Communications & Public Relations Manager - Aging Services

Job Summary
Develops, manages, implements, and monitors the division’s strategic communications efforts with respect to public relations and government relations in support of the strategic goals and initiatives of the Division. Plans, implements and evaluates all aspects of marketing, sales, promotions, advertising and positioning to achieve and exceed revenue, attendance and customer services goals. Serves as Division liaison with the media. Collaborates with the community and various governmental agencies.

Minimum Qualifications
Bachelor’s degree from an accredited college or university in Marketing, Mass Communication, Public Relations, Public Administration, Political Science, or other closely related field, plus four (4) years of related experience, of which one (1) year must have been supervisory capacity; OR an equivalent combination of related education and experience. Education may not be substituted for the required supervisory experience.

Essential Functions

Conceptualizes and implements comprehensive communication plans and programs. Monitors and evaluates program effectiveness; effects changes required for improvement.

Designs & implements strategic marketing campaigns and brand building plans. Conducts market research and data analysis to provide reports as required.

Develops and maintains strategic partnerships for event and show promotions, sponsorships, and creative advertising opportunities in collaboration with co‑promoters and other partners.

Advises staff on sensitive political issues and effective communication. Facilitates short‑ and long‑term planning and helps ensure successful implementation.

Serves as the designated contact for media inquiries relating to emergency operations, special events, or programs. Provides direct responses, press releases, and special reports.

Collaborates with the community and various governmental agencies to achieve cooperation and leadership for projects that advance goals and objectives of the division.

Supervises staff, including hiring, orienting, training, assigning and reviewing work performance, annual work performance appraisals, and discipline.

Trains staff on effective public relations and media strategies. Advises staff on how to effectively build rapport with communities.

Co‑ordinates the implementation of marketing and promotional efforts. Directs the editorial content and format of internal and external publications.

Designs and conducts surveys and public opinion research.

Oversees press releases and media inquiries for special events or programs.

Establishes and monitors annual marketing and sales budget with direction from senior management.

Manages and oversees the creation and updates of websites and social media efforts. Trains staff on technology to promote programs and facilities.

Prepares strategic reports or presentations designed to educate and inform stakeholders.

Benefits

Retirement options for hybrid pension/401(k) or 401(k) only with a 10% contribution.

Medical coverage including a 100% county‑paid premium option–Dental and Vision coverage including coverage for adult designees.

Health Savings account with a county contribution up to $1200/year, Flexible Spending Account.

100% county‑paid Long‑Term Disability and Short‑Term Disability option.

Professional Development including professional membership fees paid.

Tuition Reimbursement.

On‑site medical clinic, gym; hospital insurance, pet insurance, auto and home insurance and discounts at County facilities.

Knowledge, Skills And Abilities (KSA)
Knowledge of

Marketing philosophies, techniques, and strategies.

Promotion and advertising techniques.

Social media applications and techniques.

Sponsor development and servicing.

Public relations techniques.

Principles and strategies of web design.

Grant writing development and implementation.

Principles and practices of budget preparation and administration.

Microsoft Office, Adobe, and web‑based content management systems.

Research, data analysis, and report writing techniques.

Strategic, rhetorical use of social media and other communication channels.

Intergovernmental issues.

Sensitive and complex issues affecting the public and government both locally and historically.

Skills and Abilities to

Communicate effectively both verbally and in writing with the news media, employees, government officials and the general public.

Maintain professional conduct during times of stress and work effectively under pressure.

Gather, analyze, and interpret data for a non‑specialized audience.

Develop and prepare clear, concise reports in a variety of formats.

Coordinate and conduct meetings.

Provide and demonstrate quality customer service.

Learn, interpret, explain and apply policies and procedures.

Coordinate community relations activities.

Work with other agencies on shared projects.

Manage various tasks simultaneously.

Work effectively in a dynamic environment, both independently and with a team.

Working Conditions And Physical Requirements
Work duties are typically performed in a general office setting. May be required to lift, carry, push and/or pull items with a strength factor of light work; sit or stand for extended periods; climb a step stool/ladder and reach above shoulders; bend at the waist, kneel or crouch.

IMPORTANT INFORMATION REGARDING THIS POSITION
Must be available 24/7 to respond to crisis communications situations. If not available, must have a plan ready to be implemented in your absence.

#J-18808-Ljbffr