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Taproot Foundation, Inc., Washington, District of Columbia, United States
Develop a Strategic Marketing Roadmap and Brand Positioning for NexoAfrica
We are looking to collaborate with a skilled volunteer to develop a clear and actionable marketing strategy that will strengthen NexoAfrica’s brand and support the growth of our programs and community.
Specifically, we would like support in refining our brand positioning and messaging to clearly communicate who we are, who we serve, and the value we provide to young African professionals and global partners. We are also seeking guidance on building a focused marketing strategy that helps us increase awareness, engagement, and participation across our platforms.
Volunteer Responsibilities
Defining our target audiences and how to effectively reach them
Developing a content strategy for platforms like LinkedIn and Instagram
Recommending a posting cadence and growth approach
Providing feedback on our current marketing materials and overall brand presence
Outlining a 30–60 day marketing roadmap aligned with upcoming programs and events
Given the time commitment (2–5 hours per week), we are aiming for a strategic, advisory‑focused engagement rather than full execution. The goal is to walk away with a clear direction, frameworks, and actionable recommendations that our team can implement internally.
This project will directly support our ability to scale our impact by connecting more young African professionals to career opportunities, mentorship, and global initiatives.
Project Impact
Ultimately, this project is about more than marketing—it is about building a stronger bridge between talent in the diaspora and opportunities that can shape careers, communities, and long‑term economic development.
Strategic Outcomes
Increase visibility of our programs and initiatives
Drive greater participation in our professional development cohorts and events
Strengthen our ability to attract partners, mentors, and institutional collaborators
Expand our reach and impact across communities we serve
Beneficiaries
Career resources and skill‑building opportunities
Meaningful professional networks
Pathways into industries such as finance, technology, policy, and entrepreneurship
Volunteer Support and Resources
Scheduling regular weekly check‑ins
Providing clear and timely feedback on deliverables
Being open to recommendations and strategic guidance
We have identified a dedicated point of contact who will be responsible for coordinating with the volunteer, providing timely feedback, and ensuring consistent communication throughout the engagement. We have already gathered key materials, including our existing branding assets, social media platforms, past marketing efforts, and program outlines, to allow the volunteer to quickly understand our current positioning and identify opportunities for improvement without starting from scratch.
We are committed to being an engaged and responsive partner by implementing the outcomes of this project. Our team will directly apply the marketing strategy, content framework, and recommendations developed through this engagement to support upcoming initiatives—including our professional development cohorts, partnerships, and community programming.
NexoAfrica exists to empower young African professionals and their global counterparts by giving them the tools, connections, and platforms to thrive locally and globally.
#J-18808-Ljbffr
We are looking to collaborate with a skilled volunteer to develop a clear and actionable marketing strategy that will strengthen NexoAfrica’s brand and support the growth of our programs and community.
Specifically, we would like support in refining our brand positioning and messaging to clearly communicate who we are, who we serve, and the value we provide to young African professionals and global partners. We are also seeking guidance on building a focused marketing strategy that helps us increase awareness, engagement, and participation across our platforms.
Volunteer Responsibilities
Defining our target audiences and how to effectively reach them
Developing a content strategy for platforms like LinkedIn and Instagram
Recommending a posting cadence and growth approach
Providing feedback on our current marketing materials and overall brand presence
Outlining a 30–60 day marketing roadmap aligned with upcoming programs and events
Given the time commitment (2–5 hours per week), we are aiming for a strategic, advisory‑focused engagement rather than full execution. The goal is to walk away with a clear direction, frameworks, and actionable recommendations that our team can implement internally.
This project will directly support our ability to scale our impact by connecting more young African professionals to career opportunities, mentorship, and global initiatives.
Project Impact
Ultimately, this project is about more than marketing—it is about building a stronger bridge between talent in the diaspora and opportunities that can shape careers, communities, and long‑term economic development.
Strategic Outcomes
Increase visibility of our programs and initiatives
Drive greater participation in our professional development cohorts and events
Strengthen our ability to attract partners, mentors, and institutional collaborators
Expand our reach and impact across communities we serve
Beneficiaries
Career resources and skill‑building opportunities
Meaningful professional networks
Pathways into industries such as finance, technology, policy, and entrepreneurship
Volunteer Support and Resources
Scheduling regular weekly check‑ins
Providing clear and timely feedback on deliverables
Being open to recommendations and strategic guidance
We have identified a dedicated point of contact who will be responsible for coordinating with the volunteer, providing timely feedback, and ensuring consistent communication throughout the engagement. We have already gathered key materials, including our existing branding assets, social media platforms, past marketing efforts, and program outlines, to allow the volunteer to quickly understand our current positioning and identify opportunities for improvement without starting from scratch.
We are committed to being an engaged and responsive partner by implementing the outcomes of this project. Our team will directly apply the marketing strategy, content framework, and recommendations developed through this engagement to support upcoming initiatives—including our professional development cohorts, partnerships, and community programming.
NexoAfrica exists to empower young African professionals and their global counterparts by giving them the tools, connections, and platforms to thrive locally and globally.
#J-18808-Ljbffr