Director of Brand Marketing

Benefits:

401(k)

401(k) matching

Bonus based on performance

Dental insurance

Employee discounts

Health insurance

Vision insurance

Wellness resources

At Sport Clips, we’re not just in the haircut business—we’re in the experience business. We’re looking for a Director of Brand Marketing who can bring our brand to life through powerful campaigns, meaningful partnerships, and clear, actionable programs that drive real results across our franchise system.

About the Role

The Director of Brand Marketing is responsible for building and executing brand initiatives that drive client growth, strengthen brand relevance, and support operational excellence across the Sport Clips system.

This role translates brand strategy and creative direction into simple, effective programs that our Team Leaders (franchisees) can easily understand and execute. You’ll lead the development of national campaigns, activation programs, partnerships, and product initiatives—all backed by data, insights, and a compelling “sell story” that drives adoption and results.

You’ll report to the VP of Brand & Creative and partner closely with Creative, Media, Social, Digital, and Operations teams to ensure alignment and execution across the business.

This role is based in Georgetown, TX and requires on-site presence a minimum of three days per week.

What You’ll Do

Lead the end-to-end campaign process—from insights and strategy through execution, optimization, and post-campaign analysis

Develop and execute national marketing campaigns and activation programs that drive measurable business impact

Translate strategy into clear, actionable plans that franchisees can execute with confidence

Build strong cross-functional partnerships across Brand, Creative, Media, Digital, Social, and Operations

Create compelling communication that clearly explains the “why, what, and how” behind each initiative

Lead and develop the Campaigns & Activation team, fostering growth, accountability, and high performance

Manage and execute brand partnerships, from concept through activation

Use data and insights to continuously improve campaign effectiveness and storytelling

What You Bring

Functional Expertise

15+ years of experience in brand marketing strategy, planning, creative development, and execution—preferably within a franchise or multi-unit environment

Proven ability to build integrated campaign strategies across media, creative, and in-store activation

Strong experience in franchisee or field communication, simplifying complex strategies into clear direction

Background in partnership marketing and activation

Ability to leverage data and insights to create compelling business cases and drive adoption

Bachelor’s degree required; advanced degree preferred

How You Lead

Self-Leadership

Brings a growth mindset, always looking to improve people, processes, and performance

Demonstrates executive presence, sound judgment, and emotional intelligence

Thrives under pressure and takes ownership of outcomes

Leading Others

Proven leader of high-performing teams, with a focus on coaching and development

Provides clarity, removes ambiguity, and communicates consistently

Influences effectively across all levels—leading up, across, and down

Builds strong talent pipelines and develops future leaders

Big Picture Thinking

Thinks beyond marketing to understand the full business impact

Balances short-term execution with long-term brand growth

Makes decisions that benefit both the brand and the franchise system

Flexible work from home options available.