Sr. Manager, Brand Communications
Mike’s Hard Lemonade Co., Chicago, IL, United States
The Consumer Communications Sr. Manger role is responsible for creating, developing, managing, and executing communications strategies across earned media, influencer, and organize social media across a brand portfolio. This role requires a deep understanding of cross functional communication to effectively engage our target audience, enhance brand reputation, and drive consumer awareness and engagement. The Consumer Communications Sr. Manager is deeply collaborative, has an entrepreneurialspirit, executes with excellence and actively participates in growing team culture.
Accoutabilities:
Lead always-on social, influencer programs, and earned media to bring the brand to life and remain culturally relevant
Plan and execute campaigns end-to-end, from briefing through launch
Develop White Claw Hard Seltzer influencer strategy and execution, including growingand developing a strong network of influencer relationships.
Manage creators and agencies, including influencer scoping, contracts, and partner oversight
Track performance and optimize platform algorithms, engagement, and audience growth
Oversee community management and consumer care standards, ensuring on-brand responses and reporting
Brand Health
Earned media placements
Earned impressions
Own:
Cross Channel Communications Planning & Execution across earned media, influencer, organic social channels
Influence:
Consumer Communications, Shopper Marketing, Media Planning, Regional Marketing, DCOE, Brand Marketing
Veto:
Social Media Content, Influencer Partnerships, Earned Media Opportunities
Critical Stakeholders & Relationships:
Brand Marketing
Consumer Communication/Media
Global Marketing
Regional Marketing Team
Community Management
Media
Loyalty/Rewards Programming
Qualifications, Education, & Experience:
Bachelor's Degree & minimum of 7 years of relevant Communications experience, preferably within Alc/Bev or CPG.
Experience working in a fast-moving, explosive-growth global brand.
Skills Needed To Be Successful:
Strong leadership skills and ability to take full ownership of program workstreams from start to finish
Collaborative team player who works effectively across various business stakeholders
Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
Competitive annual salary $114,000 - $143,000 in Chciago, IL
Bonus plan designed to recognize company performance and individual contributions
Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Accoutabilities:
Lead always-on social, influencer programs, and earned media to bring the brand to life and remain culturally relevant
Plan and execute campaigns end-to-end, from briefing through launch
Develop White Claw Hard Seltzer influencer strategy and execution, including growingand developing a strong network of influencer relationships.
Manage creators and agencies, including influencer scoping, contracts, and partner oversight
Track performance and optimize platform algorithms, engagement, and audience growth
Oversee community management and consumer care standards, ensuring on-brand responses and reporting
Brand Health
Earned media placements
Earned impressions
Own:
Cross Channel Communications Planning & Execution across earned media, influencer, organic social channels
Influence:
Consumer Communications, Shopper Marketing, Media Planning, Regional Marketing, DCOE, Brand Marketing
Veto:
Social Media Content, Influencer Partnerships, Earned Media Opportunities
Critical Stakeholders & Relationships:
Brand Marketing
Consumer Communication/Media
Global Marketing
Regional Marketing Team
Community Management
Media
Loyalty/Rewards Programming
Qualifications, Education, & Experience:
Bachelor's Degree & minimum of 7 years of relevant Communications experience, preferably within Alc/Bev or CPG.
Experience working in a fast-moving, explosive-growth global brand.
Skills Needed To Be Successful:
Strong leadership skills and ability to take full ownership of program workstreams from start to finish
Collaborative team player who works effectively across various business stakeholders
Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
Competitive annual salary $114,000 - $143,000 in Chciago, IL
Bonus plan designed to recognize company performance and individual contributions
Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr