Principal Associate, Brand Sponsorships & Experiential Marketing
Capital One National Association, Richmond, VA, United States
Overview
Principal Associate, Brand Sponsorships & Experiential Marketing
– Capital One is seeking sponsorships and experiential marketing professionals to join the Brand team. This role supports the experiential marketing strategy and execution of sponsorships to deliver a meaningful consumer experience, as well as B2B client hospitality. The role helps define how we meet business objectives through experiential marketing and supports a broader sponsorship strategy. Experience in executing events and sponsorships – sports and entertainment (e.g., music, dining) – is preferred. The candidate will coordinate and manage sponsorship property partners, work with internal clients and cross-functional teams to plan and execute sponsorship activations and VIP hospitality experiences. The Principal Associate will interface with internal and external partners, collaborate in a team setting, strategize/plan sponsorship activations and assist in managing external agencies.
The Brand team positions and differentiates the Capital One brand and empowers teams across the enterprise to deliver a cohesive and powerful brand experience to associates, customers, prospects and the community at large.
This job will require periodic travel (approximately 20%)
WHAT YOU’LL DO
Develop strategies and points of view for activations for sponsorship properties, and influence key stakeholders through presentations.
Lead and support the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsorships.
Support the Brand Sponsorships manager with cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs.
Manage day-to-day deliverables with sponsorship properties, agency partners, and internal cross-functional teams, including communication of key deadlines.
Where necessary, assist with onsite activations and VIP hospitality programs at major events, including vendor/agency management, coordination with property partners, and updating the internal team.
Aid in the creation of KPIs and communicate metrics and opportunities through written reports, presentations, and stakeholder status meetings.
Communicate key action items and status reports to internal and external stakeholders.
Coordinate information sharing amongst internal teams and external partners related to event activations.
WHO YOU ARE
You want to be an evidence-based marketer.
Your curiosity is endless and you’re always seeking to learn more.
You are flexible and embrace change, welcoming the challenge.
You share your point of view while seeking what might be missing and you listen.
You have big ideas and know the best ones are driven by proof, persistence and patience.
You’re a storyteller who simplifies the complex and compels action.
You enjoy collaboration and care about the work, your team, and customers.
BASIC QUALIFICATIONS
Bachelor’s Degree or Military experience
At least 3 years of experience in sponsorships and experiential marketing or event planning
At least 3 years of experience in marketing
PREFERRED QUALIFICATIONS
At least 4 years of experience in sponsorships and experiential marketing or event planning
At least 4 years of experience in marketing
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. McLean, VA: $120,800 - $137,900 for Principal Associate, Brand; Richmond, VA: $109,900 - $125,400 for Principal Associate, Brand. C andidates hired to work in other locations will be subject to the pay range associated with that location. The actual annualized salary amount offered will be reflected in the offer letter.
This role is eligible to earn performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI). Incentives could be discretionary or non-discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable laws. Capital One promotes a drug-free workplace. Capital One will consider qualified applicants with a criminal history in accordance with applicable laws and regulations.
If you require an accommodation during the application process, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information will be kept confidential and used to provide needed reasonable accommodations.
Careers inquiries: For technical support or questions about Capital One's recruiting process, please email Careers@capitalone.com.
Capital One does not provide, endorse nor guarantee third-party products or other information available through this site. Capital One Financial is composed of several entities and positions posted in different regions may be for related entities.
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Principal Associate, Brand Sponsorships & Experiential Marketing
– Capital One is seeking sponsorships and experiential marketing professionals to join the Brand team. This role supports the experiential marketing strategy and execution of sponsorships to deliver a meaningful consumer experience, as well as B2B client hospitality. The role helps define how we meet business objectives through experiential marketing and supports a broader sponsorship strategy. Experience in executing events and sponsorships – sports and entertainment (e.g., music, dining) – is preferred. The candidate will coordinate and manage sponsorship property partners, work with internal clients and cross-functional teams to plan and execute sponsorship activations and VIP hospitality experiences. The Principal Associate will interface with internal and external partners, collaborate in a team setting, strategize/plan sponsorship activations and assist in managing external agencies.
The Brand team positions and differentiates the Capital One brand and empowers teams across the enterprise to deliver a cohesive and powerful brand experience to associates, customers, prospects and the community at large.
This job will require periodic travel (approximately 20%)
WHAT YOU’LL DO
Develop strategies and points of view for activations for sponsorship properties, and influence key stakeholders through presentations.
Lead and support the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsorships.
Support the Brand Sponsorships manager with cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs.
Manage day-to-day deliverables with sponsorship properties, agency partners, and internal cross-functional teams, including communication of key deadlines.
Where necessary, assist with onsite activations and VIP hospitality programs at major events, including vendor/agency management, coordination with property partners, and updating the internal team.
Aid in the creation of KPIs and communicate metrics and opportunities through written reports, presentations, and stakeholder status meetings.
Communicate key action items and status reports to internal and external stakeholders.
Coordinate information sharing amongst internal teams and external partners related to event activations.
WHO YOU ARE
You want to be an evidence-based marketer.
Your curiosity is endless and you’re always seeking to learn more.
You are flexible and embrace change, welcoming the challenge.
You share your point of view while seeking what might be missing and you listen.
You have big ideas and know the best ones are driven by proof, persistence and patience.
You’re a storyteller who simplifies the complex and compels action.
You enjoy collaboration and care about the work, your team, and customers.
BASIC QUALIFICATIONS
Bachelor’s Degree or Military experience
At least 3 years of experience in sponsorships and experiential marketing or event planning
At least 3 years of experience in marketing
PREFERRED QUALIFICATIONS
At least 4 years of experience in sponsorships and experiential marketing or event planning
At least 4 years of experience in marketing
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. McLean, VA: $120,800 - $137,900 for Principal Associate, Brand; Richmond, VA: $109,900 - $125,400 for Principal Associate, Brand. C andidates hired to work in other locations will be subject to the pay range associated with that location. The actual annualized salary amount offered will be reflected in the offer letter.
This role is eligible to earn performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI). Incentives could be discretionary or non-discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable laws. Capital One promotes a drug-free workplace. Capital One will consider qualified applicants with a criminal history in accordance with applicable laws and regulations.
If you require an accommodation during the application process, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information will be kept confidential and used to provide needed reasonable accommodations.
Careers inquiries: For technical support or questions about Capital One's recruiting process, please email Careers@capitalone.com.
Capital One does not provide, endorse nor guarantee third-party products or other information available through this site. Capital One Financial is composed of several entities and positions posted in different regions may be for related entities.
#J-18808-Ljbffr