Digital Ecomm Manager - Mustela

Apply now: Digital & Ecommerce Manager, location is Hybrid (NYC). The start date is ASAP for this permanent position.

Job Title:

Digital & Ecommerce Manager
Location-Type:

Hybrid (NYC)
Start Date Is:

ASAP
Duration:

Permanent
Compensation Range:

$90-100K
Benefits:

Eligible for Health, Dental, Vision, 401K, PTO
Must be authorized to work in the U.S. This position is not eligible for sponsorship .

Job Description:
Lead digital growth and ecommerce performance for a global skincare brand, owning paid media, DTC strategy, and site optimization.

Day-to-Day Responsibilities:

Manage paid acquisition across Search, Social, Display, and emerging channels
Oversee agency partnerships (SEO, paid media) and performance optimization
Own DTC forecasting, budgeting, and performance tracking
Execute website updates, merchandising, and promotional campaigns
Collaborate cross-functionally with brand, creative, and development teams
Lead CRM, retention, and lifecycle marketing initiatives
Drive SEO strategy, blog content, and site performance improvements
Manage affiliate programs and partnerships
Supervise and mentor junior team member
Requirements:
Must-Haves:

3-5 years in digital marketing/ecommerce (DTC required)
Strong paid media expertise (Meta, Google, TikTok)
Experience managing $500K-$1M in DTC revenue
Agency management experience
Proficiency in Shopify, GA4, and ad platforms
Strong analytical and forecasting skills (Excel/Sheets)
Excellent communication, adaptability, and ownership mindset
Experience using AI tools in marketing workflows

Nice-to-Haves:

Beauty, skincare, or haircare industry experience
Experience with Klaviyo and CRM platforms
SEO and content strategy experience
Familiarity with UX, accessibility, and site testing
Basic design tools (Canva, Photoshop)
French language skills