Sr. Digital Analytics Architect – SEO/GA4, Tableau, SQL 5073
Tier4 Group, Atlanta, GA, United States
Remote (EST hours)
This is a foundational analytics leadership role at the center of a major digital transformation. You won’t just report on data — you’ll define how the enterprise measures success across every digital interaction, from first touch through long-term engagement.
You’ll own the measurement strategy, tracking architecture, governance, and insights that drive product, marketing, and technology decisions. If you thrive in ambiguity, enjoy building from the ground up, and want real influence — this role was built for you.
Must-Have Experience
We’re looking for a hands‑on expert with an architectural mindset :
Deep, hands‑on expertise with Google Analytics (GA4)
Strong experience with tag management and tracking architecture
Google Tag Manager, Adobe Launch, data layers, event taxonomy
Proven background in digital data analytics — pulling, analyzing, and translating data into insights
Experience working directly with engineering and product teams on instrumentation
Strong communication and stakeholder skills — collaborative, low‑ego, and culture‑first
What Will Help You Stand Out
Proactively embedding analytics into the product delivery lifecycle (stories, features, initiatives)
SEO analytics and optimization experience (reporting + advisory)
Experience with Tableau (migration from Qlik in progress)
SQL skills strongly preferred
An architectural, systems‑thinking mindset — not just reporting and dashboards
What You’ll Do (First 90–180 Days)
Take ownership of a new GA4 implementation built by an outside vendor
Audit, clean up, and standardize existing digital tracking practices
Establish event frameworks, KPIs, funnels, and data standards
Embed analytics into early‑stage product planning (proactive > reactive)
Partner closely with PMs, engineers, marketing, and IT prior to releases
Identify trends, friction points, and optimization opportunities
Support SEO performance measurement
Influence the future‑state analytics roadmap (Tableau transition underway)
Mentor one team member in a player‑coach capacity
What You Will Own
Enterprise Measurement Strategy
Define success across acquisition, onboarding, service, and retention
Align KPIs, event frameworks, and funnels to business outcomes
Create a unified view of customer behavior across platforms
Own the end‑to‑end tracking architecture
Design event taxonomies and data layers
Enable scalable, future‑proof instrumentation across web, mobile, and portals
Lead implementation in GA4, GTM, Adobe Launch, or similar tools
Governance & Data Quality
Establish tagging standards and release certification
Ensure data integrity, consistency, and auditability
Partner with privacy and legal teams on compliance
Insights & Decision Enablement
Build executive‑level dashboards and reporting frameworks
Identify drop‑offs, friction, and optimization opportunities
Platform Evolution
Works closely with: Website Team, Product Managers, Engineering, Marketing, IT
Culture: Collaborative, fast‑moving, change‑driven
Low ego. High impact. Strong communication required.
Google Analytics (GA4)
Google Tag Manager / Adobe Launch
Customer‑facing web and portal platforms
#J-18808-Ljbffr
This is a foundational analytics leadership role at the center of a major digital transformation. You won’t just report on data — you’ll define how the enterprise measures success across every digital interaction, from first touch through long-term engagement.
You’ll own the measurement strategy, tracking architecture, governance, and insights that drive product, marketing, and technology decisions. If you thrive in ambiguity, enjoy building from the ground up, and want real influence — this role was built for you.
Must-Have Experience
We’re looking for a hands‑on expert with an architectural mindset :
Deep, hands‑on expertise with Google Analytics (GA4)
Strong experience with tag management and tracking architecture
Google Tag Manager, Adobe Launch, data layers, event taxonomy
Proven background in digital data analytics — pulling, analyzing, and translating data into insights
Experience working directly with engineering and product teams on instrumentation
Strong communication and stakeholder skills — collaborative, low‑ego, and culture‑first
What Will Help You Stand Out
Proactively embedding analytics into the product delivery lifecycle (stories, features, initiatives)
SEO analytics and optimization experience (reporting + advisory)
Experience with Tableau (migration from Qlik in progress)
SQL skills strongly preferred
An architectural, systems‑thinking mindset — not just reporting and dashboards
What You’ll Do (First 90–180 Days)
Take ownership of a new GA4 implementation built by an outside vendor
Audit, clean up, and standardize existing digital tracking practices
Establish event frameworks, KPIs, funnels, and data standards
Embed analytics into early‑stage product planning (proactive > reactive)
Partner closely with PMs, engineers, marketing, and IT prior to releases
Identify trends, friction points, and optimization opportunities
Support SEO performance measurement
Influence the future‑state analytics roadmap (Tableau transition underway)
Mentor one team member in a player‑coach capacity
What You Will Own
Enterprise Measurement Strategy
Define success across acquisition, onboarding, service, and retention
Align KPIs, event frameworks, and funnels to business outcomes
Create a unified view of customer behavior across platforms
Own the end‑to‑end tracking architecture
Design event taxonomies and data layers
Enable scalable, future‑proof instrumentation across web, mobile, and portals
Lead implementation in GA4, GTM, Adobe Launch, or similar tools
Governance & Data Quality
Establish tagging standards and release certification
Ensure data integrity, consistency, and auditability
Partner with privacy and legal teams on compliance
Insights & Decision Enablement
Build executive‑level dashboards and reporting frameworks
Identify drop‑offs, friction, and optimization opportunities
Platform Evolution
Works closely with: Website Team, Product Managers, Engineering, Marketing, IT
Culture: Collaborative, fast‑moving, change‑driven
Low ego. High impact. Strong communication required.
Google Analytics (GA4)
Google Tag Manager / Adobe Launch
Customer‑facing web and portal platforms
#J-18808-Ljbffr