VP, Marketing & Communications Manager

Regular Full-Time

Management

Syracuse, NY, US

Salary Range: $109,592.00 To $164,388.00 Annually

VP, Marketing & Communications Manager

At Solvay Bank, our formula for success combines the traditions of our culture and a sharp strategic vision. We are a growth-oriented community bank that fosters excellence, pride, teamwork and engagement in our workplace. Consider an exciting opportunity as part of our Business Strategy & Marketing Team (BS&M).

Vice President, Marketing & Communications Manager

Solvay Bank seeks an experienced and versatile marketing manager that blends strategic leadership with a deep understanding of financial products, customer behavior, and fintech trends. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. They will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. Are you ready to share in our mission to provide the best experience for our customers to help make their financial dreams come true, while upholding socially responsible and community-minded principles, and delivering value to our shareholders? Join our team!

Job Responsibilities:

Requirements:

7-10 years of marketing leadership experience

Strong understanding of digital marketing advertising platforms

Bachelor’s degree in marketing, public relations, news media or relevant field

Good understanding of Google Ads and Analytics; Google Ads certification preferred

Experience using a social media management tool like Sprout Social, HootSuite, or something comparable

Proficiency in Adobe Creative Suite with emphasis on InDesign, Illustrator, and Photoshop

Join us and enjoy the many rewards; matched 401(K) retirement savings, health and dental coverage, life insurance, paid time off and more.

Internal applications must be submitted by 3/12/2026

https://dol.ny.gov/system/files/documents/2023/06/p690-your-rights-as-an-employee-to-express-breast-milk-at-work-.pdf

https://dol.ny.gov/system/files/documents/2022/02/ls740_1.pdf

Solvay Bank is an EOE/AA/Disability/Veteran

POSITION TITLE: DEPARTMENT: REPORTS TO:

VP, Marketing & Business Strategy & Marketing President & CEO

Communications Manager

SUMMARY:

Leads and manages the Bank’s overall marketing, branding, and communication strategy, ensuring alignment with organizational goals while overseeing a team, campaigns, and stakeholder engagement. This role should elevate the Bank’s presence, identify and engage target audiences effectively, and determine the demand for products and services through market analysis and segmentation to target potential customers.

OVERALL RESPONSIBILITIES:

Develop and execute marketing and communication strategies that align with brand objectives and Bank goals

Collaborate with business units and retail branch managers to develop integrated marketing campaigns that drive business development goals

Oversee digital presence through website content, social media channels, and advertising campaigns

Coordinate strategies to identify target-market groups/businesses to support new business development/prospecting activities

Monitor competitor offerings, rate changes, fintech trends, and customer behavior, translating insights into product positioning, pricing communication, and customer experience improvements

Monitor trends to respond to changes in the market and to capitalize on emerging, underserved or specialty markets to support growth in market share

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Analyze campaign performance and marketing metrics to generate data-driven insights for future strategy optimization

Manage public relations initiatives through press releases, community events and community organizations

Provides oversight of marketing budgets and ROI analysis, reporting findings to committee.

Lead and manage the marketing and communications team while mentoring and developing talent

Foster a collaborative, innovative, and results-driven culture within the marketing and communications department

Performs other duties as assigned

NECESSARY SKILLS:

Comfortable working in a dynamic environment, successfully introducing progressive ideas and independently managing a workload with multiple priorities

Strong understanding of traditional and emerging marketing channels

Excellent oral and written communication skills

Ability to think creatively and innovatively

Analytical skills to forecast and identify trends and challenges

Expertise in digital marketing, SEO/SEM, social media, analytics tools, and campaign management

Strong leadership, strategic thinking, creativity, communication, stakeholder management, project management, and problem-solving abilities

Skilled collaborator with experience partnering across departments within an organization, preferably a financial institution

Demonstrated ability to use data and analytics to inform strategy and improve marketing performance

Strong organizational skills and the ability to be flexible

EDUCATION/EXPERIENCE REQUIRED:

8-10 years of strategic marketing/communications management experience

Bachelor’s degree in Business, Marketing, Communications, or Public Relations preferred

PHYSICAL DEMANDS :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.

While performing the duties of this job, the employee is regularly required to use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; and talk or hear. The employee frequently is required to stand, walk, sit, and climb stairs. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

The noise level in the work environment is moderate.