Advertising Specialist

Job Type: Permanent

Compensation: $75,000 - 85,000 per year

Location: San Carlos, California

Responsibilities

Develop and execute comprehensive advertising strategies aligned with company goals and target audience demographics.

Run advertising campaigns on digital platforms (e.g. Google Ads, Facebook/Instagram Ads, LinkedIn) and traditional media (print, radio).

Collaborate with creative teams to develop compelling ad creatives, visuals, and messaging that align with brand guidelines.

Monitor campaign performance metrics and KPIs, making data‑driven adjustments to maximize reach and engagement.

Manage advertising budgets and provide regular, in‑depth reports to stakeholders, highlighting insights and opportunities for improvement.

Keep up with industry trends, emerging platforms, and competitor activities to stay ahead in the market.

Duties, responsibilities, and activities may change at any time with or without notice by management.

Qualifications

Proven expertise with digital and traditional advertising platforms (e.g. Google Ads, Facebook/Instagram Ads, LinkedIn), and print and radio media.

Strong analytical skills with the ability to interpret data and draw actionable insights.

Excellent written and verbal communication skills for creating ad copy and internal reporting.

Knowledge of the fasteners industry is a plus.

Fluency in English; additional languages are a plus.

Strong math and reasoning skills, including the ability to calculate figures and interpret technical instructions.

Experience & Education

Bachelor's degree in Marketing, Advertising, Communications, or related field.

Minimum 3 years of experience in advertising, media planning, or related field.

Relevant certifications (e.g., Google Ads Certification).

Experience with SQL or CRM tools.

Knowledge of SEO principles.

Benefits
Salary will be based on factors including education, work experience, location, certifications, and specific job duties. The company offers a comprehensive benefits package, including medical, prescription, dental, vision, AD&D, and life insurance, short‑term disability, and a 401(k) plan (eligibility criteria apply).

Equal Opportunity Employer
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. The company welcomes people of all abilities. If you require a reasonable accommodation, please contact HRsupport@randstadusa.com.

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