑driven with strong planning skills; takes appropriate action based on available information.
Ability to leverage interpersonal styles to gain acceptance of ideas or plans.
Highly collaborative with ability to manage multiple projects simultaneously.
Willingness to pursue innovative, compliant solutions.
Business travel up to 70%, by air or car, required.
Willingness to work evenings and select weekends required.
Compensation Overview
Field – United States – US: $166,350 – $201,571
The range is for a full‑time employee and may include additional incentive cash and stock opportunities based on eligibility.
Benefits
Health Coverage : Medical, pharmacy, dental, and vision care.
Well‑Being Support : BMS Well‑Being Account, BMS Living Life Better, Employee Assistance Program.
Financial Well‑Being and Protection : 401(k) plan, disability, life insurance, accident insurance, supplemental health, business travel protection, liability protection, identity theft benefit, legal support, survivor support.
Paid Time Off and Flexibility
US Exempt Employees: Unlimited flexible time off (manager approval required); 11 paid national holidays (note: exclusions for certain locations).
Phoenix, AZ, Puerto Rico, and Rayzebio employees: 160 hours annual paid vacation for new hires (manager approval), 11 national holidays, and 3 optional holidays.
Additional time off may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs, and an annual global shutdown between Christmas and New Year.
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
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