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Ad Operations Coordinator

Activate Talent, New York, NY, United States


Ad Operations Coordinator

We're helping our client find an Ad Operations Coordinator to support the execution, optimization, and reporting of digital advertising campaigns across multiple platforms. In this role, you will work closely with marketing, creative, and analytics teams to ensure campaigns launch on time, track accurately, and perform effectively.
Responsibilities

Set up, traffic, and QA digital ad campaigns across platforms such as Google Ads, Meta, programmatic DSPs, and ad servers (e.g., Google Campaign Manager). Primary platforms will be Meta and Demand Gen (YouTube). Potential for TikTok, Snapchat, AppLovin
Manage campaign timelines, creative assets, tags, and tracking pixels
Monitor live campaigns to ensure correct delivery, pacing, and performance
Troubleshoot delivery, tracking, and reporting issues in collaboration with internal teams and external partners
Assist in compiling campaign performance reports (daily, weekly, monthly, ad hoc)
Maintain accurate documentation of campaign specs, processes, and optimizations
Support A/B testing, creative rotations, and optimization recommendations based on strategic direction from your manager
Ensure compliance with platform policies, privacy regulations, and internal standards
Communicate campaign status, issues, and insights clearly to stakeholders