Programmatic Advertising Manager

Programmatic Advertising Manager

is responsible for planning, executing, optimizing, and analyzing programmatic advertising campaigns across multiple digital channels. This role manages demand‑side platforms (DSPs), oversees audience targeting strategies, and ensures campaigns achieve performance and revenue goals.

The Programmatic Advertising Manager collaborates closely with marketing, analytics, creative, and product teams to deliver data‑driven advertising strategies that maximize return on investment and improve campaign performance.

This role requires deep expertise in programmatic ecosystems, ad exchanges, audience segmentation, and performance analytics.

This is a fully remote position; however, applicants must currently reside in the United States and be legally authorized to work in the U.S. Applications from individuals residing outside the United States will not be considered.

Key Responsibilities

Plan, launch, and manage programmatic advertising campaigns across display, mobile, video, and connected TV channels

Operate and optimize campaigns using demand‑side platforms (DSPs) and programmatic buying tools

Monitor campaign performance and adjust bidding strategies, targeting, and budgets to maximize results

Develop audience segmentation strategies using first‑party and third‑party data

Conduct A/B testing to optimize creative, targeting, and bidding strategies

Analyze campaign data and prepare performance reports for internal stakeholders

Collaborate with marketing and creative teams to ensure effective ad messaging and creative assets

Manage relationships with advertising platforms, vendors, and data providers

Ensure compliance with privacy regulations and data governance standards

Stay informed about programmatic advertising trends, technologies, and industry best practices

Required Qualifications

Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field

4–7 years of experience in programmatic advertising, digital media buying, or ad operations

Hands‑on experience with programmatic advertising platforms such as:

The Trade Desk

Google Display & Video 360

Amazon DSP

Strong knowledge of RTB (real‑time bidding), ad exchanges, and audience targeting strategies

Experience with analytics and reporting tools such as Google Analytics

Strong analytical and data interpretation skills

Excellent communication and stakeholder management skills

Ability to manage multiple campaigns simultaneously in a remote environment

Preferred Qualifications

Experience with data management platforms (DMPs) or customer data platforms (CDPs)

Familiarity with programmatic video and connected TV advertising

Experience working with advertising verification tools such as DoubleVerify or Integral Ad Science

Knowledge of privacy frameworks and regulations affecting digital advertising

Professional certifications in programmatic advertising or digital marketing

Compensation

Performance‑based bonuses may be available

Benefits

Comprehensive medical, dental, and vision insurance

401(k) retirement plan with employer matching

Paid time off (PTO) including vacation, holidays, and sick leave

Life insurance and disability coverage

Flexible remote work environment

Professional development and industry certification support

Employee wellness and assistance programs

Performance‑based bonuses and incentive programs

Work Authorization Requirement

Must currently reside in the United States

Must be legally authorized to work in the United States

Applications from individuals residing outside the U.S. will not be considered

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