PR & Partnerships Manager
Farrow & Ball, Utica, NY, United States
Farrow & Ball - PR & Partnerships Manager, New York
We have an exciting opportunity for an experienced individual to join our PR & Partnerships team in New York. We are offering this position on a full time, permanent basis.
Farrow & Ball is a luxury British lifestyle brand that prides itself in creating richly pigmented paint and handcrafted wallpaper, using print methods dating back 300 years and the finest quality ingredients.
The unique Farrow & Ball look transforms modern and traditional homes, large and small, inside and out. Established in Dorset in 1946, we have grown over the last 80 years and now proudly have 60 showrooms worldwide with a global network of stockists.
The key to our success is the people behind the paint: from the team handcrafting each tin to showroom staff to support functions, our shared passion ensures customers have a positive, engaging experience at every stage of their journey with us.
The PR & Partnerships Manager, North America will lead Farrow & Ball’s PR, influencer, and brand partnership strategy across the US and Canada. Reporting into the PR & Communications Director this role is responsible for elevating brand awareness, desirability, and cultural relevance through strategic earned media, influencer relationships, and high-impact collaborations.
This role will focus on setting strategy and overseeing execution through a retained PR agency and specialist partners, rather than direct pitching. The successful candidate will act as a senior brand representative in-market, identifying and activating partnerships with tastemakers, designers, creators, and aligned brands to drive meaningful visibility and long-term brand equity.
Key Responsibilities
PR Strategy & Agency Management
Lead the development and delivery of the North America PR strategy in line with global brand and communications objectives.
Manage and mentor the North America PR agency, setting clear priorities, KPIs, and ways of working.
Ensure product launches, collections, and global campaigns are successfully landed in the North American earned media landscape.
Review, challenge, and optimize agency output to ensure quality, relevance, and impact across design, lifestyle, and broader consumer media.
Oversee press materials, messaging, reporting, and measurement, ensuring consistency with global brand tone of voice.
Partnerships & Collaborations
Identify, develop, and lead strategic partnerships with brands, cultural institutions, designers, and creative talent that enhance Farrow & Ball’s brand positioning in North America.
Build long-term, mutually beneficial relationships with VIPs, tastemakers, and industry leaders.
Develop partnership concepts that generate compelling storytelling opportunities across PR, influencer, and owned channels.
Collaborate closely with internal teams (Marketing, Brand, Retail, Trade, and Digital) to ensure partnerships are integrated and commercially and creatively aligned.
Influencer & Tastemaker Strategy
Own the North America influencer and tastemaker strategy, with a focus on quality, relevance, and authentic brand alignment.
Identify priority creators and opinion leaders across interiors, architecture, lifestyle, and culture.
Oversee influencer activations, seeding, campaigns, and content creation in partnership with agency and internal teams.
Ensure all influencer activity reflects Farrow & Ball’s values, aesthetics, and positioning.
Events & Brand Representation
Oversee PR- and partnership-led events in market, including launches, press previews, tastemaker dinners, and experiential activations.
Represent Farrow & Ball at key industry, cultural, and media moments.
Host and manage VIPs, media, and partners at events, store openings, and brand experiences.
Leadership & Collaboration
Line manage and develop North America PR resource(s), providing clear direction, coaching, and support.
Act as a key point of contact between North America and global communications teams, ensuring alignment and best practice sharing.
Work cross-functionally with global and regional stakeholders to deliver cohesive, impactful communication.
Key Attributes
Skills, Knowledge & Experience
7+ years of experience in PR, communications, partnerships, or brand marketing, preferably within interiors, luxury, design, fashion, or lifestyle.
Proven experience managing PR agencies and external partners.
Strong track record of developing and executing influencer and partnership strategies.
Deep understanding of the North American media, influencer, and cultural landscape.
Exceptional relationship-building skills, with the confidence to engage senior stakeholders and high-profile partners.
Strategic thinker with strong commercial and brand acumen.
Highly organized, proactive, and comfortable managing multiple workstreams simultaneously.
Personal Attributes & Behaviours
Approachable, credible, and confident brand ambassador.
Strategic, curious, and ideas‑led, with strong attention to detail.
Proactive and results‑driven, with a bias for action.
Collaborative and generous team player.
Comfortable navigating ambiguity and working in a fast‑paced, evolving environment.
Takes ownership and accountability for delivering excellence.
What you can expect from us
A competitive base salary, reviewed annually based on individual performance.
Eligible for a performance‑based bonus scheme.
15 days PTO increasing with tenure, plus floating holidays.
401K scheme matched by F&B.
Generous staff discount on F&B products.
Employee Assistance Program with 24/7 support.
Company Sick Pay.
Healthcare, Dental & Vision benefits.
At Farrow & Ball we are committed to encouraging equality, diversity and inclusion among our people, with an aim to be truly representative of all sections of society and our customers. Applicants will be considered for employment based only on skills/experience and never based off of race, age, disability, religion, sexual orientation, gender identity or family status, including pregnancy.
