Event Consultant
Hallmark Cards, Kansas City, MO, United States
Who We Are And What We Do
The Brand Experiences team at Hallmark is dedicated to creating large-scale, emotionally resonant experiences that bring the brand to life for fans and consumers. From the Hallmark Christmas Cruise to the Hallmark Christmas Experience, we design and deliver immersive, joy-filled moments that deepen brand love and build lasting connections with audiences. We are experience architects and strategic storytellers who translate Hallmark’s iconic brand into real-world events that celebrate connection, inspire joy, and bring the brand’s emotional essence to life. Our work is high-profile, high-impact, and deeply rooted in creating meaningful moments that resonate with fans and leave lasting impressions.
What You’ll Do & How It Shapes Our Success
The
Event Consultant
is a key member of the Brand Experience team, responsible for planning and executing strategic, brand-aligned consumer events and experiences. This role works on a team to bring immersive, large-scale experiences to life that deepen consumer engagement, elevate brand perception, and drive business results. Key areas of accountability include consumer experiences such as the Hallmark Christmas Experience and future brand activations. The ideal candidate brings a deep understanding of diverse audiences and how to authentically express the Hallmark brand across touchpoints to deliver exceptional, purpose-driven experiences.
In This Role, You’ll
Implement event strategy as defined by event leadership team and business partners
Develop event plans and oversee end-to-end event management for large events (e.g., agenda management, registration sites, catering, transportation, hotel, post-event analysis and recaps)
Align internal and external partners to ensure alignment to defined event strategy (e.g., business partners, communications leads, design teams, visual merchandising, external vendors)
Negotiate event-specific contracts with vendors and manage vendors through event
Deliver effective programs on budget, on time, on strategy to ensure client satisfaction
Assist with planning and support across the events teams during peak event times
Bring new ideas, solutions and event trends
We’re Looking For Someone Who Brings
Ability to manage large, complex projects with multiple priorities and deadlines
Ability to interact with people at all levels of the organization
Corporate and interpersonal savvy
Building and maintaining strong professional relationships
Basic Qualifications
At least 5 years of event development or program management experience
Preferred Qualifications
A team player who thrives in a highly collaborative environment
Ability to interact with people at all levels of the organization; build and maintain strong professional relationships
Event management certification
2+ years of experience with online registration and event application development
Prior experience organizing corporate events, including consumer-facing
Bachelor’s degree with business or marketing emphasis
Exemplary communication (verbal, written, consulting) and organization skills
Ability to prioritize and manage projects with multiple stakeholders and deadlines
Can command a fast paced, high volume of change environment that requires real-time adjustment and problem solving
Effectively works with diverse audiences
Personal leadership skills as strong as technical event skills: self-motivated, high degree of personal accountability, leads beyond their role, resilient and positive attitude
Additional Details
The salary range for this role is $80,000 - $95,000. Final compensation varies based on several factors.
This position offers a hybrid work arrangement, giving you the best of both worlds: collaborating in person at our headquarters in Kansas City, MO and enjoying the flexibility of working remotely.
Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance.
In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.
Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.
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The Brand Experiences team at Hallmark is dedicated to creating large-scale, emotionally resonant experiences that bring the brand to life for fans and consumers. From the Hallmark Christmas Cruise to the Hallmark Christmas Experience, we design and deliver immersive, joy-filled moments that deepen brand love and build lasting connections with audiences. We are experience architects and strategic storytellers who translate Hallmark’s iconic brand into real-world events that celebrate connection, inspire joy, and bring the brand’s emotional essence to life. Our work is high-profile, high-impact, and deeply rooted in creating meaningful moments that resonate with fans and leave lasting impressions.
What You’ll Do & How It Shapes Our Success
The
Event Consultant
is a key member of the Brand Experience team, responsible for planning and executing strategic, brand-aligned consumer events and experiences. This role works on a team to bring immersive, large-scale experiences to life that deepen consumer engagement, elevate brand perception, and drive business results. Key areas of accountability include consumer experiences such as the Hallmark Christmas Experience and future brand activations. The ideal candidate brings a deep understanding of diverse audiences and how to authentically express the Hallmark brand across touchpoints to deliver exceptional, purpose-driven experiences.
In This Role, You’ll
Implement event strategy as defined by event leadership team and business partners
Develop event plans and oversee end-to-end event management for large events (e.g., agenda management, registration sites, catering, transportation, hotel, post-event analysis and recaps)
Align internal and external partners to ensure alignment to defined event strategy (e.g., business partners, communications leads, design teams, visual merchandising, external vendors)
Negotiate event-specific contracts with vendors and manage vendors through event
Deliver effective programs on budget, on time, on strategy to ensure client satisfaction
Assist with planning and support across the events teams during peak event times
Bring new ideas, solutions and event trends
We’re Looking For Someone Who Brings
Ability to manage large, complex projects with multiple priorities and deadlines
Ability to interact with people at all levels of the organization
Corporate and interpersonal savvy
Building and maintaining strong professional relationships
Basic Qualifications
At least 5 years of event development or program management experience
Preferred Qualifications
A team player who thrives in a highly collaborative environment
Ability to interact with people at all levels of the organization; build and maintain strong professional relationships
Event management certification
2+ years of experience with online registration and event application development
Prior experience organizing corporate events, including consumer-facing
Bachelor’s degree with business or marketing emphasis
Exemplary communication (verbal, written, consulting) and organization skills
Ability to prioritize and manage projects with multiple stakeholders and deadlines
Can command a fast paced, high volume of change environment that requires real-time adjustment and problem solving
Effectively works with diverse audiences
Personal leadership skills as strong as technical event skills: self-motivated, high degree of personal accountability, leads beyond their role, resilient and positive attitude
Additional Details
The salary range for this role is $80,000 - $95,000. Final compensation varies based on several factors.
This position offers a hybrid work arrangement, giving you the best of both worlds: collaborating in person at our headquarters in Kansas City, MO and enjoying the flexibility of working remotely.
Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance.
In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.
Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.
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