Social Content Creator & Strategist

Social Content Creator & Strategist

Location: Remote Type: Contractor (Part-Time, ~20h/week, with potential to scale) Reports To: Project Manager & Production Lead
We're hiring a Social Content Creator & Strategist with a strong editorial sense and working knowledge of short-form video content across TikTok, Instagram Reels, YouTube Shorts, LinkedIn, X/Twitter, and Substack.
This role requires someone deeply connected to U.S. social culture, news cycles, and creator-driven content, someone who knows what's trending, what's worth talking about, and how to translate a thought leader's voice into engaging content across platforms.
You'll be expected to lead content ideation, develop editorial direction, and shape storytelling across multi-format deliverables, working from raw material like podcast clips, Zoom calls, archival speeches, and Substack essays.
This is not a social media manager role. This role owns the editorial direction and content ecosystem, turning raw ideas and assets into cohesive, publishable social narratives, and helping define how the brand shows up across platforms in a way that is relevant, timely, and strategically aligned.
Key Responsibilities

Short-Form Video Content Direction

Develop strategic short-form video concepts for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn
Use raw or archival footage (Zoom, interviews, speeches, etc.) to map out video ideas and formats
Provide clear editorial direction and references to guide editors, including hooks, pacing, captions, and tone
Ensure edits feel native to the platform and reflect current visual and cultural trends
Social Media Trend Awareness & Content Repurposing

Stay up to date with platform trends, audio trends, editing styles, and viral formats
Propose new video ideas, hooks, and transitions inspired by current social media culture
Identify ways to repurpose long-form content (Substack posts, podcasts, live sessions) into short-form clips, carousels, or quote graphics
Adapt and remix existing content (from podcasts, speaking engagements, or social posts) into fresh formats for TikTok, Reels, and carousels
Write original hooks, copies and concepts, collaborating with the Marketing Assistant on captions, threads, variations, and platform distribution
Analyze what other thought leaders or competitors are doing to identify whitespace, uncover opportunities to differentiate, and suggest improvements or new approaches
Content Strategy & Editorial Cohesion

Lead the editorial tone and voice across all content formats, ensuring consistency in message and storytelling across platforms
Translate brand pillars (e.g. Founder Mode, Diaspora Mindset, Progressive Capitalism) into weekly themes and multi-platform content ideas
Create structure around the idea-to-content flow, from Substack essays to POV clips, carousels, and social posts
Own the editorial curation of Mojs social content across platforms
Curate, organize, and combine existing assets (photos, clips, memes, screenshots, references) into intentional content
Translate one core idea into a connected social content ecosystem, not isolated posts
Work closely with production and editors by providing clear, executable direction
Make editorial decisions around what to use, what to cut, and what to prioritize
Platform Growth & Content Optimization

Review content performance and share insights on what's working or needs iteration
Collaborate with the team to refine tone, hooks, or angles to maximize impact across each platform
Recommend ways to optimize video structure, captions, and publishing timing based on analytics or platform shifts
Contribute ideas around how AI tools and automation could streamline the creative workflow and content ideation process
Workflow & Delivery

Use ClickUp to manage all content ideas and track status
Deliver clean, organized creative briefs, video references, and visual examples to editors
Apply revisions and updates quickly and clearly
Communicate proactively with the internal team to align on deliverables and timelines
Key Performance Indicators (KPIs)

Delivery of content aligned with brand voice and editorial strategy
Execution of weekly content calendar with trend-aware, high-quality deliverables
Strong contributions to brainstorms and strategic ideation
Growth in platform engagement and content performance
Cohesive storytelling and tone across formats and platforms
Efficient communication and handoff process with editors and creative collaborators
Ability to manage and deliver a healthy mix of evergreen, reactive, and archival-based content weekly
What You Bring

Required Skills & Experience

2+ years working on social-first content strategies across platforms (TikTok, IG, LinkedIn, Twitter, YouTube)
Working knowledge of short-form editing and what makes a video perform
Strong storytelling instincts and understanding of editorial tone and timing
Ability to repurpose long-form formats (essays, interviews, podcasts) into digestible, high-performing short-form content
Experience leading or shaping content as a system, not just creating individual posts
Up-to-date with platform trends, meme culture, and U.S. news cycles
Familiarity with creator economy voices and how to build a thought-leadership brand
Confident in writing hooks, video references, content scripts, and caption direction
Clear communicator who works well with production teams and creatives
English fluency required
Preferred Qualifications

Experience working with digital creators, founders, or influencers
Experience developing content in collaboration with marketing teams
Familiarity with CapCut, Descript, mobile editing apps, Frame.io
Understanding of how to connect Substack, LinkedIn, and Instagram in a cohesive strategy
Spanish fluency is a plus
Why This Role Is Important

You'll play a key role in shaping how mission-driven founders and organizations show up publicly. This role combines editorial judgment, cultural fluency, and strategic thinking to turn ideas and existing assets into impactful, trend-aware content that builds trust, authority, and long-term relevance across platforms.
What to Expect: Our Application Process

We respect your time and aim for clarity. Here's how it works:
Apply through ClickUp
Complete a short assignment via TestGorilla
Interview with Recruitment & Ops Coordinator
Second interview or role assessment
Final interview with Founder & CEO
Welcome to Trolley!
Steps may vary slightly depending on the role — we'll guide you through it!
About Us

Who We Are

Trolley is a fast-growing creative operations company delivering high-impact digital and marketing solutions. We collaborate with high-profile clients to strategize, produce, and optimize compelling content that drives engagement, brand visibility, and business growth. Our creative team functions as a fully integrated powerhouse—combining strategy, design, production, and performance analysis to deliver world-class results.
AI Mindset & Continuous Innovation

Our team works with an AI-first mindset, and we look for people who are genuinely excited about using technology to make their work faster, smarter, and more creative. Everyone at Trolley integrates AI into their daily work, and we expect new team members to contribute to this culture of curiosity, experimentation, and continuous improvement. AI evolves every day. New tools and capabilities are constantly emerging, and as a team, we're learning in real time, testing, exploring, and figuring out what actually moves our work forward. This requires people who are naturally curious, who enjoy experimenting, and who aren't afraid to try new approaches to improve how we operate. We value people who:
Use AI to support research, organization, content development, and problem-solving
Stay open to learning new tools and proactively share discoveries with the team
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