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Public Relations Manager

Fujitsu Careers, Sacramento, CA, United States


Location
Multiple Locations in Country

Responsibilities

Support the leadership teams of our group companies in the Americas in achieving their business and communications goals through PR activity in the Americas.

Develop, plan and execute impactful PR strategies for the Americas region, in alignment with the wider global strategies and priorities.

Initiate, plan and coordinate PR plans, guidance, and key messages to targeted audiences, revising and enhancing the plans to reflect changing conditions.

Liaise with corporate communications colleagues, including PR, globally, as well as colleagues in relevant organizations, to share information and best practice and coordinate activity to achieve maximum positive impact.

Create and develop PR content both proactively and reactively by developing a network of contacts within Fujitsu to find stories, identify opportunities and craft compelling press releases.

Provide regular reports on PR activity to demonstrate impact and ensure continuous improvement.

Build and maintain relationships with journalists and act as the key point of contact for all media inquiries in the Americas region.

Provide media training to senior leaders and other colleagues as required and monitor trends, coverage and industry news to identify potential risks and opportunities.

When utilizing external PR agencies, manage their support to maximize their value to the business.

Ensure that all PR activity is brand compliant and contributes to the protection and enhancement of Fujitsu’s corporate values, reputation, and relationships with key stakeholders.

Qualifications

Experience managing PR activity, including crisis communication and reputation management.

Ability to handle sensitive situations and provide honest and candid advice to leaders from a PR perspective.

Skill in influencing and engaging at all levels to plan and deliver impactful PR activity.

Ability to translate complex information into clear and engaging PR content that resonates with target audiences.

Ability to identify stories that drive coverage supporting the delivery of business objectives.

Good understanding of relevant media and other external communications channels.

Educated to a degree level and/or have relevant skills and knowledge.

Fluent in English, both verbally and in writing.

Experienced with MS Office tools and M365 apps.

Culturally aware and understands the nuances of communicating to employees from different backgrounds with direct experience of working in a Japanese business context.

A strong interest in Japanese culture and language is a plus.

Benefits & Compensation
Pay range: $99,470 to $143,237 USD. Eligible for short‑term incentive based on company results and individual performance. Benefits include health coverage, 401(k), and other standard employee benefits.

Equal Opportunity Statement
We are an equal‑opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity or expression, genetic information, veteran status, or any other characteristic protected by law.

Legal Notice
California Consumer Privacy Act (CCPA), read here.

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