Marketing Coordinator
Mills Properties, Saint Louis, MO, United States
About Mills Properties is an award-winning property management company with 34 communities located throughout St. Louis, Kansas City and Columbia, MO – and growing. Our success is rooted in the hard work and unfaltering dedication of our team members. Driven by our mission of providing the setting for living life’s best moments, we desire to see our team members excel and leave work every day with a sense of pride and accomplishment.
Mills Properties Core Values
Act Like an Owner
Find a Better Way
Go the Extra Mile
Pay it Forward
Achieve Together
We invest heavily in our team members with our Total Rewards Package. We are proud to share that Mills Properties has been recognized as a
2025-2026 Top Employee Benefits Award Winner.
This includes both Missouri and National recognition in the areas of medical, dental, vision, life, disability, flexibility and time off, retirement and other supplemental benefits. Additionally, Mills Properties was recently named a
2026 National Apartment Association Top Employer , further reflecting our commitment to creating an exceptional workplace for our team members.
Our Total Rewards Package Includes
Base Pay – Your regular salary or hourly wage, paid on our standard payroll schedule
Incentive Pay – KPI/Performance-based bonuses, maintenance emergency call back pay and multi-site support incentive pay – all for eligible team members only
Benefits – Health, dental, vision, life insurance, and disability coverage for full time team members, Employee Assistance Program
Retirement Contributions – 401(k) employer sponsored plan and contributions
Health Savings Account HSA – Employer contributions
Paid Time Off (PTO) – Vacation, sick time, and personal days (Accrue 18 days first year). Active military team members are also provided up to five (5) paid workdays per calendar year for military training, drill, or related short-term service obligations
Paid Holidays – Thirteen paid holidays per year
Professional Development – Training, certifications, or career development investments tailored to specific roles and development plans
Discounts – 20% housing discount (*select communities)
Pet Insurance – Discounted options
Team Member Assistance Fund – For team member qualifying events when criteria is met
Vacation Travel Incentive Program – travel/vacation voucher for team members when key tenure milestones are reached
Stipends – Vehicle and mobile device stipends and mileage reimbursement for eligible team members
Other Perks and Allowances – Work clothing allowances, referral bonuses and team events, anniversary gifts
About The Role
Job Description / Role Overview
The Marketing Coordinator is responsible for supporting and executing creative marketing strategies that drive qualified traffic, support leasing performance, and enhance brand positioning across a multifamily housing portfolio. This role partners closely with Operations and onsite teams to align marketing initiatives with property-level goals, market conditions, and customer experience standards. This role also assists with all company-wide and quarterly event initiatives, and prior experience in the multi-family property management industry is required.
The Marketing Coordinator reports to the Director of Marketing & Events. This is a hybrid, salaried role, requiring at least 2 days per week working in our St. Louis, MO home office.
Salary based on experience.
Marketing Strategy & Execution
Collaborate with Operations and seek appropriate community partnerships to create brand and property recognition; generating interest and leads.
Assist Director of Marketing & Events in the design and implementation of traditional digital and social marketing plans to attract potential renters and retain existing residents.
Create and maintain marketing materials and templates including print media, digital campaigns, and email marketing campaigns.
Conduct competitive marketing analysis to identify pricing and positioning opportunities within each submarket.
Digital & Platform Management
Oversee quality and accuracy of company websites, property websites, ILS listings, GMB pages, and email campaigns including regular updates to Google AdWords, building of SEO strategy, and the designing of content consistent with Mills brand.
Execute and manage SEO, PPC, and other digital marketing campaigns, while staying within budget and maximizing return on ad spending.
Track, report, and analyze the impact of web content, marketing campaigns, SEO and PPC campaigns monthly.
Coordinate collateral production and distribution of new content consistent with branding guidelines; includes photography, videography, floor plans, site maps, virtual staging, virtual tours, property logos and digital ads.
Monitor and report on property-level brand reputation and listings and assist onsite teams with review and survey management.
Develop and maintain Mills Brand Guidelines.
