Manager, Consumer Insights
Mike’s Hard Lemonade Co., Chicago, IL, United States
Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack .
This role is responsible for creating, leading, and executing the US consumer insights learning agenda and translating deep human understanding into clear guidance to drive consumer, business, brand, innovation and portfolio decision-making in the USA. The role acts as the consumer expert, ensuring the consumer perspective is embedded at every step.
Accountabilities
Design robust, best-in-class consumer insights learning plans that meet the needs of US & Global marketing teams
Independently manage and ensure flawless execution ofconsumer research
Manage various research methodologies and sources at one time, with keen ability to translate data and key learnings into insights
Provide strategic thought leadership to the marketing organization, including development & management of US consumer targets and key brand insights
Co-lead brand health tracking and marketing measurement in the USA
Measure US ad campaigns, including development, validation, and effectiveness
Provide innovation insight support as needed and support new launch performance measurement
Brand/Company Volume & Sales
Brand Equity & Health
Household penetration
Own
Managing and reporting of US Consumer insights, research, brand health, and campaign measurement
Influence
US and Global brand planning/strategy, commercial excellence,innovation, and shopper marketing
Veto
US marketing activities not in line with consumer strategy
Critical Stakeholders & Relationships
US + Global Marketing teams
Innovation team, Category Insights,DCOE
Qualification, Education, & Experience
Bachelor's Degree & 5-7 years of insights experience, Alc/Bev or CPG preferred
Experience with conducting custom consumer research and creating data stories using syndicated scan & panel data (such as Numerator or Circana
Skills Needed To Be Successful
Qualitative and quantitative consumer research methodologies
Presentation, project management, and storytelling
What You Will Learn In This Role
Multifaceted Insights expertise and leadership
Exposure and influence on Marketing and Innovation's pursuit to envision, define, and scale brands.
Compensation
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
Competitive annual salary $100,000 to $125,000 in Chicago, IL
Bonus plan designed to recognize company performance and individual contributions
Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth
At Mark Anthony, we exist to Unearth the Extraordinary
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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This role is responsible for creating, leading, and executing the US consumer insights learning agenda and translating deep human understanding into clear guidance to drive consumer, business, brand, innovation and portfolio decision-making in the USA. The role acts as the consumer expert, ensuring the consumer perspective is embedded at every step.
Accountabilities
Design robust, best-in-class consumer insights learning plans that meet the needs of US & Global marketing teams
Independently manage and ensure flawless execution ofconsumer research
Manage various research methodologies and sources at one time, with keen ability to translate data and key learnings into insights
Provide strategic thought leadership to the marketing organization, including development & management of US consumer targets and key brand insights
Co-lead brand health tracking and marketing measurement in the USA
Measure US ad campaigns, including development, validation, and effectiveness
Provide innovation insight support as needed and support new launch performance measurement
Brand/Company Volume & Sales
Brand Equity & Health
Household penetration
Own
Managing and reporting of US Consumer insights, research, brand health, and campaign measurement
Influence
US and Global brand planning/strategy, commercial excellence,innovation, and shopper marketing
Veto
US marketing activities not in line with consumer strategy
Critical Stakeholders & Relationships
US + Global Marketing teams
Innovation team, Category Insights,DCOE
Qualification, Education, & Experience
Bachelor's Degree & 5-7 years of insights experience, Alc/Bev or CPG preferred
Experience with conducting custom consumer research and creating data stories using syndicated scan & panel data (such as Numerator or Circana
Skills Needed To Be Successful
Qualitative and quantitative consumer research methodologies
Presentation, project management, and storytelling
What You Will Learn In This Role
Multifaceted Insights expertise and leadership
Exposure and influence on Marketing and Innovation's pursuit to envision, define, and scale brands.
Compensation
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
Competitive annual salary $100,000 to $125,000 in Chicago, IL
Bonus plan designed to recognize company performance and individual contributions
Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth
At Mark Anthony, we exist to Unearth the Extraordinary
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr