Ad Buyer + Creative Strategist

Block LLP is a fast-growing personal injury law firm built on performance, accountability, and disciplined growth. We are committed to helping injured clients secure the compensation they deserve while building a marketing engine designed to scale intelligently and profitably.
We are seeking a Senior Paid Media Buyer to lead and scale our Meta advertising efforts, focused exclusively on personal injury lead generation. This role requires a data-driven operator who thrives in high-accountability environments and understands how to balance aggressive growth with strict efficiency targets.
The ideal candidate brings deep expertise in full-funnel performance marketing, structured testing methodologies, and scaling budgets while protecting cost per qualified lead and signed case metrics.
Key Responsibilities

Own and scale the Block LLP's Meta ad account for personal injury lead generation
Manage budgets responsibly while protecting cost per qualified lead (CPL) and cost per signed case (CPA) targets
Structure, launch, and optimize full-funnel campaigns across acquisition and retargeting
Develop and execute a disciplined testing roadmap across creative, audiences, offers, and campaign structure
Monitor performance daily, diagnose volatility, and implement data-driven optimizations
Ensure tracking integrity across Meta Pixel, CAPI, offline conversions, CRM integrations, and attribution systems
Analyze funnel and intake data to improve lead quality and signed case rates
Collaborate with Creative and Marketing Leadership to drive scalable, profitable growth
Qualifications

4+ years of hands-on Meta buying experience (lead generation required; legal industry experience highly preferred)
Proven experience scaling budgets while maintaining CPL and CPA efficiency
Strong understanding of full-funnel lead generation strategy (cold acquisition, retargeting, and nurture)
Experience building structured testing frameworks and translating insights into scalable growth
High comfort level working daily in dashboards, spreadsheets, and performance reports
Experience optimizing for qualified leads and downstream conversion metrics
Familiarity with Meta Pixel, CAPI, offline conversions, CRM integrations, and attribution models
Compensation & Benefits

Competitive base salary of

$90,000–$130,000 annually , based on experience and performance
Robust PTO program , including time-off accrual and firm-recognized holidays
401(k) retirement savings program
Performance-based bonuses tied to measurable impact and results
Clear growth and advancement opportunities within a scaling organization
Culture & Perks

Supportive, team-oriented environment built on accountability and collaboration
Regular firm-wide events, team outings, and company celebrations
Fully stocked kitchen with snacks, beverages, and coffee
Growth-focused culture with meaningful advancement pathways
Leadership team that values ownership, performance, teamwork, and excellence

#J-18808-Ljbffr