Lifecycle Marketing Manager

Join the team shaping the future of healthcare! Medbridge is a dynamic software-as-a-service company working with the country's largest healthcare providers to build technology solutions that help patients get better faster, while decreasing the overall cost of care. Our Marketing team is looking for an enthusiastic

Lifecycle Marketing Manager

to join us!

We hire in the following states:

AZ, CO, CA, FL, ID, GA, IL, NH, KS, MA, MI, MN, NC, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.

We're looking for a Lifecycle Marketing Manager to own and optimize the end-to-end customer journey. You'll define how prospects and customers experience Medbridge and build programs that drive engagement, product adoption, retention, and growth.

This role is both strategic and hands-on. You'll partner cross-functionally to turn business priorities into effective lifecycle programs across email, in-product messaging, SMS, and push.

In this role, you will:

Own the Customer Journey:

Manage and strengthen lifecycle touchpoints from prospect through expansion, defining key moments that drive activation, adoption, and retention.

Develop Lifecycle Strategy:

create segmentation frameworks and behavior-based programs that improve engagement and lifetime value.

Execute & Optimize Campaigns:

Plan, build, and optimize automated campaigns across email, in-app, SMS, and push to support product initiatives and feature launches.

Leverage Data to Drive Decisions:

Monitor performance, analyze user behavior, and use insights to improve targeting, messaging, and overall program effectiveness.

Scale Through Automation & AI:

Use automation and AI tools to improve workflows, reporting, and campaign development.

Partner Cross-Functionally:

Work closely with Product, Sales, and Account Management to align lifecycle programs with company goals and priorities.

Improve Signal & Reduce Noise:

Continuously refine communications to ensure relevance, clarity, and value across all touchpoints.

Requirements:

46+ years in lifecycle, CRM, or growth marketing, ideally in a SaaS or subscription business.

Strong experience building and optimizing multi-channel lifecycle programs.

Hands-on experience with marketing automation platforms (e.g., HubSpot), CRMs (e.g., Salesforce), and in-product messaging tools (e.g., Pendo).

Comfortable working with lifecycle metrics and using data tools (e.g., Tableau, PostHog) to measure and improve performance.

Experience using AI tools to support process improvement, campaign creation, personalization, or testing.

Strong communication and project management skills with experience working across teams.

Nice to Have:

Experience in healthcare or healthcare technology

Fluent in marketing or revenue operations, including data structures and integrations

Who You Are:

Strategic and execution-oriented—you can plan and build

Accountable—you take ownership and follow through

Collaborative—you work effectively across teams

Process-minded—you build programs that scale and improve over time

Salary Range:

$115,000$125,000

At Medbridge, salary ranges are assigned to a job based on 3rd party salary benchmark surveys. Individual pay within this range is informed by the candidate's skills, capabilities and experience.

We embrace diversity and are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. No matter your background, your orientation, your identity expression, or whatever else makes you unique, if you want to raise the bar and join an amazing team of passionate people, then we'd love to work alongside you at Medbridge.

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