Executive Director of Marketing Operations

Executive Director of Marketing

The Executive Director of Marketing is responsible for the development and execution of strategic marketing plans and overall brand management of Golden Nugget Lake Tahoe. This position must also exhibit a high level of professional and personalized guest service that embodies the Company's brand standard and core values (K.E.E.P. – Kindness, Engagement, Empathy and Positivity). Responsibilities include providing overall strategic casino marketing direction, pioneering and implementing measurable marketing strategies, strengthening the Golden Nugget brand's image, establishing best-in-class social, digital, and web presence, building and retaining guest relations, mentoring team members, hiring, motivating, evaluating and directing departmental managers and staff, establishing operating department standards, guidelines and objectives, directing long and short-term planning for all functions of the marketing departments, overseeing and developing all property promotions and special events, approving, implementing and evaluating comp policies, campaigns, programs, entertainment activities and all other marketing expenditures, developing and monitoring research and survey activities, coordinating database management functions including guest ratings and direct marketing activities, responsible for the development and execution of creative and promotional solutions in response to competitive issues and problems, monitoring and evaluating all reporting departments to ensure the proper planning of short and long-term strategies and achievement of established goals and objectives, reviewing strengths and weaknesses of all department programs to effectively implement changes, improve operations and efficiently allocate resources, attending and participating in off property functions and events as assigned, attending and participating in meetings, completing follow-up as assigned, performing work regularly and predictably, attending seminars when needed, and other duties as assigned.
Supervisory Responsibilities: Casino Marketing Team
Qualifications: To perform this job successfully, an individual must be able to perform the duties and responsibilities satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. In-depth understanding of the competitive environment, multi-channel communications and best practices in the areas of brand development, advertising, relationship marketing, consumer promotion and business analytics. Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience. Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals. Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance. Review portfolios as required. Forecast changes in the economic climate and/or profits and react accordingly. Communicate clearly and concisely, both orally and in writing. Analyze marketing and promotions data. Be a strategic, analytical, ethical and effective motivator. Participate in the development and administration of goals, objectives, and procedures. Prepare clear and concise administrative and financial reports. Must obtain and maintain all required licenses and certifications per Federal, State and Gaming regulations. Must be proficient in Microsoft applications (Excel, Access, Word). Communicate effectively at all times, with guests as well as all levels of employees. Basic mathematical skills required. Maintain confidentiality. Work as a team. Effective communication skills Appropriate professional appearance and demeanor Must be available for various shifts including early morning, late nights, weekends, holidays, and long hours Team Player with a guest first attitude Minimum age of 21 years old *PLEASE NOTE: THIS POSITION REQUIRES A GAMING LICENSE BY THE NEVADA GAMING CONTROL BOARD EDUCATION and/or EXPERIENCE: Bachelor's degree in marketing or advertising required. Master's degree is preferred. Minimum of 7 years of documented success in the gaming industry is required.