Senior Marketing Manager (Remote)

Description
Senior Marketing Manager — Product & Content

Group Marketing | Product Marketing, GTM, Editorial & Positioning

Reports To: Group Head of Marketing

Direct Reports: N/A

Location: Remote (Global)

Type: Full-time

ABOUT THE GROUP
The j.awan& partners group operates across three complementary entities: j.awan& partners, a GCC-founded with global reach regulatory and compliance advisory firm; azakaw, a purpose-builtRegTechcompliance platform automating KYC, KYB, AML screening, transaction monitoring, and corporate compliance; and j. awancapital, a KSA-focused regulatory and compliance advisory firm combining compliance advisory with fund hosting and administration. Together, the group serves financial services institutions, fintechs, fund managers, and professional services firms navigating complex regulatory environments across the GCC, Africa, and international markets. Marketing operates as a unified group function delivering coordinated demand generation, brand positioning, and pipeline support across all three entities.

CULTURE AND VALUES

Growth mindset, resilience, accountability, and adaptability in a fast-paced scaling environment.

Professional maturity and integrity in handling sensitive client and regulatory information.

Client-first philosophy: every interaction reflects the accuracy, proactivity, and integrity of the group’s advisory heritage.

Trust and credibility built through consistent follow-through, transparency, and candid communication.

MISSION
A senior marketing role for someone who operates equally at positioning level and execution level, without needing to choose between the two. You own what the group says, why it resonates, and how it reaches the right buyer. That means building the messaging and competitive intelligence frameworks that anchor every campaign, leading go-to-market planning for new products and service launches, running integrated multi-channel campaigns end-to-end, and producing the thought leadership and sales collateral that move sophisticated buyers in regulated markets.

You work across three distinct B2B entities, each with its own audience, tone, and commercial context. You translate complex regulatory and financial services language into campaigns that compliance professionals, fund managers, and financial services executives actually want to engage with. You build productive relationships with subject matter experts who do not think in marketing terms, and you extract commercially valuable insight from those conversations without losing technical accuracy.

The ideal candidate has 5 to 8 years of B2B marketing experience in SaaS or regulated financial services, with a product marketing spine and demonstrated GTM execution experience. A purely content or brand background without positioning depth and campaign ownership will not be sufficient. They are AI fluent, use it to produce more and faster, and apply their own judgment to everything that reaches the market. Portuguese language is a strong advantage.

12-18 MONTH MISSION OUTCOMES

Positioning Clarity:

All three entities have documented, current positioning frameworks covering ICP, value proposition, competitive differentiation, and messaging by audience. No campaign or sales asset contradicts the agreed positioning. Frameworks reviewed and updated quarterly.

GTM and Launch Execution:

Every azakaw module launch and JAP service launch has a documented GTM plan covering positioning, messaging, channel strategy, and asset requirements, signed off before execution. Post-launch performance reviewed within 30 days.

JAP to azakaw Client Pipeline:

A dedicated nurture and campaign programme converting JAP advisory clients into azakaw pipeline is live and producing qualified opportunities, including azakaw Client Advisory Sessions for existing clients and a structured handoff for new mandates. Conversion rate from JAP client base to azakaw MQL tracked monthly. Programme iterated quarterly based on performance data.

Integrated Campaign Delivery:

Multi-channel campaigns running end-to-end across digital, events, and partner channels. All campaigns coordinated with BD and Growth, aligned to sales targets, and tracked against pipeline contribution. Campaign performance reports delivered within two weeks of campaign close.

Partner and Association Marketing:

Active marketing relationships maintained with the group’s existing network of strategic partners and industry associations. Minimum one joint activation per active partner per quarter. Partner marketing calendar maintained and current.

Editorial and Thought Leadership:

Group editorial calendar maintained and current. Minimum one long-form asset per entity per quarter and Regulatory Updated motions assured. Thought leadership published consistently under entity leads, ghostwritten to publication standard. All externally published copy reviewed and approved before release. This will require constant inter‑teams collaboration.

