Social & Content Strategy Lead (Irvine)

Company Overview:

At

RENPHO , we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 25+ millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being.

About the Role:

We are hiring a Social & Content Strategy Lead to architect Renpho’s brand voice, narrative system, and content strategy globally.
This role is not a posting role and not a growth role. You are responsible for what we say, why we say it, and how it shows up consistently across social, brand content, retail storytelling, and influencer narratives.
If you think in stories, build systems, and know how to turn a point of view into repeatable content others can execute, this role is for you

Core Mandate:

Define Renpho’s brand narrative and POV
Build a scalable content system (not one-off posts)
Ensure consistency across social, influencers, PR inputs, and retail storytelling

Key Responsibilities:

Own brand-level content strategy and editorial direction
Define content pillars, themes, and narrative arcs
Create global content guidance used by US and China teams
Partner with PR, Influencer Strategy, and Design on messaging inputs
Provide messaging inputs for new product launches and sales channels
Review content for narrative consistency

What Success Looks Like (First 6–12 Months)

Clear, repeatable brand narratives used across teams
Strong engagement quality (not volume for volume’s sake)
Reduced messaging drift across channels
Content reused across social, sales decks, PR, and influencer

Required Professional Profile

8+ years in brand content, editorial, or narrative strategy
Strong writing and storytelling skills
Experience working with global teams
Comfortable defining direction and letting others execute
Brand-first mindset (not performance marketing)

This Role Is Not For You If

You measure success by posting frequency alone
You see social purely as traffic generation
You need heavy approval cycles to operate