Paid Marketing Specialist
Self Publishing, Inc., Austin, TX, United States
Paid Marketing Specialist
Lead paid media strategy and drive revenue growth through performance‑driven copywriting, testing, and adjustments.
About Us
SelfPublishing.com helps people turn their ideas into published books. With over 7,000 authors in 90+ countries, we aim to help 100,000 authors publish by 2035.
Your Mission
Drive revenue growth through strategic paid media execution, performance‑driven copywriting, and relentless testing.
Launch and optimize campaigns across Google, Meta, YouTube, TikTok, and more
Manage budgets, pacing, and bidding strategies to hit KPIs
Scale winning campaigns and shut down underperformers quickly
Maintain meticulous tracking and performance reporting
Stay ahead of trends and platform updates
Direct Response Copy & Creative (40%)
Write high‑converting ad copy that grabs, hooks, and sells
Collaborate with design/video to create compelling creative assets
Conduct audience and competitor research to inform ad angles
Develop briefs, test hooks, and continuously iterate messaging
Push boundaries on creative while staying ROI‑focused
Optimization & Analysis (20%)
Analyze campaign data daily—CTR, CVR, ROAS, CPA—to avoid missed opportunities
Use GA4, ad platforms, and heatmaps to guide optimizations
Align with the broader marketing team on funnel and CRO strategies
Identify and implement performance‑based improvements quickly
Qualifications
3+ years of hands‑on paid media experience focused on direct response
Proven results managing $60K+ per month in ad spend
Ability to write irresistible, scroll‑stopping copy
Deep knowledge of Google Ads, Meta Ads Manager, and TikTok Ads
Sophisticated analytical skills with the ability to read dashboards and act
Creative‑technical mind thriving in a fast‑paced team
Obsession with testing, optimizing, and scaling
Experience in EdTech, SaaS, or a high‑growth startup (preferred)
Familiarity with ClickFunnels, WebinarJam, or HubSpot (preferred)
Passion for books, learning, and personal development (preferred)
Tools
Google Ads, Meta Ads Manager, TikTok Ads
GA4, Google Sheets (pivot tables, VLOOKUP)
Slack, Asana, Notion
ClickFunnels, WebinarJam (preferred)
Optional: HubSpot, Canva, ChatGPT
Benefits
Salary 47,000–70,000 annually based on experience and results
Medical, dental, and vision coverage
Paid Time Off plus paid holidays
Monthly self‑care stipend
Growth‑minded culture with investment in personal and professional development
This is a full‑time, in‑person role based in Austin, TX.
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Lead paid media strategy and drive revenue growth through performance‑driven copywriting, testing, and adjustments.
About Us
SelfPublishing.com helps people turn their ideas into published books. With over 7,000 authors in 90+ countries, we aim to help 100,000 authors publish by 2035.
Your Mission
Drive revenue growth through strategic paid media execution, performance‑driven copywriting, and relentless testing.
Launch and optimize campaigns across Google, Meta, YouTube, TikTok, and more
Manage budgets, pacing, and bidding strategies to hit KPIs
Scale winning campaigns and shut down underperformers quickly
Maintain meticulous tracking and performance reporting
Stay ahead of trends and platform updates
Direct Response Copy & Creative (40%)
Write high‑converting ad copy that grabs, hooks, and sells
Collaborate with design/video to create compelling creative assets
Conduct audience and competitor research to inform ad angles
Develop briefs, test hooks, and continuously iterate messaging
Push boundaries on creative while staying ROI‑focused
Optimization & Analysis (20%)
Analyze campaign data daily—CTR, CVR, ROAS, CPA—to avoid missed opportunities
Use GA4, ad platforms, and heatmaps to guide optimizations
Align with the broader marketing team on funnel and CRO strategies
Identify and implement performance‑based improvements quickly
Qualifications
3+ years of hands‑on paid media experience focused on direct response
Proven results managing $60K+ per month in ad spend
Ability to write irresistible, scroll‑stopping copy
Deep knowledge of Google Ads, Meta Ads Manager, and TikTok Ads
Sophisticated analytical skills with the ability to read dashboards and act
Creative‑technical mind thriving in a fast‑paced team
Obsession with testing, optimizing, and scaling
Experience in EdTech, SaaS, or a high‑growth startup (preferred)
Familiarity with ClickFunnels, WebinarJam, or HubSpot (preferred)
Passion for books, learning, and personal development (preferred)
Tools
Google Ads, Meta Ads Manager, TikTok Ads
GA4, Google Sheets (pivot tables, VLOOKUP)
Slack, Asana, Notion
ClickFunnels, WebinarJam (preferred)
Optional: HubSpot, Canva, ChatGPT
Benefits
Salary 47,000–70,000 annually based on experience and results
Medical, dental, and vision coverage
Paid Time Off plus paid holidays
Monthly self‑care stipend
Growth‑minded culture with investment in personal and professional development
This is a full‑time, in‑person role based in Austin, TX.
#J-18808-Ljbffr