Sales Enablement:

BD team has current, on-brand pitch decks, one-pagers, battle cards, and case studies for all three entities. No deal delayed for lack of collateral. Sales enablement library accessible in ClickUp and updated within two weeks of any positioning change.

KEY ACCOUNTABILITIES

Positioning and Messaging:

Build and maintain positioning frameworks across azakaw, j. awan & partners, and j. awan capital. Define ICP‑specific value propositions, competitive differentiation narratives, and messaging hierarchies by audience and jurisdiction. Keep frameworks current as market conditions, regulatory environments, and product capabilities evolve. Maintain battle cards and competitive intelligence as part of the positioning layer.
Success Indicators: Frameworks documented and current. Battle cards used actively by BD. No campaign or asset contradicts agreed positioning.

GTM and Product Launch Planning:

Own go‑to‑market execution for azakaw product launches and JAP service launches. Define positioning, messaging, channel strategy, and asset requirements. Design scalable launch processes the team can repeat. Review launch performance within 30 days of go‑live.
Success Indicators: GTM plan in place before every launch. Scalable launch process documented and reusable. Post‑launch review completed within 30 days.

JAP to azakaw Conversion Programme:

Design and help build the marketing programme that converts j. awan & partners advisory clients into azakaw pipeline. Define the cross‑sell motion, messaging, nurture strategy, campaign assets, and executive workshop formats that position azakaw as the natural operational layer for existing JAP clients. Brief Growth on HubSpot segment setup, sequence build, and conversion tracking. Coordinate with Events Coordinator on workshop logistics and client selection. Iterate the programme quarterly based on performance data.
Success Indicators: Programme live and producing qualified azakaw opportunities from JAP client base. Conversion rate tracked monthly. Quarterly iteration documented and actioned.

Integrated Multi‑Channel Campaigns:

Plan and execute integrated B2B marketing campaigns end‑to‑end across digital (paid media, email, webinars, website), events, and partner channels. Translate group‑level strategy and product messaging into locally relevant, high‑impact campaigns per market and per ICP, including GCC core markets and Africa expansion markets. Coordinate with BD, Growth, and Events to align with sales targets. Track campaign performance metrics, analyse data, and generate reports that connect activity to commercial outcomes.
Success Indicators: Campaigns live on schedule. Pipeline contribution tracked per campaign. Performance reports delivered within two weeks of campaign close.

Partner and Association Marketing:

Build and maintain active marketing relationships with the group’s existing network of strategic partners and industry associations. Develop and execute joint content, co‑branded events, and partner campaigns that leverage established relationships. Maintain a partner marketing calendar.
Success Indicators: Partner calendar current. Minimum one joint activation per active partner per quarter.

Editorial and Thought Leadership:

Own the group editorial calendar across all three entities, including Africa market content priorities. Receive regulatory intelligence from the JAP compliance team and Growth’s monitoring pipeline and convert it into editorial priorities, content briefs, and campaign triggers. Write and ghostwrite long‑form regulatory content, thought leadership articles, white papers, and executive LinkedIn content. Review and approve all externally published copy.
Success Indicators: Editorial calendar current. Minimum one long‑form asset per entity per quarter. All published content reviewed and approved. Zero factually inaccurate regulatory claims published.

Sales Enablement:

Produce and maintain pitch decks, one‑pages, case studies, and battle card copy for the BD team across all three entities. Brief layout requirements to the Graphic Designer. Maintain a version‑controlled sales enablement library in ClickUp.
Success Indicators: 100% of BD collateral requests fulfilled within SLA. Library current and accessible. No deal delayed for lack of collateral.

THIS ROLE IS NOT FOR YOU IF…

Your background is purely content or brand, without product marketing depth and GTM execution experience. This role requires both simultaneously.

You need a brief before you can originate work. This role generates the briefs, the campaigns, the launch plans, and the content.

You are uncomfortable initiating conversations with subject matter experts. Waiting to be fed information will leave every pipeline empty.

