Lifecycle Marketing Strategist
Shake Shack, New York, NY, United States
*Our secret to leading the way in hospitality? We put our people first!*
At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest‑growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands‑on mentorship, training, and growth potential, all in a fun and inclusive environment.
Join us and Be a Part of Something Good.
Job Summary
Shake Shack is entering a new era of growth: accelerating Shack openings, expanding our footprint, and reimagining what loyalty and lifecycle marketing can be. As a member of our Lifecycle & Loyalty Growth team, the Lifecycle Marketing Offer Strategist will play a key role in developing and managing our digital offers to drive guest frequency and retention. The Strategist is responsible for ensuring our offer roadmap milestones are met, including discount optimization, offer ideation, testing, and execution across our owned and paid channels.
This is a fantastic opportunity to gain valuable skills in offer management and campaign execution at a high growth company. This is a highly collaborative role working cross‑functionally with marketing, IT, brand and ops teams, and will play an instrumental part in creating a best‑in‑class offer management strategy.
Responsibilities and Duties
Offer Optimization
Assess and optimize promotional and offer strategy, in partnership with Lifecycle Team Leadership, across national, regional, occasion‑based, and loyalty channels—managing one of the company’s largest controllable revenue and margin levers.
Support the setup and management of offer campaigns within our offer management, loyalty and marketing automation platforms.
Design and test data‑driven offer frameworks that drive incremental traffic and revenue while improving promotional efficiency and reducing unnecessary discounting.
Establish governance, measurement standards, and guardrails to protect margin as owned channels and loyalty scale.
Balance short‑term comp and traffic goals with long‑term guest frequency and lifetime value strategies.
Identify and execute small optimizations across discount depth, targeting, and basket‑building mechanics that translate into meaningful profit expansion and reinvestment capacity.
Analytics And Campaign Reporting
Analyze offer campaign data and provide detailed redemption reporting and insights to refine future strategy in partnership with analytics.
Deliver weekly offer performance reports and create an offer performance scorecard for key stakeholders.
Create, maintain, and mature an offer management tracking plan.
Lifecycle Strategy
Improve & manage the formal intake process for new requests & work.
Partner on offer testing opportunities across existing guest lifecycle programs.
Strategize with cross‑functional partners to support offer needs for paid media and regional marketing.
Test offer constructs across key guest cohorts to drive frequency, LTV & occasion‑based trial.
Stay up to date on digital marketing trends and best practices.
Knowledge, Skills, Abilities
Data analysis and data visualization experience preferred
Experience with marketing automation, orchestration and offer tools
Excellent communicator with internal and external partners at all levels of an organization
Strong analytical, problem‑solving and organizational skills
Excellent written and verbal communication skills
Requirements
Education Requirements: Bachelor's Degree or equivalent work experience
Work Experience: 3+ years
Supervisory Experience: 0‑3 years
Related Experience
Proficiency in Microsoft Office suite including Excel
Familiarity with CDPs (Customer Data Platforms) and marketing automation platforms preferred
Familiarity with offer management tools preferred
Benefits
A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance
Employer Paid Life and Disability Insurance
401k Plan with Company Match
Paid Time Off
Paid Parental Leave
Additional Benefits
Access to Employee Assistance Program on Day 1
Pre‑Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts
Development and Growth Opportunities
Eligibility criteria applies
Pay Range
$78,087.50 - $100,462.50
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
#J-18808-Ljbffr
At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest‑growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands‑on mentorship, training, and growth potential, all in a fun and inclusive environment.
Join us and Be a Part of Something Good.
Job Summary
Shake Shack is entering a new era of growth: accelerating Shack openings, expanding our footprint, and reimagining what loyalty and lifecycle marketing can be. As a member of our Lifecycle & Loyalty Growth team, the Lifecycle Marketing Offer Strategist will play a key role in developing and managing our digital offers to drive guest frequency and retention. The Strategist is responsible for ensuring our offer roadmap milestones are met, including discount optimization, offer ideation, testing, and execution across our owned and paid channels.
This is a fantastic opportunity to gain valuable skills in offer management and campaign execution at a high growth company. This is a highly collaborative role working cross‑functionally with marketing, IT, brand and ops teams, and will play an instrumental part in creating a best‑in‑class offer management strategy.
Responsibilities and Duties
Offer Optimization
Assess and optimize promotional and offer strategy, in partnership with Lifecycle Team Leadership, across national, regional, occasion‑based, and loyalty channels—managing one of the company’s largest controllable revenue and margin levers.
Support the setup and management of offer campaigns within our offer management, loyalty and marketing automation platforms.
Design and test data‑driven offer frameworks that drive incremental traffic and revenue while improving promotional efficiency and reducing unnecessary discounting.
Establish governance, measurement standards, and guardrails to protect margin as owned channels and loyalty scale.
Balance short‑term comp and traffic goals with long‑term guest frequency and lifetime value strategies.
Identify and execute small optimizations across discount depth, targeting, and basket‑building mechanics that translate into meaningful profit expansion and reinvestment capacity.
Analytics And Campaign Reporting
Analyze offer campaign data and provide detailed redemption reporting and insights to refine future strategy in partnership with analytics.
Deliver weekly offer performance reports and create an offer performance scorecard for key stakeholders.
Create, maintain, and mature an offer management tracking plan.
Lifecycle Strategy
Improve & manage the formal intake process for new requests & work.
Partner on offer testing opportunities across existing guest lifecycle programs.
Strategize with cross‑functional partners to support offer needs for paid media and regional marketing.
Test offer constructs across key guest cohorts to drive frequency, LTV & occasion‑based trial.
Stay up to date on digital marketing trends and best practices.
Knowledge, Skills, Abilities
Data analysis and data visualization experience preferred
Experience with marketing automation, orchestration and offer tools
Excellent communicator with internal and external partners at all levels of an organization
Strong analytical, problem‑solving and organizational skills
Excellent written and verbal communication skills
Requirements
Education Requirements: Bachelor's Degree or equivalent work experience
Work Experience: 3+ years
Supervisory Experience: 0‑3 years
Related Experience
Proficiency in Microsoft Office suite including Excel
Familiarity with CDPs (Customer Data Platforms) and marketing automation platforms preferred
Familiarity with offer management tools preferred
Benefits
A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance
Employer Paid Life and Disability Insurance
401k Plan with Company Match
Paid Time Off
Paid Parental Leave
Additional Benefits
Access to Employee Assistance Program on Day 1
Pre‑Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts
Development and Growth Opportunities
Eligibility criteria applies
Pay Range
$78,087.50 - $100,462.50
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
#J-18808-Ljbffr