Marketing Specialist

Position Summary
Elmington Property Management is seeking a results‑driven and detail‑oriented Marketing Specialist to support and execute marketing initiatives across a portfolio of 150+ multifamily properties. This role is responsible for managing property-level marketing execution, ensuring brand consistency, optimizing performance, and driving operational efficiency across marketing channels. The Marketing Specialist will take ownership of campaign execution, property transitions, and performance reporting while serving as a key partner to operations, vendors, and internal stakeholders. This position is ideal for someone who can balance strategy with execution and is ready to take the next step beyond coordination into ownership and impact.

Knowledge, Skills & Abilities

Strong understanding of digital marketing channels, including ILS platforms, social media, and online advertising

Ability to analyze marketing data and translate insights into actionable recommendations to improve performance

Excellent project management and organizational skills with the ability to manage multiple priorities and deadlines in a fast‑paced environment

Strong attention to detail with a focus on accuracy, quality, and brand consistency

Effective verbal and written communication skills, with the ability to collaborate cross‑functionally and engage with internal teams and external vendors

Ability to work independently, take initiative, and manage projects with minimal supervision

Strong problem‑solving skills with the ability to identify issues, recommend solutions, and drive resolution

Demonstrated ability to take ownership of responsibilities and follow through to completion

Ability to adapt to changing priorities and thrive in a dynamic, fast‑paced environment

Collaborative mindset with the ability to build and maintain effective working relationships

Creative thinking skills with the ability to contribute ideas while adhering to established brand guidelines

Essential Job Functions

Own execution of property‑level marketing campaigns across digital and traditional channels, ensuring alignment with company strategy and brand standards

Manage and optimize property listings across ILS platforms (Apartments.com, Zillow, etc.), ensuring accuracy, performance, and strong visual presentation

Partner with internal teams and vendors to coordinate advertising, social media, and promotional efforts for new developments, lease‑ups, and stabilized communities

Oversee and maintain marketing assets including photography, floor plans, and signage to ensure consistency and quality across the portfolio

Analyze campaign performance and marketing data, identifying trends and opportunities to improve results and inform decision‑making

Lead marketing coordination for property transitions (onboarding/offboarding), ensuring seamless execution across websites, listings, branding, and vendor partners

Serve as a primary point of contact during property transitions, collaborating with operations, vendors, and property teams to ensure timelines and deliverables are met

Manage project timelines, prioritize deliverables, and ensure marketing initiatives are executed accurately and on schedule

Monitor and manage incoming marketing requests through Jira, ensuring timely responses, proper prioritization, and resolution

Identify process improvements and efficiencies to enhance marketing operations and scalability

Education & Experience

1-3 years of marketing experience, preferably in real estate, property management, or a related industry

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)

Proficiency in Microsoft Office and experience working with marketing platforms and tools

Preferred Qualifications

Experience with ILS platforms (Apartments.com, Zillow, etc.)

Familiarity with marketing analytics and reporting tools

Experience coordinating with external vendors and managing multiple stakeholders

Exposure to multifamily, real estate, or hospitality industries

Physical Demands & Work Environment

Frequently sit, stand, and walk; regularly talk or hear; use hands/fingers for handling controls; occasionally climb, stoop, kneel, crouch, or crawl.

Occasionally lift/move up to 25 lbs.

Visual acuity: close, distance, peripheral vision, and focus adjustment.

Work environment noise typically moderate.

Work must sometimes be performed outdoors—able to handle varying seasonal temperatures.

Up to 10% travel anticipated.

Elmington Property Management is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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