#J-18808-Ljbffr
We have an exciting opportunity for an experienced individual to join our PR & Partnerships team in New York. We are offering this position on a full time, permanent basis.
Farrow & Ball is a luxury British lifestyle brand that prides itself in creating richly pigmented paint and handcrafted wallpaper, using print methods dating back 300 years and the finest quality ingredients.
The unique Farrow & Ball look transforms modern and traditional homes, large and small, inside and out. Established in Dorset in 1946, we have grown over the last 80 years and now proudly have 60 showrooms worldwide with a global network of stockists.
The key to our success is the people behind the paint: from the team handcrafting each tin to showroom staff to support functions, our shared passion ensures customers have a positive, engaging experience at every stage of their journey with us.
The PR & Partnerships Manager, North America will lead Farrow & Ball’s PR, influencer, and brand partnership strategy across the US and Canada. Reporting into the PR & Communications Director this role is responsible for elevating brand awareness, desirability, and cultural relevance through strategic earned media, influencer relationships, and high-impact collaborations.
This role will focus on setting strategy and overseeing execution through a retained PR agency and specialist partners, rather than direct pitching. The successful candidate will act as a senior brand representative in-market, identifying and activating partnerships with tastemakers, designers, creators, and aligned brands to drive meaningful visibility and long-term brand equity.
Key Responsibilities
PR Strategy & Agency Management
Lead the development and delivery of the North America PR strategy in line with global brand and communications objectives.
Manage and mentor the North America PR agency, setting clear priorities, KPIs, and ways of working.
Ensure product launches, collections, and global campaigns are successfully landed in the North American earned media landscape.
Review, challenge, and optimize agency output to ensure quality, relevance, and impact across design, lifestyle, and broader consumer media.
Oversee press materials, messaging, reporting, and measurement, ensuring consistency with global brand tone of voice.
Partnerships & Collaborations
Identify, develop, and lead strategic partnerships with brands, cultural institutions, designers, and creative talent that enhance Farrow & Ball’s brand positioning in North America.
Build long-term, mutually beneficial relationships with VIPs, tastemakers, and industry leaders.
Develop partnership concepts that generate compelling storytelling opportunities across PR, influencer, and owned channels.
Collaborate closely with internal teams (Marketing, Brand, Retail, Trade, and Digital) to ensure partnerships are integrated and commercially and creatively aligned.
Influencer & Tastemaker Strategy
Own the North America influencer and tastemaker strategy, with a focus on quality, relevance, and authentic brand alignment.
Identify priority creators and opinion leaders across interiors, architecture, lifestyle, and culture.
Oversee influencer activations, seeding, campaigns, and content creation in partnership with agency and internal teams.
Ensure all influencer activity reflects Farrow & Ball’s values, aesthetics, and positioning.
Events & Brand Representation
Oversee PR- and partnership-led events in market, including launches, press previews, tastemaker dinners, and experiential activations.
Represent Farrow & Ball at key industry, cultural, and media moments.
Host and manage VIPs, media, and partners at events, store openings, and brand experiences.
Leadership & Collaboration
Line manage and develop North America PR resource(s), providing clear direction, coaching, and support.
Act as a key point of contact between North America and global communications teams, ensuring alignment and best practice sharing.
Work cross-functionally with global and regional stakeholders to deliver cohesive, impactful communication.
Key Attributes
Skills, Knowledge & Experience
7+ years of experience in PR, communications, partnerships, or brand marketing, preferably within interiors, luxury, design, fashion, or lifestyle.
Proven experience managing PR agencies and external partners.
Strong track record of developing and executing influencer and partnership strategies.
Deep understanding of the North American media, influencer, and cultural landscape.
Exceptional relationship-building skills, with the confidence to engage senior stakeholders and high-profile partners.
Strategic thinker with strong commercial and brand acumen.
Highly organized, proactive, and comfortable managing multiple workstreams simultaneously.
Personal Attributes & Behaviours
Approachable, credible, and confident brand ambassador.
Strategic, curious, and ideas‑led, with strong attention to detail.
Proactive and results‑driven, with a bias for action.
Collaborative and generous team player.
Comfortable navigating ambiguity and working in a fast‑paced, evolving environment.
Takes ownership and accountability for delivering excellence.
What you can expect from us
A competitive base salary, reviewed annually based on individual performance.
Eligible for a performance‑based bonus scheme.
15 days PTO increasing with tenure, plus floating holidays.
401K scheme matched by F&B.
Generous staff discount on F&B products.
Employee Assistance Program with 24/7 support.
Company Sick Pay.
Healthcare, Dental & Vision benefits.
At Farrow & Ball we are committed to encouraging equality, diversity and inclusion among our people, with an aim to be truly representative of all sections of society and our customers. Applicants will be considered for employment based only on skills/experience and never based off of race, age, disability, religion, sexual orientation, gender identity or family status, including pregnancy.
#J-18808-Ljbffr