CRM & Systems Management (RealPage Ecosystem)
Manage and respond to customer support ticket system including marketing support, property information management, and RealPage-related account support, providing excellent service through timely and courteous responses.
Analyze CRM and marketing data to identify underperforming properties, lead-to-lease conversion gaps, as well as seasonal or market based-demand shifts; translating data to actionable recommendations.
Event Coordination
Assist with projects relating to industry events such as SLAA programs and nomination process (Rising Star Awards).
Assist with the planning, development, and execution of Mills company events.
Cross-Functional Collaboration
Maintain awareness of the local communities and market conditions and participate as an active member.
Support all marketing efforts related to acquisitions/dispositions and new development properties.
Contribute to ongoing improvement of internal processes providing best practice recommendations.
Provide insight into business opportunities, resident services, and other initiatives that promote Mills’ vision.
Assist the Director of Marketing & Events, Social Media Manager, and Operations team on any other projects as needed.
Key Performance Indicators (KPIs)
Lead-to-tour rates
Tour-to-lease conversion
Cost per lead
Cost per lease
Required Skills & Competencies
Minimum of one year of professional marketing experience within the property management industry
Bachelor’s degree in marketing, communications or 3 years of experience in a related field
Strong understanding of traditional, digital, and emerging marketing channels including the latest trends, technologies and methodologies in graphic design, web design, creative writing, and marketing production
Proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Office (Excel, PowerPoint, Word, Outlook), and Google Analytics
Ability to think creatively while possessing analytical skills to forecast and identify trends and challenges
Strong project management and organizational skills to effectively manage multiple projects simultaneously
Excellent communication abilities
Experience with platforms such as RealPage, Knock CRM, Yardi, or Entrata
Preferred Experience
Experience with HTML and Canva preferred
Familiarity with reputation management and online leasing tools
Mills Properties, Inc. is an Equal Opportunity Employer.
This description is not intended to be, and should not be construed as, an all-inclusive list of all responsibilities, skills, efforts, or working conditions associated with the position. While this description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add, or remove duties and to assign other duties as necessary.
The Pay Range For This Role Is 75,000 - 80,000 USD per year(US)
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Mills Properties Core Values
Act Like an Owner
Find a Better Way
Go the Extra Mile
Pay it Forward
Achieve Together
We invest heavily in our team members with our Total Rewards Package. We are proud to share that Mills Properties has been recognized as a
2025-2026 Top Employee Benefits Award Winner.
This includes both Missouri and National recognition in the areas of medical, dental, vision, life, disability, flexibility and time off, retirement and other supplemental benefits. Additionally, Mills Properties was recently named a
2026 National Apartment Association Top Employer , further reflecting our commitment to creating an exceptional workplace for our team members.
Our Total Rewards Package Includes
Base Pay – Your regular salary or hourly wage, paid on our standard payroll schedule
Incentive Pay – KPI/Performance-based bonuses, maintenance emergency call back pay and multi-site support incentive pay – all for eligible team members only
Benefits – Health, dental, vision, life insurance, and disability coverage for full time team members, Employee Assistance Program
Retirement Contributions – 401(k) employer sponsored plan and contributions
Health Savings Account HSA – Employer contributions
Paid Time Off (PTO) – Vacation, sick time, and personal days (Accrue 18 days first year). Active military team members are also provided up to five (5) paid workdays per calendar year for military training, drill, or related short-term service obligations
Paid Holidays – Thirteen paid holidays per year
Professional Development – Training, certifications, or career development investments tailored to specific roles and development plans
Discounts – 20% housing discount (*select communities)
Pet Insurance – Discounted options
Team Member Assistance Fund – For team member qualifying events when criteria is met
Vacation Travel Incentive Program – travel/vacation voucher for team members when key tenure milestones are reached
Stipends – Vehicle and mobile device stipends and mileage reimbursement for eligible team members
Other Perks and Allowances – Work clothing allowances, referral bonuses and team events, anniversary gifts
About The Role
Job Description / Role Overview
The Marketing Coordinator is responsible for supporting and executing creative marketing strategies that drive qualified traffic, support leasing performance, and enhance brand positioning across a multifamily housing portfolio. This role partners closely with Operations and onsite teams to align marketing initiatives with property-level goals, market conditions, and customer experience standards. This role also assists with all company-wide and quarterly event initiatives, and prior experience in the multi-family property management industry is required.
