Graduate Assistant for New Student Communications - New Student Transitions & Fi
Inside Higher Ed, Greensboro, NC, United States
Position Title
Graduate Assistant for New Student Communications - New Student Transitions & First Year Experience - 2026-2027
Requisition Number
GA00875
Position Eclass
GF - Graduate Flat Pay
Position Summary
The term Graduate Assistant is the umbrella term that encompasses all types of GA appointments. Graduate Assistants are employed by the University to teach, conduct research, or assist with administrative duties in departments and non-academic units. Every attempt is made to assign Graduate Assistants to positions that are directly related to the student’s field of study or that provide the opportunity to develop transferable, professional skills. Graduate Assistantships are assigned in the department or unit and confirmed by the Graduate School.
General Description
Reporting to the Assistant Director of New Student Transitions, the Graduate Assistant for New Student Communications plays a key role in shaping how UNC Greensboro communicates with incoming students. This position offers hands‑on marketing and communications experience, supporting multi‑channel campaigns, social media strategy, graphic design, and campus‑wide initiatives that welcome and support new students. This assistantship is ideal for graduate students interested in marketing, communications, branding, social media strategy, or higher education marketing, and provides opportunities to build a professional portfolio while collaborating with campus partners.
Responsibilities
Marketing & Communications Strategy
Serve as a primary communications support for Your First Year (YFY) initiatives
Support the planning and execution of integrated marketing campaigns for NST&FYE programs
Collaborate with campus partners to ensure consistent messaging and branding
Social Media Management & Content Creation
Manage and execute social media content for YFY and NST&FYE, primarily on Instagram
Coordinate a social media request process for internal staff and campus partners
Schedule and publish content using Meta and Linktree
Provide live Instagram Story coverage for major events
Monitor and respond to student inquiries via Instagram direct messages
Support university‑wide campaigns such as Rawkin’ Welcome Weeks, National Transfer Student Week, Homecoming, and other initiatives
Email Marketing & Digital Communications
Coordinate and produce the First Year Connect monthly e‑newsletter
Collect content from campus partners and manage distribution lists
Write copy, design visuals, and assist with long‑term newsletter planning
Graphic Design & Brand Management
Create branded graphics and marketing materials for programs including SOAR, Your First Year, NAV1GATE, Rawkin’ Welcome Weeks, and the YFY Success Planner
Apply and uphold UNC Greensboro brand guidelines across all communications
Provide guidance and training to NST&FYE staff on brand standards and Canva best practices
SOAR & Orientation Communications
Design and execute SOAR and SOS social media campaigns
Create SOAR presentation templates and marketing materials in Canva
Assist with development of the SOAR Resource Guide and “Before You SOAR” video series
Collaborate with campus partners to support orientation communications
Special Projects & Event Support
Support planning and marketing efforts for Rawkin’ Welcome Weeks
Support the NAV1GATE New Student Convocation planning committee
Assist with major NST&FYE events, including day‑of execution
Represent NST&FYE at Student Success and university‑wide events
Support additional communications initiatives, including texting campaigns, email communications, and mobile app content
Other duties as assigned
Qualifications
Admission to a graduate program at UNC Greensboro (required)
Strong written and verbal communication skills
Demonstrated interest or experience in marketing, communications, or social media
Strong visual design skills and attention to detail (graphic design experience preferred but not required)
Experience with platforms such as Canva, Instagram, Meta, Emma, or Microsoft Suite preferred
Terms of Employment
9‑month contract beginning August 2026
20 hours per week during fall and spring semesters
$15,000 stipend paid in 10 installments
Preference given to candidates available for optional summer employment (May–July)
Professional development funding may be available
Evening and weekend hours required during peak programming periods
Graduate Assistants receive student holidays, with some required flexibility during breaks
Minimum Qualifications
To be eligible for appointments as a graduate assistant, you must:
Maintain academic good standing at all times (3.0).
Be enrolled full‑time, which is generally a minimum of 9 credits.
Make satisfactory progress toward your degree as defined by your academic program and the Graduate School.
Meet the requirements to be eligible for employment in the U.S.
