Digital Analytics / Tracking Specialist
Vaco Recruiter Services, Gilbert, AZ, United States
Vaco is partnering with a digital-first organization to hire a
Digital Analytics & Tracking Specialist
to take ownership of its website data ecosystem. This is a high-impact, hands-on role sitting at the intersection of Marketing, Engineering, and Business Intelligence, focused on ensuring data is captured accurately and translated into meaningful business insights.
This role is ideal for someone who treats data as a product. You will own tracking architecture, drive data integrity, and help shape how digital performance is measured and optimized across the organization. The environment values autonomy, problem-solving, and the ability to operate without a rigid playbook.
What You’ll Be Doing
Own and evolve the end-to-end digital tracking strategy across web platforms
Design and implement tracking architecture using Google Tag Manager and GA4
Define and maintain event schemas and data layer structures to ensure consistent, high-quality data capture
Partner with engineering and IT to ensure stable, scalable data flows across systems
Support data architecture efforts tied to Snowflake and/or BigQuery environments
Translate website behavior and eCommerce performance into actionable insights using SQL and visualization tools
Build and automate dashboards and reporting to provide real-time visibility into key marketing metrics
Act as the subject matter expert for digital analytics, advising marketing and business stakeholders
Validate and support A/B testing and CRO initiatives through accurate tracking and analysis
Audit tracking implementations and attribution models to identify and resolve gaps
Manage and optimize user consent frameworks in alignment with privacy regulations
Continuously improve tracking capabilities by evaluating new tools and methodologies
Required Experience
4+ years of experience in digital analytics, marketing technology, or web data engineering
Strong hands-on experience with Google Analytics 4 and Google Tag Manager
Deep understanding of event-driven tracking and tagging architecture
Strong SQL skills for data extraction, validation, and analysis
Experience working with cloud data platforms such as Snowflake or BigQuery
Experience building dashboards and visualizations using tools such as Tableau
Ability to translate complex data into clear insights for business stakeholders
Experience working cross-functionally with engineering, IT, and marketing teams
Nice to Have
Experience supporting eCommerce or high-growth digital environments
Familiarity with consent management platforms and privacy frameworks such as GDPR or CCPA
Experience with A/B testing, attribution modeling, and customer segmentation
Exposure to marketing automation tools or digital experience platforms
Compensation
Competitive hourly rate based on experience ($40-50/hr estimate)
Engagement is W2 through Vaco
Eligible for Vaco benefits including health, dental, vision, and 401(k)
Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.
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Digital Analytics & Tracking Specialist
to take ownership of its website data ecosystem. This is a high-impact, hands-on role sitting at the intersection of Marketing, Engineering, and Business Intelligence, focused on ensuring data is captured accurately and translated into meaningful business insights.
This role is ideal for someone who treats data as a product. You will own tracking architecture, drive data integrity, and help shape how digital performance is measured and optimized across the organization. The environment values autonomy, problem-solving, and the ability to operate without a rigid playbook.
What You’ll Be Doing
Own and evolve the end-to-end digital tracking strategy across web platforms
Design and implement tracking architecture using Google Tag Manager and GA4
Define and maintain event schemas and data layer structures to ensure consistent, high-quality data capture
Partner with engineering and IT to ensure stable, scalable data flows across systems
Support data architecture efforts tied to Snowflake and/or BigQuery environments
Translate website behavior and eCommerce performance into actionable insights using SQL and visualization tools
Build and automate dashboards and reporting to provide real-time visibility into key marketing metrics
Act as the subject matter expert for digital analytics, advising marketing and business stakeholders
Validate and support A/B testing and CRO initiatives through accurate tracking and analysis
Audit tracking implementations and attribution models to identify and resolve gaps
Manage and optimize user consent frameworks in alignment with privacy regulations
Continuously improve tracking capabilities by evaluating new tools and methodologies
Required Experience
4+ years of experience in digital analytics, marketing technology, or web data engineering
Strong hands-on experience with Google Analytics 4 and Google Tag Manager
Deep understanding of event-driven tracking and tagging architecture
Strong SQL skills for data extraction, validation, and analysis
Experience working with cloud data platforms such as Snowflake or BigQuery
Experience building dashboards and visualizations using tools such as Tableau
Ability to translate complex data into clear insights for business stakeholders
Experience working cross-functionally with engineering, IT, and marketing teams
Nice to Have
Experience supporting eCommerce or high-growth digital environments
Familiarity with consent management platforms and privacy frameworks such as GDPR or CCPA
Experience with A/B testing, attribution modeling, and customer segmentation
Exposure to marketing automation tools or digital experience platforms
Compensation
Competitive hourly rate based on experience ($40-50/hr estimate)
Engagement is W2 through Vaco
Eligible for Vaco benefits including health, dental, vision, and 401(k)
Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.
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