Direct Marketing Program Manager

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career — a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

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Job Description
At Regions, the Direct Marketing Program Manager provides direct marketing support for the outlined strategy to include the development, audience, offer, incentive testing, creative development, production, budget management and overall channel project management.

Primary Responsibilities

Leads cross-functional teams in the execution of integrated marketing campaigns

Acts as a liaison with internal and external partners to provide input and recommendations on marketing campaigns and channels to achieve business objectives

Develops marketing strategies and plans

Manages the review and approval process of all direct marketing campaigns

Leads the quality control process, ensuring that direct marketing creative meets business objectives, test design is followed, and all variable components for printed materials are accurate

Leads and directs internal teams and agencies to ensure flawless execution of direct marketing campaigns

Manages the budget and provides recommendations to be more cost efficient

Suggests, recommends, and implements improvements

Mentors and coaches junior team members, providing training and guidance

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

Bachelor's degree in a related field with six (6) years of experience in marketing

Preferences

Experience in financial services or other highly regulated industry preferred

Experience working with and/or managing agency relationships

Experience with understanding of database and direct marketing principles, including customer segmentation, test/learn strategies and channel design

Skills and Competencies

Ability to challenge current processes in an effort to improve results

Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities

Strong analytical skills with the ability to interpret data and make data-driven recommendations

Strong communication, leadership, and project management skills

Strong problem solving skills

Position Type
Full time

Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target

Minimum:

$84,234.15 USD

Median:

$112,360.00 USD

Incentive Pay Plans
This job may participate in an annual discretionary bonus plan.

Benefits Information

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Location Details
Regions Center

Birmingham, Alabama

Equal Opportunity Employer
Equal Opportunity Employer/including Disabled/Veterans

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