Director of Marketing

Director Of Marketing

Bighorn Law is seeking a highly organized, strategic, and execution-focused Director of Marketing to lead and manage end-to-end marketing initiatives for our growing firm. This role bridges marketing strategy, campaign execution, and project management, ensuring that all marketing efforts are aligned, compliant, and driving measurable results.
The ideal candidate brings a strong background in marketing program/campaign management; the ability to oversee multiple campaigns simultaneously while collaborating cross-functionally with attorneys, leadership, and external partners; and the ability to process marketing data, ensuring objectives are being met, analyzing strengths and weaknesses, and looking for untapped opportunities.
This role is critical to ensuring that marketing initiatives are delivered on time, on brand, and in compliance with legal standards/requirements, all while supporting the firm's growth objectives.
Marketing Strategy & Campaign Management

Plan, develop, and execute integrated marketing campaigns across digital, traditional, and local channels
Partner with firm leadership to align marketing initiatives with business goals, practice area growth, and geographic priorities
Manage campaign lifecycles from concept through execution, optimization, and reporting
Identify opportunities to expand into new markets, audiences and case types (e.g., mass torts, personal injury niches)
Program & Project Management

Serve as the central point of coordination for all marketing initiatives
Build and manage detailed project plans, timelines and deliverables across campaigns
Prioritize and balance multiple concurrent projects across practice areas and markets
Implement and maintain marketing workflows, processes, and best practices to improve efficiency and scalability
Track progress and proactively address risks, bottlenecks, or resource constraints
Manage, improve, and create business development initiatives to expand Bighorn Law's client base and revenue
Cross-Functional Collaboration

Collaborate with attorneys, intake teams and leadership to develop campaigns that align with client needs and firm priorities
Manage relationships with external vendors, including agencies, media buyers and technology partners
Partner with legal teams to ensure all marketing materials meet applicable compliance, advertising, and ethical standards
Coordinate with intake teams to ensure alignment between marketing campaigns and lead handling processes
Performance Tracking & Optimization

Define campaign KPIs and track performance across channels (e.g., cost per lead, case acquisition, ROI)
Analyze data and provide actionable insights to optimize campaign effectiveness
Develop regular reporting for leadership, highlighting performance, trends, and opportunities
Continuously test and refine messaging, targeting and channel strategies
Brand Content Oversight, ensuring consistent brand messaging across all marketing channels and materials
Oversee the development of content and social media
Maintain quality control and accuracy of all public-facing materials
What Success In This Role Looks Like

Marketing campaigns are delivered on time, within scope, and aligned with firm priorities
Clear visibility into campaign performance and ROI
Improved coordination between marketing, attorneys, and intake teams
Scalable marketing processes that support firm growth across markets
Increased quality and volume of qualified leads and cases
Leading the marketing team to achieve defined goals and ensure cohesive messaging across all platforms
Qualifications

Requirements
Minimum of three years' experience in managing marketing teams
Minimum of one year's experience in a director / senior level position
Proven experience in an Executive Marketing role, preferably within the legal or professional services sector
Proficient in evaluating marketing analytics
Strong copywriting skills
Proficient with various CRMs to track and engage followers by segments
Experience using industry-standard marketing technology and software
BA/BS in Marketing, Business Administration, or related area of study is preferred
Compensation $90,000 - $120,000 yearly About Bighorn Law
At Bighorn Law, we not only believe in making the best first impression, but also in making that best impression with every engagement and interaction. Our goal is to help people recover from a variety of misfortunes, accidents, and other injuries.
We recognize the uniqueness and value of each team member! We also believe that making the workplace a great place to be is a priority, so we strive to engage our team members and create an environment that is collaborative and supportive.