Associate Manager, Digital Marketing - Social Creator
Mattel, Inc., El Segundo, CA, United States
The Opportunity
Associate Manager, Brand Strategy & Activation will be at the forefront of in‑house social content creation. The role is highly hands‑on, focused on concepting, shooting, editing and posting best‑in‑class social content for a brand.
This role plays an important part in bringing Hot Wheels’ social presence to life on a daily basis. It partners closely with the Brand Strategy team to translate direction into content.
Social & Brand Strategy Support
Support the execution of a social‑first brand strategy, ensuring consistency across platforms.
Monitor cultural trends, social behaviours, and creator/influencer content to inform day‑to‑day content creation.
Apply the brand’s voice, tone, and storytelling approach across social channels.
Partner with agencies and internal teams to ensure content aligns with broader campaign objectives.
Support cross‑functional alignment to ensure social content is integrated into broader marketing efforts.
Social Activation & Execution
Responsible for concepting, shooting, editing, posting and iterating content in real‑time.
Produce a high volume of social‑first content, balancing speed with quality.
Execute end‑to‑end content production including pre‑production planning, on‑set capture, and post‑production editing using mobile and/or professional camera equipment.
Capture high‑quality video and audio using smartphones and/or mirrorless cameras with knowledge of lighting and sound recording equipment.
Edit content using industry‑standard and platform‑native tools (e.g., Adobe Creative Suite, TikTok/Instagram native editors), applying best practices for pacing, hooks, and audience retention.
Select and integrate music to enhance storytelling and engagement.
Utilise commercial music libraries and licensed audio platforms in compliance with brand and legal guidelines.
Publish and schedule content natively across social platforms or through CMS tools, ensuring proper formatting, tagging, metadata, and optimisation.
Optimize content for platform‑specific formats, ensuring proper framing, resolution, aspect ratios, captions, and use of trending audio.
Manage and organise digital assets, including footage, project files, music licences, and final exports.
Support end‑to‑end social execution for campaigns, from concept through launch and optimisation.
Assist in the development and execution of always‑on and tentpole social strategies, including key cultural moments and launches.
Partner with the Influencer team to support creator and influencer programmes.
Execute platform‑native content designed to drive engagement and participation.
Collaborate with creative and production teams to deliver high‑quality, social‑first assets.
Coordinate with regional teams to ensure global strategies are effectively localised.
Performance & Optimisation
Track social KPIs (engagement, reach, views, sentiment, creator performance) and compile performance reports.
Analyse content performance and provide insights to support ongoing optimisations.
Utilise platform analytics tools (e.g., TikTok Analytics, Instagram Insights) to evaluate performance.
Monitor brand health through social listening and community engagement.
Identify opportunities to improve content effectiveness and platform performance.
Qualifications
5+ years of experience in content creation, at least 2 years owning social content for a brand, celebrity or personality.
Experience creating and producing social content across platforms.
Strong knowledge of social platforms (TikTok, Instagram, Facebook, and emerging platforms) and content trends.
Hands‑on experience shooting, editing and publishing content using mobile‑first workflows and editing tools.
Experience selecting music for content, including knowledge of trending audio, sound design and use of commercial music libraries with an understanding of licensing and usage rights.
Familiarity with influencer/creator partnerships and campaign coordination.
Understanding of social analytics and performance metrics, with the ability to apply learnings to content.
Strong organisational skills and attention to detail, able to manage multiple projects.
Collaborative mindset with strong cross‑functional communication skills.
Proactive, curious, and eager to learn in a fast‑paced environment.
Passion for culture, entertainment and storytelling, with a pulse on emerging trends.
Willingness to travel as needed; occasional international travel may be required.
The pay range is indicative of projected hiring range; base pay will be determined based on location, skills and experience. Mattel offers competitive total pay programmes, comprehensive benefits, and resources to empower a culture where every employee can reach their full potential.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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Associate Manager, Brand Strategy & Activation will be at the forefront of in‑house social content creation. The role is highly hands‑on, focused on concepting, shooting, editing and posting best‑in‑class social content for a brand.
This role plays an important part in bringing Hot Wheels’ social presence to life on a daily basis. It partners closely with the Brand Strategy team to translate direction into content.
Social & Brand Strategy Support
Support the execution of a social‑first brand strategy, ensuring consistency across platforms.
Monitor cultural trends, social behaviours, and creator/influencer content to inform day‑to‑day content creation.
Apply the brand’s voice, tone, and storytelling approach across social channels.
Partner with agencies and internal teams to ensure content aligns with broader campaign objectives.
Support cross‑functional alignment to ensure social content is integrated into broader marketing efforts.
Social Activation & Execution
Responsible for concepting, shooting, editing, posting and iterating content in real‑time.
Produce a high volume of social‑first content, balancing speed with quality.
Execute end‑to‑end content production including pre‑production planning, on‑set capture, and post‑production editing using mobile and/or professional camera equipment.
Capture high‑quality video and audio using smartphones and/or mirrorless cameras with knowledge of lighting and sound recording equipment.
Edit content using industry‑standard and platform‑native tools (e.g., Adobe Creative Suite, TikTok/Instagram native editors), applying best practices for pacing, hooks, and audience retention.
Select and integrate music to enhance storytelling and engagement.
Utilise commercial music libraries and licensed audio platforms in compliance with brand and legal guidelines.
Publish and schedule content natively across social platforms or through CMS tools, ensuring proper formatting, tagging, metadata, and optimisation.
Optimize content for platform‑specific formats, ensuring proper framing, resolution, aspect ratios, captions, and use of trending audio.
Manage and organise digital assets, including footage, project files, music licences, and final exports.
Support end‑to‑end social execution for campaigns, from concept through launch and optimisation.
Assist in the development and execution of always‑on and tentpole social strategies, including key cultural moments and launches.
Partner with the Influencer team to support creator and influencer programmes.
Execute platform‑native content designed to drive engagement and participation.
Collaborate with creative and production teams to deliver high‑quality, social‑first assets.
Coordinate with regional teams to ensure global strategies are effectively localised.
Performance & Optimisation
Track social KPIs (engagement, reach, views, sentiment, creator performance) and compile performance reports.
Analyse content performance and provide insights to support ongoing optimisations.
Utilise platform analytics tools (e.g., TikTok Analytics, Instagram Insights) to evaluate performance.
Monitor brand health through social listening and community engagement.
Identify opportunities to improve content effectiveness and platform performance.
Qualifications
5+ years of experience in content creation, at least 2 years owning social content for a brand, celebrity or personality.
Experience creating and producing social content across platforms.
Strong knowledge of social platforms (TikTok, Instagram, Facebook, and emerging platforms) and content trends.
Hands‑on experience shooting, editing and publishing content using mobile‑first workflows and editing tools.
Experience selecting music for content, including knowledge of trending audio, sound design and use of commercial music libraries with an understanding of licensing and usage rights.
Familiarity with influencer/creator partnerships and campaign coordination.
Understanding of social analytics and performance metrics, with the ability to apply learnings to content.
Strong organisational skills and attention to detail, able to manage multiple projects.
Collaborative mindset with strong cross‑functional communication skills.
Proactive, curious, and eager to learn in a fast‑paced environment.
Passion for culture, entertainment and storytelling, with a pulse on emerging trends.
Willingness to travel as needed; occasional international travel may be required.
The pay range is indicative of projected hiring range; base pay will be determined based on location, skills and experience. Mattel offers competitive total pay programmes, comprehensive benefits, and resources to empower a culture where every employee can reach their full potential.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
#J-18808-Ljbffr