Regional Marketing Manager

Job ID: 523326

Job Summary
The Regional Marketing Manager leads planning, development, and execution of market-specific strategy and tactics to drive the success of our building products, customer engagement and overall brand perception. Additionally, the Field Marketing Manager acts as a liaison between local sales teams and the broader, national marketing team.

Job Location

This position is remote and this person can live in Charlotte, NC or Richmond, VA.

Job Responsibilities

As a steward of the local business, the Field Marketing Manager propels key regional priorities and owns the planning, budgeting, coordination, and measurement of regional marketing efforts.

Promotes the existing product offering and drives new product adoption in the market.

Plays an integral role in developing marketing assets and sales literature alongside the design team — ensure required data is collected and proofing milestones are met.

Locally promotes national partner programs to highlight the value of doing business with our brands. Schedules customer meetings in tandem with the local sales team to gather customer insights and feedback on programs.

Work with Training Manager to ensure all customer engagement training opportunities are supported in market — working in partnership with local business units.

Provide marketing and campaign planning guidance to key dealers and contractors in an effort to generate leads and increase sales of Belgard products through cooperative marketing.

Ensure adherence of the Belgard brand standards in the market.

Act as a marketing communications expert in providing best practice guidance to sales teams.

Requirements

Bachelor's Degree in Marketing or Business or similar degree

3+ years of marketing or sales experience

Experience in the building & construction industry is a plus, but not required

Excellent communication skills — not only written and verbal, but able to effectively influence cross-functionally

Adept in MS Office products, especially PowerPoint and Excel

Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

Ability to travel up to 20-30%

Compensation

Base Salary $70-85K

Opportunity for annual bonus

401(k) plan / group retirement savings program

Short-term and long-term disability benefits

Life insurance

Health, dental, and vision insurance

Paid time off

Paid holidays

What CRH Offers You

Highly competitive base pay

Comprehensive medical, dental and disability benefits programs

Group retirement savings program

Health and wellness programs

An inclusive culture that values opportunity for growth, development, and internal promotion

Equal Opportunity Employer
Oldcastle APG, a CRH Company, is an affirmative action and equal opportunity employer.

EOE/Vet/Disability

CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

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