DIGITAL MEDIA EXECUTIVE (LEADER) - WIFR

WIFR-Station-Rockford, IL 2523 N Meridian Rd Rockford, IL 61101, USA

Company Overview
Gray Media, headquartered in Atlanta, Georgia, is the nation's largest owner of top‑rated local television stations and digital assets serving 113 markets that collectively reach approximately 36 % of U.S. television households. The portfolio includes 77 markets with the top‑rated station and 100 markets where the station ranks first or second, plus the largest Telemundo affiliate group with 45 markets serving nearly 1.5 million Hispanic TV households. Gray’s media properties also include Gray Digital Media, Raycom Sports, Tupelo Media Group, PowerNation Studios, Assembly Atlanta, and Third Rail Studios.

Benefits

Comprehensive Medical (Rx), Dental, and Vision Coverage

Health Savings Account with company contributions

Flexible Spending Account

Employer‑paid life and disability benefits

Paid parental leave benefits

Adoption and Surrogacy Benefits

401(k) Plan, including matching and profit‑sharing contributions

Employee Assistance Program

Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage

Paid Time Off, including Relocation PTO

Focus on Caring

Compensation
$60,000 annually plus commission.

Shift & Schedule

Mon. - Fri. (or at the manager's discretion)

Full‑time

About WIFR
WIFR, a CBS affiliate owned by Gray Media, Inc., is located in beautiful Northern Illinois with Chicago, Madison, and Milwaukee within reach. The Rockford market offers an excellent environment for individuals seeking broadcasting experience and a community with small‑town charm and big‑city convenience.

Job Summary
WIFR seeks a motivated and enthusiastic Digital Sales Leader to execute sales and achieve local sales goals in the Rockford and Northwest Chicago suburb regions.

Responsibilities

Generate revenue for the station and meet monthly goals through effective outside sales techniques.

Develop new business and create results for clients through creative, targeted campaigns.

Research and build campaign solutions, including overall branding and creativity, ensuring execution meets client expectations.

Establish trusting relationships with clients, community, and Gray, meeting all commitments with adequate preparation, delivery, and follow‑through.

Grow your book of business in alignment with goals, identifying companies that are expanding, relocating, and hiring.

Meet or exceed revenue targets for digital business, including new and existing business and TV business, as well as corporate initiatives, and develop strategies to support the achievement of goals.

Grow share of clients' advertising spend while increasing overall spend.

Support quality deliverables to drive client results.

Support the collection of receivables.

Build and enhance sales skills, including effective storytelling, prospecting, relationship‑building, negotiation, and closing.

Develop capabilities to produce creative, effective campaigns.

Qualifications & Requirements

Thorough knowledge of cross‑platform marketing solutions and sales methodologies.

Comprehensive awareness of industry terminology and digital nuances.

Moderate independence; accepts guidance and supervision as needed.

Ability to work under pressure, meet tight deadlines, and manage competing priorities with composure.

Aptitude for developing talent, helping others succeed, and enjoying leadership responsibilities.

Extremely strong verbal and written communication skills.

High‑level proficiency with MS Office applications.

Technology‑savvy and competent.

Passion for contributing to a sales team with a positive mindset.

Superior business acumen related to new media, digital interactive initiatives, and social media.

Driven by practical results, opportunities to learn, and a willingness to assist others.

Ability to quickly recover from adversity.

Effective relationship building, customer service, communication, and negotiation skills.

Digital media sales experience preferred, with an excellent understanding of TV and media plans, the advertising marketplace, and key competition.

Professional appearance is required.

Ability to present to clients via video calls and be comfortable on video for meetings, both internal and external.

Reliable transportation; valid driver's license and good driving record.

Equal Employment Opportunity
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

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