Sr. Manager, Brand Communications
Mark Anthony Group, Chicago, IL, United States
Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one‑person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including
White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack .
The Consumer Communications Sr. Manger role is responsible for creating, developing, managing, and executing communications strategies across earned media, influencer, and organized social media across a brand portfolio. This role requires a deep understanding of cross functional communication to effectively engage our target audience, enhance brand reputation, and drive consumer awareness and engagement. The Consumer Communications Sr. Manager is deeply collaborative, has an entrepreneurial spirit, executes with excellence and actively participates in growing team culture.
Accoutabilities
Lead always‑on social, influencer programs, and earned media to bring the brand to life and remain culturally relevant
Plan and execute campaigns end‑to‑end, from briefing through launch
Develop White Claw influencer strategy and execution, including growing and developing a strong network of influencer relationships
Manage creators and agencies, including influencer scoping, contracts, and partner oversight
Track performance and optimize platform algorithms, engagement, and audience growth
Oversee community management and consumer care standards, ensuring on‑brand responses and reporting
Key Metrics & Financial Targets
Volume & Sales
Brand Health
Earned media placements
Earned impressions
Influencer content engagement
Organic social channel growth
Own
Cross Channel Communications Planning & Execution across earned media, influencer, organic social channels
Influence
Consumer Communications, Shopper Marketing, Media Planning, Regional Marketing, DCOE, Brand Marketing
Veto
Social Media Content, Influencer Partnerships, Earned Media Opportunities
Critical Stakeholders & Relationships
Brand Marketing
Consumer Communication/Media
Global Marketing
Regional Marketing Team
Community Management
Media
Loyalty/Rewards Programming
Qualifications, Education, & Experience
Bachelor's Degree & minimum of 7 years of relevant Communications experience, preferably within Alc/Bev or CPG
Experience working in a fast‑moving, explosive‑growth global brand
Skills Needed To Be Successful
Strong leadership skills and ability to take full ownership of program workstreams from start to finish
Collaborative team player who works effectively across various business stakeholders
Compensation
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job‑related knowledge, skills, and experience of the individual.
Competitive annual salary $114,000 - $143,000 in Chicago, IL
Bonus plan designed to recognize company performance and individual contributions
Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth
#J-18808-Ljbffr
White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack .
The Consumer Communications Sr. Manger role is responsible for creating, developing, managing, and executing communications strategies across earned media, influencer, and organized social media across a brand portfolio. This role requires a deep understanding of cross functional communication to effectively engage our target audience, enhance brand reputation, and drive consumer awareness and engagement. The Consumer Communications Sr. Manager is deeply collaborative, has an entrepreneurial spirit, executes with excellence and actively participates in growing team culture.
Accoutabilities
Lead always‑on social, influencer programs, and earned media to bring the brand to life and remain culturally relevant
Plan and execute campaigns end‑to‑end, from briefing through launch
Develop White Claw influencer strategy and execution, including growing and developing a strong network of influencer relationships
Manage creators and agencies, including influencer scoping, contracts, and partner oversight
Track performance and optimize platform algorithms, engagement, and audience growth
Oversee community management and consumer care standards, ensuring on‑brand responses and reporting
Key Metrics & Financial Targets
Volume & Sales
Brand Health
Earned media placements
Earned impressions
Influencer content engagement
Organic social channel growth
Own
Cross Channel Communications Planning & Execution across earned media, influencer, organic social channels
Influence
Consumer Communications, Shopper Marketing, Media Planning, Regional Marketing, DCOE, Brand Marketing
Veto
Social Media Content, Influencer Partnerships, Earned Media Opportunities
Critical Stakeholders & Relationships
Brand Marketing
Consumer Communication/Media
Global Marketing
Regional Marketing Team
Community Management
Media
Loyalty/Rewards Programming
Qualifications, Education, & Experience
Bachelor's Degree & minimum of 7 years of relevant Communications experience, preferably within Alc/Bev or CPG
Experience working in a fast‑moving, explosive‑growth global brand
Skills Needed To Be Successful
Strong leadership skills and ability to take full ownership of program workstreams from start to finish
Collaborative team player who works effectively across various business stakeholders
Compensation
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job‑related knowledge, skills, and experience of the individual.
Competitive annual salary $114,000 - $143,000 in Chicago, IL
Bonus plan designed to recognize company performance and individual contributions
Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth
#J-18808-Ljbffr