Account Manager, Digital Marketing

Reports To: VP, Client Success

Location: Hybrid/ Remote (US), Tampa Bay, FL

Role Summary
The Account Manager is the primary relationship owner and program manager for a portfolio of digital marketing clients across SEO, AEO, Paid Media, CRO, and Analytics engagements. The Account Manager will ensure clients have clear direction, structured programs, and a strong partnership experience.

Success in this role means:

Clients feel confident in Inflow as a strategic partner

Work is clearly prioritized and aligned to business goals

Internal teams operate efficiently with clear direction

Projects stay on track across multiple marketing disciplines

Risks, scope changes, and growth opportunities are identified early

Clients renew, expand, and advocate for Inflow

Client Relationship Ownership

Serve as primary point of contact for assigned clients

Build strong, trust-based relationships with client stakeholders

Lead structured client meetings with clear agendas, outcomes, and next steps

Ensure clients understand how work aligns to their business goals

Maintain high client satisfaction and retention

Represent the client perspective internally

Provide proactive communication and guidance

Manage expectations around timelines, scope, and deliverables

Program & Project Management

Translate strategic recommendations into clear execution plans

Coordinate work across SEO, CRO, Paid Media, Analytics, and Content teams

Maintain organized project environments (ClickUp, Jira, or similar)

Ensure work progresses according to agreed priorities and timelines

Track deliverables, dependencies, and risks across multiple initiatives

Ensure teams have the context needed to execute effectively

Maintain visibility into resourcing needs and constraints

Support sprint planning and prioritization processes

Strategic Alignment & Planning Support

Facilitate client goal-setting and KPI alignment discussions

Ensure marketing initiatives ladder up to business objectives

Partner with channel SMEs to translate strategy into actionable roadmaps

Help prepare Quarterly Business Reviews (QBRs) and executive presentations

Ensure reporting connects performance to client goals

Identify gaps between client goals and current scope

Communication & Reporting

Ensure client communications are clear, proactive, and organized

Translate complex digital marketing work into client-friendly narratives

Ensure reporting is:

Delivered on time

Accurate and contextualized

Connected to business outcomes

Document key decisions, action items, and priorities

Provide clear recaps and follow-ups after meetings

Growth & Retention Support

Identify opportunities to expand impact across channels

Surface upsell opportunities in collaboration with SMEs and Business Development

Help scope change orders and expanded programs

Maintain awareness of account health, risks, and satisfaction signals

Support long-term client growth and retention goals

Required Skills & Experience
Must-Have

Experience working in an agency environment

3+ years in Account Management, Program Management, or Client Success within a digital marketing agency or marketing services environment

Strong understanding of digital marketing channels (SEO, Paid Media, CRO, Analytics, Content) at a general level

Proven ability to manage multiple client relationships simultaneously

Strong project management and organizational skills

Experience coordinating cross-functional teams

Ability to translate business goals into structured plans

Excellent written and verbal communication skills

Ability to simplify complex topics for non-technical stakeholders

Strong attention to detail and follow-through

Familiarity with SEO or Paid Media concepts

Experience supporting eCommerce or B2B clients

Experience preparing client presentations or executive summaries

What Success Looks Like (First 6–12 Months)

Clients feel confident in program direction and communication cadence

Internal teams have clear priorities and well-structured work

Projects run smoothly with fewer last-minute escalations

QBRs and reporting clearly communicate business value

Expansion opportunities are identified proactively

Client retention and satisfaction remain strong

Salary/ Compensation Structure

Base Salary $65,000-$80,000 (based on experience) + bonus incentives.

Perks & Benefits

Paid vacation and sick days

Insurance: Health, dental, vision, life, short-term and long-term disability

401K with employer contributions

Health and wellness budget (up to $65/month): Get a gym membership on us, and/or support your mental health and wellness needs (massages, physical therapy, and reiki all count!)

Monthly internet stipend

Give Back/ Civic Action Days: We provide time off for voting, political activism, marches/demonstrations, and time to volunteer with an organization that is important to you

Continued education budget: An annual $500 budget to educate yourself and expand your knowledge

#J-18808-Ljbffr