Director of Digital Communications New Boston US Hybrid / Remote

Preservica
You're an experienced MarComms professional with a track record in the SaaS - Tech sector. You take initiative without being asked. You move fast, think clearly, and know how to get things done across channels, teams, and competing priorities. You embrace AI as a force multiplier — not a shortcut — and you're always looking for smarter ways to work.

Self-starter with high drive and energy

Collaborative team player who also thrives independently

Highly organized with strong attention to detail

Tech-savvy and quick to adopt new tools

Focused on outcomes, not just outputs

A fast growing SaaS solution provider
Preservica is changing the way organisations safeguard and protect long-term digital information. A recognised leader in active digital preservation, our award‑winning SaaS software is trusted by a rapidly growing user base of over 1,000 organisations worldwide.

Focusing on information governance and the archival market, Preservica’s key differentiation is that we future‑prove information for the long‑term, ensuring it remains readable and operationally usable for decades to come. Our customers need to retain information for 10+ years — or indefinitely — across a wide variety of file formats including documents, images, video, email, GIS, social media and more.

The Opportunity
In this role, you will own Preservica’s content and communications engine - driving visibility, engagement, and demand generation across our key vertical markets. You will lead a modern, AI‑powered content and communications strategy that puts Preservica in front of buyers wherever they are researching — from AI search tools like Gemini, Copilot and ChatGPT, to LinkedIn feeds, email inboxes, and trade publications. You won’t just be aware of how AI is reshaping buyer behaviour — you’ll be ahead of it, building programmes that capitalise on it.

This is a hands‑on, execution‑focused role for someone who already utilises AI tools daily to optimise and scale output without sacrificing quality or brand voice – understanding that great content and smart distribution are at the heart of modern B2B demand generation.

What You’ll Own
This role owns Preservica's content and marketing communications output, with a strong bias toward digital, AI‑optimised, and ABM‑aligned execution. You will be responsible for building and running a coherent, high‑velocity content and communications programme that supports pipeline growth across our vertical markets. You will own a portion of the marketing budget and oversee a small team, working closely with supporting agencies to plan, produce, and distribute content at scale.

GEO & AI Search Strategy

Build and execute a content strategy optimised for AI‑powered search tools (Google Gemini, Copilot, ChatGPT), ensuring Preservica surfaces where buyers research.

Align with traditional SEO and use AI tools to scale output without sacrificing quality.

ABM & LinkedIn

Develop content and campaign assets supporting ABM programmes across priority verticals

Own Preservica's LinkedIn strategy and broader social media presence, driving persona‑level engagement that builds pipeline

Lead Generation & Nurture

Work closely with Marketing Demand Managers to create and manage lead gen content (tip sheets, infographics, email sequences, landing pages) for key personas across verticals

Own the editorial calendar and partner with Demand Generation to feed nurture workflows and support conversion goals.

Core Marcomms

Produce press materials, blogs, whitepapers, case studies, and product announcements

Develop and evolve Preservica's messaging frameworks, translating complex topics in digital preservation and information governance into compelling narratives

PR & Media Relations

Appoint & manage PR agency relationships to drive thought leadership in vertical trade publications and build direct relationships with key journalists and analysts

Team & Agency Management

Line manage a small team, brief and hold agencies accountable, and act as a communications advisor to senior leadership

What You Bring

7+ years in B2B content or marketing communications, preferably in SaaS or tech

Working knowledge of GEO and how AI search is reshaping B2B buyer behaviour + prove it

Exceptional writer who adapts voice and format across audiences and channels

Strong LinkedIn organic and paid expertise, including ABM‑aligned targeting

Proven ability to manage and hold external PR agencies accountable to results

Solid grasp of digital communications: social, email, and SEO

Experience managing direct reports with a collaborative, empowering style

Hands‑on with marketing automation (HubSpot or Pardot preferred) for email, nurture, and reporting

Fluent with AI writing tools (Claude, ChatGPT, Jasper, etc.) to scale content production

Data‑driven, with comfort in Google Analytics, LinkedIn Insights, HubSpot, or Salesforce

Highly organized — able to juggle multiple projects in a fast‑paced, cross‑functional environment

BA or equivalent

Nice to Have

Familiarity with government, archives, higher ed, financial services, or records management.

ABM platform experience or structured ABM campaign execution.

Experience supporting executive thought leadership and spokesperson programmes.

Background in digital preservation, information governance, or enterprise content management.

What We Offer

Attractive base salary & company bonus

Comprehensive benefits: medical, dental, vision, disability, and life insurance

Full remote / work from home

Preservica are an equal opportunities employer.

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