Number Of Months Per Year
10
Org #-Department
New Student Transition and FYE - 44601
Posting Begin Date
01/23/2026
Posting Close Date
05/01/2026
Open Until Filled
No
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Graduate Assistant for New Student Communications - New Student Transitions & First Year Experience - 2026-2027
Requisition Number
GA00875
Position Eclass
GF - Graduate Flat Pay
Position Summary
The term Graduate Assistant is the umbrella term that encompasses all types of GA appointments. Graduate Assistants are employed by the University to teach, conduct research, or assist with administrative duties in departments and non-academic units. Every attempt is made to assign Graduate Assistants to positions that are directly related to the student’s field of study or that provide the opportunity to develop transferable, professional skills. Graduate Assistantships are assigned in the department or unit and confirmed by the Graduate School.
General Description
Reporting to the Assistant Director of New Student Transitions, the Graduate Assistant for New Student Communications plays a key role in shaping how UNC Greensboro communicates with incoming students. This position offers hands‑on marketing and communications experience, supporting multi‑channel campaigns, social media strategy, graphic design, and campus‑wide initiatives that welcome and support new students. This assistantship is ideal for graduate students interested in marketing, communications, branding, social media strategy, or higher education marketing, and provides opportunities to build a professional portfolio while collaborating with campus partners.
Responsibilities
Marketing & Communications Strategy
Serve as a primary communications support for Your First Year (YFY) initiatives
Support the planning and execution of integrated marketing campaigns for NST&FYE programs
Collaborate with campus partners to ensure consistent messaging and branding
Social Media Management & Content Creation
Manage and execute social media content for YFY and NST&FYE, primarily on Instagram
Coordinate a social media request process for internal staff and campus partners
Schedule and publish content using Meta and Linktree
Provide live Instagram Story coverage for major events
Monitor and respond to student inquiries via Instagram direct messages
Support university‑wide campaigns such as Rawkin’ Welcome Weeks, National Transfer Student Week, Homecoming, and other initiatives
Email Marketing & Digital Communications
Coordinate and produce the First Year Connect monthly e‑newsletter
Collect content from campus partners and manage distribution lists
Write copy, design visuals, and assist with long‑term newsletter planning
Graphic Design & Brand Management
Create branded graphics and marketing materials for programs including SOAR, Your First Year, NAV1GATE, Rawkin’ Welcome Weeks, and the YFY Success Planner
Apply and uphold UNC Greensboro brand guidelines across all communications
Provide guidance and training to NST&FYE staff on brand standards and Canva best practices
SOAR & Orientation Communications
Design and execute SOAR and SOS social media campaigns
Create SOAR presentation templates and marketing materials in Canva
Assist with development of the SOAR Resource Guide and “Before You SOAR” video series
Collaborate with campus partners to support orientation communications
Special Projects & Event Support
Support planning and marketing efforts for Rawkin’ Welcome Weeks
Support the NAV1GATE New Student Convocation planning committee
Assist with major NST&FYE events, including day‑of execution
Represent NST&FYE at Student Success and university‑wide events
Support additional communications initiatives, including texting campaigns, email communications, and mobile app content
Other duties as assigned
Qualifications
Admission to a graduate program at UNC Greensboro (required)
Strong written and verbal communication skills
Demonstrated interest or experience in marketing, communications, or social media
Strong visual design skills and attention to detail (graphic design experience preferred but not required)
Experience with platforms such as Canva, Instagram, Meta, Emma, or Microsoft Suite preferred
Terms of Employment
9‑month contract beginning August 2026
20 hours per week during fall and spring semesters
$15,000 stipend paid in 10 installments
Preference given to candidates available for optional summer employment (May–July)
Professional development funding may be available
Evening and weekend hours required during peak programming periods
Graduate Assistants receive student holidays, with some required flexibility during breaks
Minimum Qualifications
To be eligible for appointments as a graduate assistant, you must:
Maintain academic good standing at all times (3.0).
Be enrolled full‑time, which is generally a minimum of 9 credits.
Make satisfactory progress toward your degree as defined by your academic program and the Graduate School.
Meet the requirements to be eligible for employment in the U.S.
Number Of Months Per Year
10
Org #-Department
New Student Transition and FYE - 44601
Posting Begin Date
01/23/2026
Posting Close Date
05/01/2026
Open Until Filled
No
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