Lifecycle & Content Marketing Manager- Contract

Lifecycle & Content Marketing Manager- Contract

Department:

Marketing

Employment Type:

Contract / Temp

Location:

Madison, WI

Description

At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you'll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage.We are seeking a highly execution-oriented Content Marketing Manager to lead the hands-on implementation of SMS, blog, and loyalty program content. This is a contractor role for an experienced operator who thrives in the platforms, builds campaigns end-to-end, and ensures flawless deployment.

The primary responsibility is execution: building, scheduling, QA'ing, launching, and optimizing content directly within marketing platforms. The ideal candidate is detail-driven, process-oriented, and comfortable owning tactical delivery from start to finish. Strategic collaboration with the Director, Content and Lifecycle Marketing is expected but won't be the primary responsibility.

RESPONSIBILITIES

SMS Marketing (Primary Channel - Heavy Execution)
Generate ideas for SMS
Brief SMS projects to Creative Team
Maintain SMS campaign calendar, ensuring sends complement but aren't duplicative of email
Build, QA, and deploy SMS campaigns and automated journeys directly in platform
Own day-to-day campaign execution, including segmentation and personalization
Implement A/B tests (copy, timing, audience) and monitor results
Monitor performance and make tactical adjustments to optimize CTR, CVR, revenue, and unsubscribe rates
Ensure compliance with SMS regulations and opt-in best practices
Blog Content Management (Production-Focused)

Upload, format, and publish content directly in CMS
Implement on-page SEO and AEO recommendations
Collaborate with Director of Content & Lifecycle Marketing to manage content calendar and generate ideas
Brief projects into the Creative Team
QA all content for formatting, links, images, accessibility, and mobile responsiveness
Maintain publishing cadence and ensure deadlines are met
Monitor traffic and engagement performance
Managing Tool for Pop-ups and Quizzes (Onsite Conversion & Engagement)

Build, QA, launch, and optimize Digioh pop-ups and quizzes
Execute A/B tests on offer, copy, timing, triggers, and creative to increase email and SMS opt-ins
Manage audience targeting logic (i.e. loyalty vs. non-loyalty)
Continuously iterate to improve subscriber quality, engagement rates, and overall funnel performance
Platform & Tactical Ownership

Operate directly within Iterable, Builder.io, and Digioh
Build audience segments and manage targeting logic
Conduct pre-send QA checks for every campaign and onsite experience
Maintain documentation and campaign trackers
Ensure all deliverables are executed on time and error-free
Collaborate cross-functionally but retain ownership of execution
WHAT YOU NEED

3+ years of hands-on experience in SMS, retention, or lifecycle marketing
Demonstrated experience building, QA'ing, and deploying campaigns directly within marketing platforms
Experience with Google Analytics
Strong communication skills with a performance-driven mindset
Detail-oriented with exceptional QA standards
Comfortable working independently and managing deadlines
Analytical and data-driven; able to quickly adjust based on performance
Experience with Wrike, Iterable, Builder.io, and Digioh preferred