Public Relations Manager

This role drives the day-to-day execution of public relations across performance, sport, and lifestyle, ensuring adidas shows up with credibility and edge in campaigns and stories for fans, across established and emerging media, including creators.
From showroom management and product seeding to campaign rollouts and media engagement, the Manager, PR keeps the press engine running while helping position adidas at the center of sport and culture.
This role requires a strong, well-rounded understanding of sport across performance, athletes, and culture, with fluency across the broader sport landscape and extra credit for speaking football, futbol, and soccer.
What You’ll Do

Own and lead execution of product seeding programs, press gifting, and sample logistics across performance, sport, and key brand moments
Support and contribute to larger PR campaigns, including athlete storytelling, cross-functional planning, and media outreach
Organize and maintain the seasonal press showroom, coordinating media previews, walk-throughs, and content visits
Build and manage press lists, editorial calendars, and media databases across sport, performance, and culture
Execute media outreach and track coverage across established and emerging media, including creator-first platforms
Partner closely with agency and internal teams to deliver seeding drops, activations, and earned-first storytelling
Track and report on earned media performance, campaign KPIs, and PR impact
Support press events, previews, and experiential activations from planning through execution
Ensure the adidas Press Office operates seamlessly across inbox management, requests, and sample coordination
Who You Are

Strong, well-rounded understanding of sport across performance, athletes, and culture; sport fluent across the board, with extra credit for speaking football, futbol, and soccer
Connected to the evolving media landscape, with a strong instinct for what resonates across press, social, and creators
A high-output operator who can manage complex execution with precision while contributing ideas that elevate storytelling
Confident engaging with editors, stylists, athletes, and talent teams in both digital and in-person environments
Naturally curious and trend-aware, with a clear point of view on sport, fashion, and culture
Organized and proactive, able to manage timelines, logistics, and competing priorities in a fast-paced environment
Comfortable building decks, moodboards, and recaps using tools like Canva
What You Bring

4–7 years of experience in public relations or brand communications (agency or brand-side)
Experience across product seeding, media relations, athlete storytelling, or campaign support
Strong writing and communication skills
Familiarity with media tracking tools and fluency in Microsoft Office and Google Suite
Bachelor’s degree in PR, Communications, Journalism, Marketing, or related field
Bilingual or multilingual skills are a plus
Key Relationships

North America PR and Brand Communications teams
Global PR and Corporate Communications
Sports Marketing, Social, Creator, and Digital Publishing teams
Media, stylists, editors, freelancers, and creators
PR agencies, showroom partners, and logistics vendors
Athlete managers, NIL representatives, and talent networks

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