Planner Job at AMS in New York
AMS, New York, NY, United States
About Us At AMS, we’re all about growth—helping our clients scale and creating space for our people to do the same. We’re a team of curious, driven, and creative minds who love turning ideas into impact. You’ll find a culture that values collaboration, openness, and initiative—where everyone’s voice matters and great work gets recognized. If you’re looking to grow, learn, and build something meaningful, you’ll fit right in here.
About the Role The Planner is the heartbeat of our media strategy practice — a strategist, operator, and problem-solver who takes full ownership of client outcomes. This role blends analytical rigor with creative judgment, translating complexity into clarity. AMS planners are not order-takers; they are decision-makers who anticipate needs, challenge assumptions, and move work forward independently while keeping others informed.
What you’ll do Media Strategy & Planning Develop and deliver integrated, data-informed media plans that exceed client KPIs.
Use multiple data sources to craft numerically sound recommendations and bring forward fresh, creative ideas in media choice and usage.
Translate media math into stories that make sense to clients and colleagues.
Client Leadership Proactively identify risks, opportunities, and growth areas for clients — thinking like an owner, not a vendor.
Confidently present plans and recommendations, anticipating questions and leading conversations with clarity and conviction.
Foster trusted client relationships by consistently demonstrating preparedness, follow‑through, and independent judgment.
Optimization & Insights Monitor campaign performance, flag risks, and recommend optimizations to maximize outcomes.
Provide clear POVs on what’s working and what’s not, and back them up with data and storytelling.
Structure thoughtful tests that introduce clients to emerging media in the most risk‑aware way.
Research & Forecasting Analyze demographic and consumer data to calculate reach, frequency, and projected campaign outcomes.
Create forecasts, projections, and one‑sheets that become trusted tools for client and internal decision‑making.
Thought Leadership & Visibility Contribute to AMS’s thought leadership by developing evidence‑based POVs, writing content, or participating in internal knowledge‑sharing.
Share your work openly — making data, frameworks, and insights accessible so others can build on them.
Connect seemingly unrelated data points to reveal unexpected insights. Use inductive reasoning to identify patterns others miss.
Qualifications 4–5 years of experience in media planning, media results analysis, or media research in an agency setting.
Hands‑on experience in digital planning, buying, implementation, analytics, and optimization.
Strong familiarity with media measurement across traditional and digital channels (you can calculate a GRP and a VTR).
Proficiency with syndicated datasets (MRI, Nielsen, Resonate, Scarborough) and BI tools (Power BI, Tableau, Domo).
Advanced Excel skills (complex formulas and data automation required; VBA preferred).
Working knowledge of digital ad tech (trafficking, tagging, programmatic bidding, segmentation).
Exceptional communication skills: can turn data into stories, write with clarity, and present with confidence.
Trusted by colleagues and clients for your preparation, follow‑through, and problem‑solving.
Who Thrives Here You’re a planner who:
Thinks strategically but isn’t afraid to roll up your sleeves.
Shares ideas generously and makes others better.
Seeks feedback and uses it as fuel.
Hears co‑workers relax when they know you are owning a project
Is endlessly curious about media, technology, and people.
Finds energy in solving new problems and doesn’t get rattled when priorities shift.
Travel Occasional travel (up to 10%) for client meetings, pitches, and industry events. Some night and weekend work required.
Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.
The salary range for this role is $75,000 - $90,000. The successful candidate’s salary will depend on the actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate’s skill set, level of experience, and qualifications. AMS offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.
#J-18808-Ljbffr
In Summary: The Planner is a strategist, operator, and problem-solver who takes full ownership of client outcomes . The role blends analytical rigor with creative judgment, translating complexity into clarity . The salary range for this role is $75,000 - $90,000 .
