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Director of Marketing in Gainesville, FL

The Collier Companies, New York, NY, United States


The Collier Companies is seeking a Director of Marketing!

This is an on-site role, reporting out of The Collier Companies Florida Home Office in Gainesville, which offers beautiful natural areas, a temperate climate, and tremendous educational, cultural, and commercial opportunities. Gainesville was recently ranked as one of the top 10 places to live in the United States.

We are looking for an experienced Director of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals. Our ideal candidate has a solid Marketing background in multi-family & property management real estate with work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. To be successful in this role, you should be highly professional. You will play a significant role shaping the company's strategic planning. Ultimately, you should be able to ensure that the Marketing department's activities contribute to our company's long-term success.

Are you a born leader who instills confidence in those you mentor?

Perks - The Good Stuff:

The Collier Companies 401k match is 100% of your contribution up to 10% of your gross income.
Up to 24 days off during your first year with annual increase!
Stylish TCC logo attire provided
Comprehensive Medical, Dental & Vision Insurance
Group & Supplemental Life Insurance policy options
Healthcare reimbursement account & legal services insurance.
Career growth opportunities
Industry education opportunities
Day to Day:

Develop and implement a cohesive marketing plan to increase brand awareness
Set current and long-term goals for internal teams
Design and review the Marketing department's budget
Build relationships with marketing partners as needed
Monitor all marketing campaigns and improve them when necessary
Prioritize marketing projects and allocate resources accordingly
Prepare regular reports and presentations on marketing metrics for leadership
Conduct market analysis to identify challenges and opportunities for growth
Provide guidance and ideas to organize effective marketing events
Forecast hiring needs for the Marketing department
Participate in the quarterly and annual planning of the company's objectives
Track competitors' activities
Your Skills - Show Us What You Got:

5+ years' marketing experience; experience in the property management real estate or multi-family apartment industry preferred
Proven work experience as a Marketing Director or other senior role
Demonstrable experience designing and implementing successful marketing campaigns
Manage and optimize digital marketing channels including PPC, SEO, retargeting, social advertising, and ILS platforms
Experience with applicable software and digital marketing tools & techniques
Strong leadership skills
Excellent communications skills
Strong analytical and project management skills
Strategic & creative mindset, with ability to make difficult decisions
BS degree in Marketing, Communications or relevant field preferred
Our Culture - How We're Different:

The Collier Companies is a fast-growing company that fosters a professional attitude and a strong team spirit. We are committed to training our teams well, honoring their achievements, and promoting from within. Our team is highly focused on both personal and professional growth, building a strong relationship with our residents, and creating an environment that each of our residents can call home.

At The Collier Companies, we recognize TEAM MEMBERS for being the foundation of our success which aligns with our internal mission statement PROUDLY SUPPORTING OUR TEAM MEMBERS IN BECOMING THEIR BEST SELVES.
Our external mission is PROUDLY MAKING YOUR HOME THE HEART OF OUR BUSINESS.
We are good STEWARDS to each other, believe in collaboration and support one another to achieve our missions.
We PRIDE ourselves on working and growing with the principles taught in "The 7 Habits of Highly Effective People", written by Stephen Covey.
The Collier Companies Team Members are committed to CANI (Constant & Never-Ending Improvement) & to utilizing our I&R (Initiative & Resourcefulness) to find solutions that are BOTH E&E (Efficient & Effective) that we implement via IIT (I Intend To ____)
We are committed to ONGOING LEARNING - At The Collier Companies & sponsor book clubs, training, and mentorship to support the professional and personal growth of our team.
We also have our internal learning program called Collier College that is based on the structure and teachings from the Nathan Collier Master of Science in Real Estate program at the University of Florida.
GROWTH - We have a goal to double in size within the coming decade! Our team members have a FIRE IN THE BELLY and hold the torch with a BURNING SENSE OF URGENCY!
We bring STABILITY into the marketplace and to our residents with a LONG-TERM HOLD strategy. This benefits our human capital, finances, and customer experience.
ROOTED - We are privately owned and have been in business since the 1970's. We currently own and manage over 12,000 apartment homes and we're pacing over 1,000 new apartment home construction starts each year.

At

The Collier Companies , it is all about people. Our Residents depend on us to be observant, interested in their lives, and quick to respond to their needs. We enjoy working with them and with each other. Every day is different: rewarding, challenging, and fun. When someone lives in one of our communities, they are entrusting us with providing their Home, something fundamental to their emotional, spiritual, and physical well-being and we consider that both a wonderful Honor and a significant Duty that we are passionate about. We ask all that join us to commit to doing likewise.

PROUDLY MAKING YOUR HOME THE HEART OF OUR BUSINESS WHILE SUPPORTING TEAM MEMBERS TO BECOME THEIR BEST SELVES

Background checks are an employment requirement. Upon submission of your application, you will be invited to complete our candidate assessment.

These are required steps in the hiring process.

The Collier Companies is an Equal Opportunity Employer

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