You cannot hold both sides simultaneously: understanding the regulatory or product substance and translating it into a campaign that actually moves buyers.

You treat multi‑channel campaign execution as someone else’s job. You plan it, coordinate it, and own the result end‑to‑end.

You cannot hold the line on positioning when BD or leadership want to go off‑message.

CORE COMPETENCIES

Product Marketing Depth: Builds positioning frameworks, GTM plans, and competitive narratives that hold up under scrutiny from compliance professionals, regulators, and financial services buyers. Owns launches end‑to‑end from messaging to post‑launch review.

Regulatory and Financial Services Literacy: Reads, understands, and works fluently with regulatory documents, consultation papers, enforcement notices, and financial services terminology. Does not need concepts explained before writing about them accurately.

Regulatory‑to‑Campaign Translation: Sees a regulatory development or a product update and immediately identifies the campaign angle, the content asset, and the BD trigger. Converts technical compliance language into narratives that resonate with COMLROs, Heads of Compliance, CFOs, and COOs without losing precision.

Integrated Campaign Execution: Plans and runs multi‑channel B2B campaigns end‑to‑end across digital, events, and partner channels. Translates group‑level strategy into campaigns that land per market and per ICP. Tracks performance and optimises in‑flight.

SME Bridge‑Building: Builds genuine, productive working relationships with subject matter experts who are not natural communicators. Asks questions that unlock insight efficiently. Acts as the connector between product, compliance, GTM, and marketing execution. Earns trust through demonstrated accuracy and discretion.

Partner and Association Marketing: Builds and activates partner and association relationships as marketing channels. Converts relationships into joint content, co‑branded events, and pipeline‑contributing programmes.

B2B Editorial Mastery: Produces long‑form, short‑form, and sales content across multiple formats for sophisticated professional audiences. Adjusts register, depth, and tone by entity and by audience without conflating them.

AI Fluency: Operates AI drafting and research tools as genuine production accelerators. Designs effective prompts, evaluates output critically, and applies human judgment to regulatory accuracy and brand voice.

Multi‑Brand Management: Maintains distinct positioning and editorial identities across three entities simultaneously without conflating tone, audience, or commercial context.

EDUCATION AND EXPERIENCE

Education:

Bachelor's degree in Marketing, Business, Communications, or a related field. A background that bridges commercial and regulatory or legal thinking is a strong advantage.

Experience:

5 to 8 years in B2B marketing in SaaS or regulated financial services, with a demonstrable product marketing or positioning specialism. Portfolio must include GTM launch plans, integrated campaign execution, positioning frameworks, long‑form content, and sales enablement materials for professional or regulated industry audiences. Evidence of working directly with subject matter experts and product teams to originate technical content and launch campaigns is required. A purely content or brand background without GTM and product marketing depth will not be considered.

Preferred:

Product marketing experience in fintech, RegTech, or compliance software

Familiarity with GCC regulatory frameworks including DFSA, ADGM, VARA, CBUAE, CMA, and SAMA

Experience building and executing partner marketing programmes

Ghostwriting experience for C‑suite executives

AI content tool proficiency

Portuguese language (European or Brazilian) a strong advantage given active Africa and Brazil market expansion

REWARDS AND GROWTH

Competitive base salary benchmarked to seniority and market. Compensation discussed at offer stage and denominated in AED or equivalent.

End‑to‑end ownership across positioning, GTM, campaigns, and thought leadership for three commercially active B2B entities in high‑growth regulated markets.

Direct access to group leadership and a team of 50+ compliance specialists as primary sources for thought leadership and product insight.

Access to a content production budget for freelance specialist support where volume requires it.

Clear path to Head of Marketing responsibility as the function matures and the Group Head moves into a broader strategic remit.

Remote‑first, high‑trust environment. Quality, commercial impact, and pipeline contribution are the measure, not hours.

Medical insurance, paid leave, and additional benefits detailed during the offer stage.

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