En Español: Sobre nosotros En AMS, nos centramos en el crecimiento: ayudar a nuestros clientes a escalar y crear espacio para que nuestra gente haga lo mismo. Somos un equipo de mentes curiosas, motivadas y creativas que aman convertir ideas en impacto. Encontrará una cultura que valora la colaboración, apertura e iniciativa donde la voz de todos importa y se reconoce el gran trabajo. Si usted está buscando crecer, aprender y construir algo significativo, encajará justo aquí. Los planificadores de AMS no son encargados; son tomadores de decisiones que anticipan las necesidades, desafían los supuestos y avanzan en el trabajo independientemente mientras mantienen a otros informados. Lo que va a hacer Media Strategy & Planning Desarrollar y entregar planes multimedia integrados e informados con datos que superan los KPI del cliente. Utilice múltiples fuentes de datos para elaborar recomendaciones numéricamente sólidas y presentar ideas nuevas y creativas sobre la elección y uso de medios de comunicación. Translate las matemáticas mediáticas en historias que tengan sentido para clientes y colegas. Liderazgo Cliente Identifique proactivamente riesgos, oportunidades y áreas de crecimiento para los clientes Crear una forma clara de pensar como un cliente, no como un proveedor. Presenta con confianza planes y recomendaciones, planteando preguntas y lideres con claridad y convicción. Fortale relaciones de confianza con los clientes al demostrar constantemente su preparación, seguimiento y juicio independiente. Proporcione información abierto y transparencia a través de proyectos Optometría de V&V, proyecciones de conocimientos internos, análisis de resultados y evaluaciones basadas en puntos de vista, así que pueda desarrollarse sus propias estrategias de negocio, crear o analizar sus mejores perspectivas y obtener más conocimientos personales. Usar el razonamiento inductivo para identificar los patrones que otros pierden. Calificaciones 45 años de experiencia en planificación mediática, análisis de resultados de medios o investigación de medios en un entorno de agencia. Experiencia práctica en planeación digital, compra, implementación, analítica y optimización. Fuerte familiaridad con la medición a través de canales tradicionales y digitales (puede calcular un GRP y una VTR). Proficiencia con conjuntos de datos sindicados (MRI, Nielsen, Resonate, Scarborough) y herramientas BI (Power BI, Tableau, Domo). Habilidades avanzadas de Excel (formulas complejas y automatización de datos requeridas; VBA preferido). Conocimiento práctico de las reuniones digitales Por desgracia, no podemos patrocinar o asumir el patrocinio de una visa laboral en este momento. El rango salarial para esta función es de $75,000 - $90,000.
About the Role The Planner is the heartbeat of our media strategy practice — a strategist, operator, and problem-solver who takes full ownership of client outcomes. This role blends analytical rigor with creative judgment, translating complexity into clarity. AMS planners are not order-takers; they are decision-makers who anticipate needs, challenge assumptions, and move work forward independently while keeping others informed.
What you’ll do Media Strategy & Planning Develop and deliver integrated, data-informed media plans that exceed client KPIs.
Use multiple data sources to craft numerically sound recommendations and bring forward fresh, creative ideas in media choice and usage.
Translate media math into stories that make sense to clients and colleagues.
Client Leadership Proactively identify risks, opportunities, and growth areas for clients — thinking like an owner, not a vendor.
Confidently present plans and recommendations, anticipating questions and leading conversations with clarity and conviction.
Foster trusted client relationships by consistently demonstrating preparedness, follow‑through, and independent judgment.
Optimization & Insights Monitor campaign performance, flag risks, and recommend optimizations to maximize outcomes.
Provide clear POVs on what’s working and what’s not, and back them up with data and storytelling.
Structure thoughtful tests that introduce clients to emerging media in the most risk‑aware way.
Research & Forecasting Analyze demographic and consumer data to calculate reach, frequency, and projected campaign outcomes.
Create forecasts, projections, and one‑sheets that become trusted tools for client and internal decision‑making.
Thought Leadership & Visibility Contribute to AMS’s thought leadership by developing evidence‑based POVs, writing content, or participating in internal knowledge‑sharing.
Share your work openly — making data, frameworks, and insights accessible so others can build on them.
Connect seemingly unrelated data points to reveal unexpected insights. Use inductive reasoning to identify patterns others miss.
Qualifications 4–5 years of experience in media planning, media results analysis, or media research in an agency setting.
