Marketing Operations Lead

Marketing Operations & Demand Lead

Rhino Tool House is seeking a Marketing Operations & Demand Lead to connect marketing activity with sales execution. This hands-on role ensures lead flow, CRM accuracy, and campaign efforts are aligned with real customer demand.

Key Responsibilities

Lead Management & Follow-Up
Ensure all inbound leads and inquiries are assigned, tracked, and followed up within defined timelines
Maintain clear ownership, updated statuses, and active next steps for all opportunities
CRM Management

Maintain accurate account, contact, and opportunity data
Ensure consistent CRM usage across teams
Identify and resolve data gaps, duplicates, and process breakdowns
Provide basic reporting and visibility into pipeline activity
Demand Alignment

Analyze inbound inquiries and sales feedback to identify customer needs
Surface trends and insights to guide campaign focus and content development
Campaign Execution & Tracking

Set up and track campaigns in the CRM
Monitor lead flow and performance
Adjust strategies based on results and engagement
Cross-Functional Collaboration

Partner with Marketing Communications, Content Strategy, and Sales to align efforts
Work with Marketing Support on data management, segmentation, and reporting
Qualifications

Experience with CRM systems (HubSpot or similar)
Background in marketing ops, sales ops, or demand generation
B2B experience in industrial, manufacturing, or technical environments preferred
Strong attention to detail, problem-solving, and follow-through
Ability to collaborate effectively with sales teams
Success in This Role

Leads are consistently managed and followed up
CRM data accurately reflects business activity
Campaigns align with real customer demand
Marketing and sales operate with clear visibility and feedback