CRM Analyst
Publicis Groupe, Plano, TX, United States
Company description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
This role at Digitas will serve as a member of Publicis Groupe's strategic internal agency, Constellation.
Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.
Overview
We are seeking an entry‑level Analyst to support CRM analytics and reporting for a large consumer electronics account. This role works closely with senior analysts, strategists, audience, and account management partners to analyze CRM performance and translate data into clear, well‑structured insights that support marketing decision‑making.
The ideal candidate is early in their analytics career and has a foundational understanding of the CRM marketing ecosystem (email, lifecycle, audiences, segmentation, journeys, and measurement). This role is well‑suited for someone who is analytically strong, detail‑oriented, curious, and eager to grow their data storytelling and client‑facing skills within a collaborative team environment.
Responsibilities
Key Responsibilities
Support CRM reporting and analysis, from data extraction through insight delivery.
Extract and validate CRM performance data from Tableau dashboards and reporting views to support analysis and reporting
Analyze CRM performance across campaigns, audiences, and lifecycle programs to surface trends, anomalies, and key findings
Partner with strategy, audience, and account teams to align analysis with CRM goals and campaign objectives
Develop client‑ready slides and written summaries that clearly communicate findings and implications
Present insights and findings in internal team meetings and discussions
Contribute to data quality improvements, reporting automation, and scalable analytics processes
Use SQL at a foundational level to query and validate data across CRM platforms and additional data sources, with support for more complex analyses
Qualifications
Qualifications
0–2 years of experience in analytics, data science, marketing analytics, or a related field (including internships, co‑ops, or academic project work)
Foundational understanding of the CRM marketing ecosystem, including email and lifecycle programs
Experience extracting and working with data from Tableau dashboards or similar reporting tools
Experience manipulating data in Excel; exposure to SQL a plus
Familiarity with basic statistical concepts, including introductory exposure to A/B testing
Strong analytical thinking and attention to detail
Ability to translate data into clear, well‑structured insights and recommendations
Strong written and verbal communication skills, with an interest in developing data storytelling skills
Ability to manage priorities, collaborate effectively, and learn in a fast‑paced team environment
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
Compensation Range: $55,765 - $77,070. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/29/25.
All your information will be kept confidential according to EEO guidelines.
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
This role at Digitas will serve as a member of Publicis Groupe's strategic internal agency, Constellation.
Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.
Overview
We are seeking an entry‑level Analyst to support CRM analytics and reporting for a large consumer electronics account. This role works closely with senior analysts, strategists, audience, and account management partners to analyze CRM performance and translate data into clear, well‑structured insights that support marketing decision‑making.
The ideal candidate is early in their analytics career and has a foundational understanding of the CRM marketing ecosystem (email, lifecycle, audiences, segmentation, journeys, and measurement). This role is well‑suited for someone who is analytically strong, detail‑oriented, curious, and eager to grow their data storytelling and client‑facing skills within a collaborative team environment.
Responsibilities
Key Responsibilities
Support CRM reporting and analysis, from data extraction through insight delivery.
Extract and validate CRM performance data from Tableau dashboards and reporting views to support analysis and reporting
Analyze CRM performance across campaigns, audiences, and lifecycle programs to surface trends, anomalies, and key findings
Partner with strategy, audience, and account teams to align analysis with CRM goals and campaign objectives
Develop client‑ready slides and written summaries that clearly communicate findings and implications
Present insights and findings in internal team meetings and discussions
Contribute to data quality improvements, reporting automation, and scalable analytics processes
Use SQL at a foundational level to query and validate data across CRM platforms and additional data sources, with support for more complex analyses
Qualifications
Qualifications
0–2 years of experience in analytics, data science, marketing analytics, or a related field (including internships, co‑ops, or academic project work)
Foundational understanding of the CRM marketing ecosystem, including email and lifecycle programs
Experience extracting and working with data from Tableau dashboards or similar reporting tools
Experience manipulating data in Excel; exposure to SQL a plus
Familiarity with basic statistical concepts, including introductory exposure to A/B testing
Strong analytical thinking and attention to detail
Ability to translate data into clear, well‑structured insights and recommendations
Strong written and verbal communication skills, with an interest in developing data storytelling skills
Ability to manage priorities, collaborate effectively, and learn in a fast‑paced team environment
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
Compensation Range: $55,765 - $77,070. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/29/25.
All your information will be kept confidential according to EEO guidelines.