Manager, Marketing
University of Utah, Campus, IL, United States
Director of Marketing and Communications
Job Summary: The Director of Marketing and Communications leads the strategy, development, and execution of all marketing, communications, and promotional efforts for Pioneer Theatre Company (PTC), with a primary focus on driving ticket revenue and other earned income. As a member of the senior leadership team, this role plays a key part in shaping organizational strategy, strengthening institutional culture, and advancing PTC’s long‑term vision.
Key Responsibilities
Lead and execute integrated marketing campaigns for all productions, including subscription, single ticket, and group sales strategies that drive revenue and audience growth.
Develop and steward PTC’s brand strategy, ensuring clear, consistent, and compelling messaging across all platforms and materials.
Oversee the creation and execution of marketing and communications content, including digital, print, email, and social media.
Lead and direct all press and media relations efforts end‑to‑end, including strategic planning, cultivating media relationships, developing and distributing press materials, coordinating interviews, and tracking coverage to ensure consistent, impactful storytelling.
Partner with Managing Director to develop and manage the annual marketing budget, ensuring effective use of resources.
Collaborate cross‑departmentally—Artistic, Development, Education, Patron Services, and Outreach—to align messaging, support fundraising and patron engagement strategies, and advance audience development and retention.
Manage and mentor the marketing and communications team, setting priorities, supporting professional growth, and ensuring effective execution of departmental goals.
Perform other duties as assigned to ensure smooth operations of the marketing and communications department and the organization.
Qualifications
5–7 years of professional experience in a related marketing and communications leadership role.
Expertise in integrated marketing strategy, including digital, social, and audience development, with a focus on driving revenue growth.
Proven track record of meeting or exceeding earned revenue goals.
Strong media relations and strategic communications skills, with the ability to build relationships with press, craft compelling narratives, and position the organization for impactful coverage.
Demonstrated leadership and management experience, including team supervision, collaboration, and accountability.
Strong organizational and project management skills, with the ability to prioritize and adapt in a fast‑paced environment.
Experience in budgeting, financial oversight, and data‑informed decision‑making.
Experience overseeing brand management, public relations, special events, and campaign execution.
Proficiency with marketing and CRM tools: ticketing systems (Spektrix is a plus), website management (WordPress), social media platforms, and email marketing (Constant Contact, DotDigital). Familiarity with Adobe Creative Suite preferred.
Additional Requirements
Ability to travel locally for meetings, events, and press engagements; a valid Utah driver’s license or the ability to obtain one and reliable transportation are required.
Availability to work evenings and weekends as needed to support performances and events.
Minimum Qualifications
Bachelor’s degree in a related area or equivalency (one year of education can be substituted for two years of related work experience).
Four to six years of progressively more responsible management experience.
Background knowledge of the hiring department’s area of specialization to analyze, plan, and draw conclusions for recommendations to superiors.
Demonstrated leadership skills in planning and directing employees and processes to effectively monitor and develop subordinates and to ensure smooth operation of the department.
Master’s degree in a related area may be preferred.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
Pay Rate: $75,000 to $80,000 per year.
Equal Employment Opportunity Statement
The University of Utah is committed to equal opportunity employment for all qualified applicants. The University does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy‑related conditions, genetic information, or protected veteran’s status. Veterans’ preference is extended to qualified applicants upon request and consistent with policy and state law. Disability accommodations are available upon request.
#J-18808-Ljbffr
Job Summary: The Director of Marketing and Communications leads the strategy, development, and execution of all marketing, communications, and promotional efforts for Pioneer Theatre Company (PTC), with a primary focus on driving ticket revenue and other earned income. As a member of the senior leadership team, this role plays a key part in shaping organizational strategy, strengthening institutional culture, and advancing PTC’s long‑term vision.
Key Responsibilities
Lead and execute integrated marketing campaigns for all productions, including subscription, single ticket, and group sales strategies that drive revenue and audience growth.
Develop and steward PTC’s brand strategy, ensuring clear, consistent, and compelling messaging across all platforms and materials.
Oversee the creation and execution of marketing and communications content, including digital, print, email, and social media.
Lead and direct all press and media relations efforts end‑to‑end, including strategic planning, cultivating media relationships, developing and distributing press materials, coordinating interviews, and tracking coverage to ensure consistent, impactful storytelling.
Partner with Managing Director to develop and manage the annual marketing budget, ensuring effective use of resources.
Collaborate cross‑departmentally—Artistic, Development, Education, Patron Services, and Outreach—to align messaging, support fundraising and patron engagement strategies, and advance audience development and retention.
Manage and mentor the marketing and communications team, setting priorities, supporting professional growth, and ensuring effective execution of departmental goals.
Perform other duties as assigned to ensure smooth operations of the marketing and communications department and the organization.
Qualifications
5–7 years of professional experience in a related marketing and communications leadership role.
Expertise in integrated marketing strategy, including digital, social, and audience development, with a focus on driving revenue growth.
Proven track record of meeting or exceeding earned revenue goals.
Strong media relations and strategic communications skills, with the ability to build relationships with press, craft compelling narratives, and position the organization for impactful coverage.
Demonstrated leadership and management experience, including team supervision, collaboration, and accountability.
Strong organizational and project management skills, with the ability to prioritize and adapt in a fast‑paced environment.
Experience in budgeting, financial oversight, and data‑informed decision‑making.
Experience overseeing brand management, public relations, special events, and campaign execution.
Proficiency with marketing and CRM tools: ticketing systems (Spektrix is a plus), website management (WordPress), social media platforms, and email marketing (Constant Contact, DotDigital). Familiarity with Adobe Creative Suite preferred.
Additional Requirements
Ability to travel locally for meetings, events, and press engagements; a valid Utah driver’s license or the ability to obtain one and reliable transportation are required.
Availability to work evenings and weekends as needed to support performances and events.
Minimum Qualifications
Bachelor’s degree in a related area or equivalency (one year of education can be substituted for two years of related work experience).
Four to six years of progressively more responsible management experience.
Background knowledge of the hiring department’s area of specialization to analyze, plan, and draw conclusions for recommendations to superiors.
Demonstrated leadership skills in planning and directing employees and processes to effectively monitor and develop subordinates and to ensure smooth operation of the department.
Master’s degree in a related area may be preferred.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
Pay Rate: $75,000 to $80,000 per year.
Equal Employment Opportunity Statement
The University of Utah is committed to equal opportunity employment for all qualified applicants. The University does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy‑related conditions, genetic information, or protected veteran’s status. Veterans’ preference is extended to qualified applicants upon request and consistent with policy and state law. Disability accommodations are available upon request.
#J-18808-Ljbffr