Marketing Communications Coordinator - 1st Shift

Marketing Communications Coordinator - 1st Shift
The Marketing Communications Coordinator will be an integral member of the corporate marketing and communications team and will work closely with communications, digital marketing, and business team members. This role supports hands‑on execution of marketing communications and digital marketing programs, with opportunities to support onsite, corporate, and additional business teams as required.

Shift:

7:00A-3:30P
Hourly:

28.50-38.50

Responsibilities

Support marketing communications plans for Automotive and Commercial Equipment businesses

Support execution of digital marketing programs across marketing automation, paid media, and SEO

Build, update, and maintain landing pages, forms, and basic segmentation in Pardot using established templates and documented processes

Perform QA checks for campaigns and assets, including links, forms, tracking, and routing

Support email sends, nurture programs, and basic performance reporting

Assist with day‑to‑day maintenance of paid search and video campaigns, including keyword updates, ad copy changes, and campaign QA

Monitor performance dashboards and flag trends or issues for review

Maintain lead and opportunity tracking lists to support reporting

Lead ongoing SEMrush maintenance and reporting

Support continuous website content updates based on predefined SEO recommendations

Audit existing content, track optimization status, and implement metadata and on‑page updates in collaboration with the web team

Follow SEO and GEO/AEO best practices

Support content strategy and development by working with product experts, communications partners, and graphic designers for websites, email, and social media

Help maintain the marketing communications plan and content calendar

Assist with development and updates of marketing collateral

Assist with customer marketing campaigns and event planning activities

Monitor and track delivery and impact of marketing and communications campaigns

Oversee, track, and report on regional marketing communications budget spend

Provide cross‑functional coordination of marketing communications deliverables for specific projects and corporate initiatives

Experience / Qualifications

A university degree required (i.e., Bachelor's degree) or equivalent relevant work experience

Must be a team player able to work in a fast‑paced environment with demonstrated ability to handle multiple competing tasks and demands

Strong communication skills—oral, written, and presentation

Strong organization, planning, and time‑management skills to achieve results

Strong personal and professional ethical values and integrity

Self‑accountable to achieving goals and standards

Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)

Strong interpersonal and collaboration skills to work effectively with all levels of the organization, including suppliers and/or external customers

Location
Attleboro, MA

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