The Marketing Coordinator reports to the Director of Marketing & Events. This is a hybrid, salaried role, requiring at least 2 days per week working in our St. Louis, MO home office.
Salary based on experience.
Marketing Strategy & Execution
Collaborate with Operations and seek appropriate community partnerships to create brand and property recognition; generating interest and leads.
Assist Director of Marketing & Events in the design and implementation of traditional digital and social marketing plans to attract potential renters and retain existing residents.
Create and maintain marketing materials and templates including print media, digital campaigns, and email marketing campaigns.
Conduct competitive marketing analysis to identify pricing and positioning opportunities within each submarket.
Digital & Platform Management
Oversee quality and accuracy of company websites, property websites, ILS listings, GMB pages, and email campaigns including regular updates to Google AdWords, building of SEO strategy, and the designing of content consistent with Mills brand.
Execute and manage SEO, PPC, and other digital marketing campaigns, while staying within budget and maximizing return on ad spending.
Track, report, and analyze the impact of web content, marketing campaigns, SEO and PPC campaigns monthly.
Coordinate collateral production and distribution of new content consistent with branding guidelines; includes photography, videography, floor plans, site maps, virtual staging, virtual tours, property logos and digital ads.
Monitor and report on property-level brand reputation and listings and assist onsite teams with review and survey management.
Develop and maintain Mills Brand Guidelines.
CRM & Systems Management (RealPage Ecosystem)
Manage and respond to customer support ticket system including marketing support, property information management, and RealPage-related account support, providing excellent service through timely and courteous responses.
Analyze CRM and marketing data to identify underperforming properties, lead-to-lease conversion gaps, as well as seasonal or market based-demand shifts; translating data to actionable recommendations.
Event Coordination
Assist with projects relating to industry events such as SLAA programs and nomination process (Rising Star Awards).
Assist with the planning, development, and execution of Mills company events.
Cross-Functional Collaboration
Maintain awareness of the local communities and market conditions and participate as an active member.
Support all marketing efforts related to acquisitions/dispositions and new development properties.
Contribute to ongoing improvement of internal processes providing best practice recommendations.
Provide insight into business opportunities, resident services, and other initiatives that promote Mills’ vision.
Assist the Director of Marketing & Events, Social Media Manager, and Operations team on any other projects as needed.
Key Performance Indicators (KPIs)
Lead-to-tour rates
Tour-to-lease conversion
Cost per lead
Cost per lease
Required Skills & Competencies
Minimum of one year of professional marketing experience within the property management industry
Bachelor’s degree in marketing, communications or 3 years of experience in a related field
Strong understanding of traditional, digital, and emerging marketing channels including the latest trends, technologies and methodologies in graphic design, web design, creative writing, and marketing production
Proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Office (Excel, PowerPoint, Word, Outlook), and Google Analytics
Ability to think creatively while possessing analytical skills to forecast and identify trends and challenges
Strong project management and organizational skills to effectively manage multiple projects simultaneously
Excellent communication abilities
Experience with platforms such as RealPage, Knock CRM, Yardi, or Entrata
Preferred Experience
Experience with HTML and Canva preferred
Familiarity with reputation management and online leasing tools
Mills Properties, Inc. is an Equal Opportunity Employer.
This description is not intended to be, and should not be construed as, an all-inclusive list of all responsibilities, skills, efforts, or working conditions associated with the position. While this description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add, or remove duties and to assign other duties as necessary.
The Pay Range For This Role Is 75,000 - 80,000 USD per year(US)
#J-18808-Ljbffr