Lifecycle Marketing Manager, Retention

About the Role

We’re looking for a technically strong, operationally excellent Lifecycle Manager to own the strategy and execution of our retention program. This role sits at the intersection of lifecycle strategy, technical platform ownership, and cross-functional execution, and is critical to Grow Therapy's ability to move retention metrics at scale in 2026 and beyond. You will work closely with the Lifecycle Lead, who sets the strategic direction, and own the program roadmap, technical buildout, and day-to-day execution.
You Will Be a Good Fit If You

Have 5+ years of experience in lifecycle, retention, or marketing automation - with at least 2 years owning a channel or program end-to-end
Are deeply comfortable in enterprise lifecycle platforms – Braze or Iterable experience strongly preferred; Customer.io also relevant
Have navigated a platform migration or major technical transition before
Are operationally excellent: you build process, document everything, and don\'t let things fall through the cracks
Are technical enough to build complex journeys, understand data architecture, and work fluently with Eng – without being an engineer yourself
What You Will Be Doing

Program Ownership: Own the retention program roadmap, translating strategic direction into a prioritized, sequenced plan with clear milestones
Drive concurrent retention initiatives across customer touch points, such as email, push, in-app, SMS, and direct mail, with minimal oversight
Establish and maintain a repeatable experimentation cadence tied directly to Lifecycle OKRs
Surface insights and communicate impact and opportunities to stakeholders clearly and proactively
Technical Execution: Own technical buildout and maintenance of lifecycle programs in enterprise ESP platforms – including complex journeys, API-triggered sends, segmentation, personalization, and A/B testing
Lead significant work streams during platform migrations and infrastructure projects, including journey rebuilds and QA
Own HTML email builds, template management, and platform documentation
Identify and resolve technical bottlenecks independently and with technical stakeholders
Cross-Functional Coordination: Serve as the primary lifecycle point of contact for Product, Growth, Creative, Data, and Eng on retention initiatives
Manage stakeholders, timelines, feedback loops, and launch readiness across teams
Employment Type & Compensation

Employment Type:

Full Time, Exempt
Base Compensation:

The base compensation range for this position is

$144,000–$168,000 USD Annually . This is a

hybrid role

with the expectation to work onsite from our NYC hub location

three days per week (Tuesday, Wednesday, and Thursday)

and travel

2–3 times per year

(e.g., company and department offsites).
Note: The base compensation will vary depending on factors including experience, qualifications, and location.
Qualifications & Benefits (Selected)

5+ years of experience in lifecycle/retention or marketing automation
Experience with Braze or Iterable preferred; Customer.io also relevant
Operational discipline: process documentation and accountability
Ability to work with engineering on complex journeys and data structures
Full-time, Exempt status
Comprehensive health coverage, parental leave, 401(k) and equity opportunities, wellness stipends, flexible PTO, and other benefits
Equal Opportunity:

Grow Therapy is an equal opportunity employer. We welcome applicants from all backgrounds and are committed to an inclusive hiring process.

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