Manager, Media
Mark Anthony Brands Inc., Chicago, IL, United States
Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including
White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack .
The Manager, Media role is responsible for creating, developing, managing, and executing communications initiatives and projects across paid media, influencer amplification, retail media and paid social media. This role requires a deep understanding of cross functional communication to effectively engage our target audience, enhance brand reputation, and drive consumer awareness and engagement. The Manager, Media is deeply collaborative, has an entrepreneurial spirit, executes with excellence and actively participates in growing team culture.
Accountabilities
Partner with media agency to develop and implement comprehensive media initiatives designed in partnership with Marketing brand teams
Conduct market research and audience analysis to identify target demographics and media consumption habits.
Adhere to media budgets, channels, and KPIs to measure the effectiveness of campaigns.
Collaborate with cross-functional teams to align media strategies with overall marketing initiatives.
Collaborate with internal stakeholders to align media metrics with overall business goals and objectives.
Key Metrics & Financial Targets
Volume & Sales
Brand Health
Media ROI, Effectiveness
Own
Media projects & execution across paid media, influencer amplification, retail media, paid social channels
Influence
Brand planning, Shopper Marketing, Media Planning, Regional Marketing, DCOE/Measurement
Critical Stakeholders & Relationships
Brand Marketing
Consumer Communication/Media
Global Marketing
Shopper Marketing
Qualifications, Education, & Experience
Bachelor's Degree, 6 years of relevant Communications experience, preferably within Alc/Bev or CPG.
Experience working in a fast-moving, explosive-growth global brand.
Skills Needed To Be Successful
Strong leadership skills and ability to take full ownership of program workstreams from start to finish
Collaborative team player who works effectively across various business stakeholders
Compensation
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
Competitive annual salary $89,000 - $111,000 in Chicago, IL
Bonus plan designed to recognize company performance and individual contributions
Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth
At Mark Anthony, We Exist To Unearth The Extraordinary
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations.
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
#J-18808-Ljbffr
White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack .
The Manager, Media role is responsible for creating, developing, managing, and executing communications initiatives and projects across paid media, influencer amplification, retail media and paid social media. This role requires a deep understanding of cross functional communication to effectively engage our target audience, enhance brand reputation, and drive consumer awareness and engagement. The Manager, Media is deeply collaborative, has an entrepreneurial spirit, executes with excellence and actively participates in growing team culture.
Accountabilities
Partner with media agency to develop and implement comprehensive media initiatives designed in partnership with Marketing brand teams
Conduct market research and audience analysis to identify target demographics and media consumption habits.
Adhere to media budgets, channels, and KPIs to measure the effectiveness of campaigns.
Collaborate with cross-functional teams to align media strategies with overall marketing initiatives.
Collaborate with internal stakeholders to align media metrics with overall business goals and objectives.
Key Metrics & Financial Targets
Volume & Sales
Brand Health
Media ROI, Effectiveness
Own
Media projects & execution across paid media, influencer amplification, retail media, paid social channels
Influence
Brand planning, Shopper Marketing, Media Planning, Regional Marketing, DCOE/Measurement
Critical Stakeholders & Relationships
Brand Marketing
Consumer Communication/Media
Global Marketing
Shopper Marketing
Qualifications, Education, & Experience
Bachelor's Degree, 6 years of relevant Communications experience, preferably within Alc/Bev or CPG.
Experience working in a fast-moving, explosive-growth global brand.
Skills Needed To Be Successful
Strong leadership skills and ability to take full ownership of program workstreams from start to finish
Collaborative team player who works effectively across various business stakeholders
Compensation
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
Competitive annual salary $89,000 - $111,000 in Chicago, IL
Bonus plan designed to recognize company performance and individual contributions
Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth
At Mark Anthony, We Exist To Unearth The Extraordinary
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations.
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
#J-18808-Ljbffr