Hands‑on experience in digital planning, buying, implementation, analytics, and optimization.
Strong familiarity with media measurement across traditional and digital channels (you can calculate a GRP and a VTR).
Proficiency with syndicated datasets (MRI, Nielsen, Resonate, Scarborough) and BI tools (Power BI, Tableau, Domo).
Advanced Excel skills (complex formulas and data automation required; VBA preferred).
Working knowledge of digital ad tech (trafficking, tagging, programmatic bidding, segmentation).
Exceptional communication skills: can turn data into stories, write with clarity, and present with confidence.
Trusted by colleagues and clients for your preparation, follow‑through, and problem‑solving.
Who Thrives Here You’re a planner who:
Thinks strategically but isn’t afraid to roll up your sleeves.
Shares ideas generously and makes others better.
Seeks feedback and uses it as fuel.
Hears co‑workers relax when they know you are owning a project
Is endlessly curious about media, technology, and people.
Finds energy in solving new problems and doesn’t get rattled when priorities shift.
Travel Occasional travel (up to 10%) for client meetings, pitches, and industry events. Some night and weekend work required.
Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.
The salary range for this role is $75,000 - $90,000. The successful candidate’s salary will depend on the actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate’s skill set, level of experience, and qualifications. AMS offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.
#J-18808-Ljbffr
In Summary: The Planner is a strategist, operator, and problem-solver who takes full ownership of client outcomes . The role blends analytical rigor with creative judgment, translating complexity into clarity . The salary range for this role is $75,000 - $90,000 .
En Español: Sobre nosotros En AMS, nos centramos en el crecimiento: ayudar a nuestros clientes a escalar y crear espacio para que nuestra gente haga lo mismo. Somos un equipo de mentes curiosas, motivadas y creativas que aman convertir ideas en impacto. Encontrará una cultura que valora la colaboración, apertura e iniciativa donde la voz de todos importa y se reconoce el gran trabajo. Si usted está buscando crecer, aprender y construir algo significativo, encajará justo aquí. Los planificadores de AMS no son encargados; son tomadores de decisiones que anticipan las necesidades, desafían los supuestos y avanzan en el trabajo independientemente mientras mantienen a otros informados. Lo que va a hacer Media Strategy & Planning Desarrollar y entregar planes multimedia integrados e informados con datos que superan los KPI del cliente. Utilice múltiples fuentes de datos para elaborar recomendaciones numéricamente sólidas y presentar ideas nuevas y creativas sobre la elección y uso de medios de comunicación. Translate las matemáticas mediáticas en historias que tengan sentido para clientes y colegas. Liderazgo Cliente Identifique proactivamente riesgos, oportunidades y áreas de crecimiento para los clientes Crear una forma clara de pensar como un cliente, no como un proveedor. Presenta con confianza planes y recomendaciones, planteando preguntas y lideres con claridad y convicción. Fortale relaciones de confianza con los clientes al demostrar constantemente su preparación, seguimiento y juicio independiente. Proporcione información abierto y transparencia a través de proyectos Optometría de V&V, proyecciones de conocimientos internos, análisis de resultados y evaluaciones basadas en puntos de vista, así que pueda desarrollarse sus propias estrategias de negocio, crear o analizar sus mejores perspectivas y obtener más conocimientos personales. Usar el razonamiento inductivo para identificar los patrones que otros pierden. Calificaciones 45 años de experiencia en planificación mediática, análisis de resultados de medios o investigación de medios en un entorno de agencia. Experiencia práctica en planeación digital, compra, implementación, analítica y optimización. Fuerte familiaridad con la medición a través de canales tradicionales y digitales (puede calcular un GRP y una VTR). Proficiencia con conjuntos de datos sindicados (MRI, Nielsen, Resonate, Scarborough) y herramientas BI (Power BI, Tableau, Domo). Habilidades avanzadas de Excel (formulas complejas y automatización de datos requeridas; VBA preferido). Conocimiento práctico de las reuniones digitales Por desgracia, no podemos patrocinar o asumir el patrocinio de una visa laboral en este momento. El rango salarial para esta función es de $75,000 - $90,000.