Performance Marketing Specialist

Title: Performance Marketing Specialist

Location: Pleasant Grove, Utah (On-site)

Department: Marketing

We're looking for a hands‑on Performance Marketing Specialist to join our growth marketing team and take ownership of our paid media channels. This is an opportunity to own and scale a core growth channel in a performance‑driven e‑commerce environment.

You'll manage paid advertising from concept through execution across platforms like Meta, Google, TikTok, and more. You'll play a direct role in implementing full‑funnel campaigns that increase brand awareness and drive revenue growth.

This role is ideal for you if you love building ad campaigns, testing placements, and optimizing performance.

What You'll Do

Own the strategy and execution of end‑to‑end campaign setup, audience targeting, performance monitoring, and continuous optimization.

Conduct A/B tests and apply best practices for creative assets, ad placements, and landing page elements.

Manage and optimize budget allocation across campaigns to maximize performance and efficiency.

Analyze and create reports that show paid media results, share clear insights, and provide recommendations.

Identify and prioritize the highest‑impact opportunities across campaigns, channels, and budget spend.

Partner with Creative to develop high‑performing ad concepts and guide direction based on performance data and testing insights.

Stay current on advertising platform changes, industry trends, and evolving paid acquisition best practices.

What We're Looking For

3–4 years of hands‑on paid ads, PPC, or media buying experience with Meta Ads Manager and Google Ads. Bonus for TikTok Ads.

Data‑driven mindset with strong analytical and optimization skills.

Experience collaborating with creative teams and providing performance‑driven feedback on ad creative.

Demonstrated understanding of paid acquisition, CRO, and full‑funnel strategy.

Ability to navigate platform advertising policies (Meta, Google) and adapt strategies as needed.

Strong written and verbal communication skills, with the ability to evaluate and guide ad messaging.

A passion for the outdoors and/or the EDC and knife industry.

Why This Role

Own a high‑impact growth channel with direct influence on revenue performance.

Work closely with a dedicated team, allowing you to shape, test, and scale high‑performing ad concepts.

Operate with clear ownership and autonomy, while collaborating with a team aligned on growth.

Success in this role means scaling paid media performance efficiently while navigating platform constraints and identifying new opportunities for growth.

This is a role built for someone who enjoys doing the work, testing ideas, and driving measurable results.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.

3–4 years of hands‑on experience owning paid media channels end‑to‑end, preferably in e‑commerce, retail, or direct‑to‑consumer.

Physical Demands

Prolonged periods of sitting and working at a computer.

Ability to work onsite in an office environment.

Other Requirements

Must pass pre‑employment background check and drug screening.

Must be comfortable working around knives and knife‑related products.

Blade HQ is an equal‑opportunity employer. All employment decisions at Blade HQ are based on business needs, job requirements and individual qualifications without regard to race, color, religion or belief, family or parental status, or any other status protected under federal, state, or local law.

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